Consumers are making purchases based on social values

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Many consumers are making purchasing decisions based on the social values of brands. This is something that should be kept in mind when marketing your brand. For example,...

Users Spending Less Time on TikTok

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Time spent on TikTok is expected to decline this and next year, according to a report by Insider Intelligence/eMarketer. In 2021, time spent on TikTok reached 40 minutes...

US Retail Sales by Category

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The top sector for US retail sales so far in 2022 is auto and parts, which make up 24.4% of total sales, according to Insider Intelligence/eMarketer. The second...

See which Country’s Users Prefer to Shop In-Store vs. Online

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According to a study, people prefer to shop in-store rather than online in every country except China. According to a Morning Consult survey reported by Insider Intelligence/eMarketer, 16%...

Meta and Adobe Partner to offer Training to businesses

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Facebook parent company Meta is partnering with Adobe to create Express Your Brand, a free online training program for small businesses. "It’s no surprise that social media is...

Apple looks to boost payment business

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Apple has acquired UK-based open banking fintech Credit Kudos in a deal worth around $150 million, sources told The Block. According to Insider Intelligence/eMarketer, Apple could use the...

Is TikTok Shopping Turning Off Users?

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The trend in e-commerce and dropshipping has shifted to TikTok, but is shopping on the app driving users away? According to a report by MUO, the TikTok shopping...

10 Marketing Programs to Help you Grow your Business

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Marketers need tools to more efficiently run their online businesses. Here are 10 of the most popular tools on the market now, according to a report by...

Shopify Struggles to Get its Fulfillment Network Functioning

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Shopify President Harley Finkelstein sought to calm investors as the stock dropped Friday to a two-year low. Bloomberg reported that the Canadian company's shares have decreased by 22%...

TikTok is the Favorite Social Media App Among Teens

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TikTok is the favorite media platform for the first time among teens with a 33% share compared to Snapchat with 31% and Instagram with 22%. According to Piper...