The Most Popular UK E-Commerce Payment Methods
As the UK's cost of living problem feeds worries that retailers are passing fees onto customers by raising prices, card fees will continue to be a hot...
US Product Returns increased by 78% in 2021
US consumers are returning significant amounts of purchases and creating difficulties for brands.
According to a report in the Financial Times on Tuesday, retail returns jumped 78% to...
Consumers are making purchases based on social values
Many consumers are making purchasing decisions based on the social values of brands.
This is something that should be kept in mind when marketing your brand. For example,...
Tips on building your brand value
Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing.
According to an article in Search Engine...
E-Commerce Tips
To get the best from social media, it is necessary to ensure your target audience is the correct fit for your brand's messaging.
According to a report in...
150 Million US TikTok users, up from 100 Million in 2020.
TikTok announced on Monday that it has 150 million monthly active users in the United States, up from 100 million in 2020.
Reuters reported that the Chinese-owned app...
TikTok Ads Tips
TikTok has exploded as a leading social media platform, and brands are racing to use it in their marketing campaigns.
According to an article in SearchEngineJournal on...
Advertising Spending Recovering after Apple’s AppTracking Transparency
A year after Apple launched its App Tracking Transparency (ATT) update, mobile ad spending is starting to recover, according to a report by AppsFlyer.
After an initial drop,...
2022 Facebook Ad Trends
There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday.
1. Use video as it accounts...
How to grow newsletter advertising?
Newsletter advertising is becoming a critical tool growing in popularity but remains largely untapped.
According to an article by SocialMediaToday, many marketers neglect email.
"Newsletter advertising is the...
