Email Marketing Mistakes to Avoid

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Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes. 1. Not providing value to the prospective customer is a big...

TikTok expands pilot of its Stories feature

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TikTok is expanding its Stories feature, which is similar to Instagram story in that it is deleted after 24 hours. In addition, Stories appear on the For You...

Meta and Adobe Partner to offer Training to businesses

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Facebook parent company Meta is partnering with Adobe to create Express Your Brand, a free online training program for small businesses. "It’s no surprise that social media is...

150 Million US TikTok users, up from 100 Million in 2020.

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TikTok announced on Monday that it has 150 million monthly active users in the United States, up from 100 million in 2020. Reuters reported that the Chinese-owned app...

E-Commerce Tips

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To get the best from social media, it is necessary to ensure your target audience is the correct fit for your brand's messaging. According to a report in...

Google Gives Early Access to Bard, its ChatGPT Rival

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Google opened up on Tuesday early access to its ChatGPT rival Bard. The company stated in a blog post that access is starting in the US and UK...

Apple Privacy Updates Led Advertisers to boost Android Spend

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Apple's iOS privacy updates in 2021 made tracking more difficult for Meta's Facebook and led advertisers to increase their investment in Android. According to a report by Insider...

TikTok Ads Tips

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TikTok has exploded as a leading social media platform, and brands are racing to use it in their marketing campaigns. According to an article in SearchEngineJournal on...

TikTok’s US Ad Revenue Spikes by 184.4%

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TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion. According to Insider Intelligence/eMarketer, TikTok's fast ad growth...

Which Marketing Tools do Pros Plan to Use in 2022?

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Most marketing professionals say they plan to invest in a customer data platform and, after that, segmentation and targeting solutions, according to data from Ascend2 and Oracle. The...