Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...

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Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages. According to an article in the Search Engine Journal, Google...

Cryptocurrency transactions pass $10 billion

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Cryptocurrency accounted for $6.1 billion in transactions globally in 2021, a 177.3% jump from $2.2 billion the previous year, according to a report by Insider Intelligence/eMarketer. It is...

Google Starts New Digital Marketing Certificate

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Google is now offering a Digitial Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies and the American Advertising Federation. Google's certificate program seeks to...

3 Tips for Email Marketing in 2022

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The corona pandemic boosted email marketing, and there is no sign that the digital marketing tool is going away. According to a report by Inc, email marketers compete...

For the First Time, TikTok to Top YouTube in User Time Per Day

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TikTok is predicted to pass YouTube in time spent on their app in the US per day, according to a report by Insider Intelligence/eMarketer. TikTok will reach 45.8...

2022 Shopify Alternatives

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There are e-commerce platform alternatives to Shopify with similar functions in 2022. According to an article in Forbes, the best alternatives are Shift4Shop, BigCommerce, Squarespace, Wix, and Ecwid. Shift4Shop,...

Survey Shows Reasons Why Consumers Switch Brands

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Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year. According to...

Mobile Gamers Spending Big

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US mobile gamers will spend $18.83 billion on virtual goods this year and less than $1 billion on subscriptions, according to data from Insider Intelligence/eMarketer. Therefore mobile gamers...

African E-Commerce Continues to Grow

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The pan-African e-commerce company Jumia continued its consistent growth with double-digit growth in orders for the first quarter of 2022 compared to the previous year. Revenue reached $47.6...

Apple to Allow Mac Users to Use iPhone Camera as Webcam

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Apple announced that it will soon be possible to use your iPhone as a webcam, a move that could open up many new products related to holding...