TikTok is the Favorite Social Media App Among Teens

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TikTok is the favorite media platform for the first time among teens with a 33% share compared to Snapchat with 31% and Instagram with 22%. According to Piper...

3 Tips for Email Marketing in 2022

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The corona pandemic boosted email marketing, and there is no sign that the digital marketing tool is going away. According to a report by Inc, email marketers compete...

Cryptocurrency transactions pass $10 billion

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Cryptocurrency accounted for $6.1 billion in transactions globally in 2021, a 177.3% jump from $2.2 billion the previous year, according to a report by Insider Intelligence/eMarketer. It is...

2022 Shopify Alternatives

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There are e-commerce platform alternatives to Shopify with similar functions in 2022. According to an article in Forbes, the best alternatives are Shift4Shop, BigCommerce, Squarespace, Wix, and Ecwid. Shift4Shop,...

Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...

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Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages. According to an article in the Search Engine Journal, Google...

For the First Time, TikTok to Top YouTube in User Time Per Day

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TikTok is predicted to pass YouTube in time spent on their app in the US per day, according to a report by Insider Intelligence/eMarketer. TikTok will reach 45.8...

Survey Shows Reasons Why Consumers Switch Brands

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Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year. According to...

Mobile Gamers Spending Big

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US mobile gamers will spend $18.83 billion on virtual goods this year and less than $1 billion on subscriptions, according to data from Insider Intelligence/eMarketer. Therefore mobile gamers...

Twitter Adds Product Drops Feature for Brands

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Twitter announced a new feature called Product Drops that allows merchants to notify their followers to get updated on new product releases. The new shopping feature updates shoppers...

Digital Consumers are Increasingly Buying Directly from Brands

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It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...