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Most marketing professionals say they plan to invest in a customer data platform and, after that, segmentation and targeting solutions, according to data from Ascend2 and Oracle. The...

The average US user checks their mobile phone up to 200 times per day, making SMS marketing very attractive, according to Forrester research. An article published in Insider...

Use SMS to automate contact with customers and those that leave items in their cart. According to an article by MobileMarketing, use SMS to boost your revenue...

Alibaba's efforts to reduce costs and China's relaxation of COVID-19 limitations helped it report better-than-expected quarterly revenue on Thursday. For its fiscal third quarter through December 31, revenue...

In a recent Youtube post, Gary Vee said that TikTok became popular because of its algorithm, which shows users what they are interested in. On the other hand,...

Google is now offering a Digitial Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies and the American Advertising Federation. Google's certificate program seeks to...

The UK's Payment Systems Regulator contacted credit card companies after discovering that merchant fees have "increased significantly" in recent years, according to a report by Insider Intelligence/eMarketer. The...

Here are the leading retailers where US adults shopped both in physical stores and online in the third quarter of 2021, reported Intelligence Insider/eMarketer. According to the Jungle...

The retail behemoth replaced a more congested design with one that features bubbly blocks that show different departments and offers throughout the store. The Verge reports that the...

Google recently announced it will make new privacy changes that will decrease tracking capabilities on Android devices. According to a report by CNBC, Google plans to slowly roll...