According to a study, people prefer to shop in-store rather than online in every country except China.
According to a Morning Consult survey reported by Insider Intelligence/eMarketer, 16% of Chinese prefer to shop in-store vs. 54% online.
In France, 65% prefer to buy in-store while only 15% buy online. In Australia, 58% prefer a physical store, while 22% prefer online.
In the United States, 41% prefer to buy in-person and 29% online. The United Kingdom had 43% choosing in a physical store while 34% still prefer online.
According to the report, China is the world’s largest e-commerce market as over 46% of the country’s over $6 trillion in retail sales will be online.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
