News

TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion. According to Insider Intelligence/eMarketer, TikTok's fast ad growth...

Most marketing professionals say they plan to invest in a customer data platform and, after that, segmentation and targeting solutions, according to data from Ascend2 and Oracle. The...

A year after Apple launched its App Tracking Transparency (ATT) update, mobile ad spending is starting to recover, according to a report by AppsFlyer. After an initial drop,...

Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes. 1. Not providing value to the prospective customer is a big...

TikTok has exploded as a leading social media platform, and brands are racing to use it in their marketing campaigns. According to an article in SearchEngineJournal on...

Google recently announced it will make new privacy changes that will decrease tracking capabilities on Android devices. According to a report by CNBC, Google plans to slowly roll...

The UK's Payment Systems Regulator contacted credit card companies after discovering that merchant fees have "increased significantly" in recent years, according to a report by Insider Intelligence/eMarketer. The...

Here are the leading retailers where US adults shopped both in physical stores and online in the third quarter of 2021, reported Intelligence Insider/eMarketer. According to the Jungle...

Many consumers are making purchasing decisions based on the social values of brands. This is something that should be kept in mind when marketing your brand. For example,...

Google’s Search Advocate, John Mueller, said that the company may reduce the visibility of a product page if the item is out of stock. “If something is out...