Google’s Retail Search for Your Store

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A new tool for e-commerce websites called Retail Search allows store owners to use the Google search engine and recommendations to increase conversions. According to Google, the tool...

Tips on building your brand value

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Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing. According to an article in Search Engine...
How To Increase Your Online Store Sales With Email Marketing

5 Common Email Marketing Mistakes

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Email marketing remains a top way to get potential and existing customers to purchase. According to an article in Entrepreneur, here are five mistakes that e-commerce business...

Top 3 Digital Marketing Skills for Starting a Business

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Here are the top three digital marketing skills needed for starting an online business today, according to an article published in Forbes on Monday. First, optimize for SEO...

How to grow newsletter advertising?

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Newsletter advertising is becoming a critical tool growing in popularity but remains largely untapped. According to an article by SocialMediaToday, many marketers neglect email. "Newsletter advertising is the...

Top 2022 Downloaded Apps in UK

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The list of the top ten downloaded apps in the UK in 2022 was led by TikTok. Interestingly, no other traditional social media giant such as Facebook,...

150 Million US TikTok users, up from 100 Million in 2020.

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TikTok announced on Monday that it has 150 million monthly active users in the United States, up from 100 million in 2020. Reuters reported that the Chinese-owned app...

Consumers are making purchases based on social values

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Many consumers are making purchasing decisions based on the social values of brands. This is something that should be kept in mind when marketing your brand. For example,...

2022 Facebook Ad Trends

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There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday. 1. Use video as it accounts...

Number of Shopify stores grew by over 200%

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E-commerce has spiked since the coronavirus began, with the number of Shopify websites growing by 201.53% from March 2020 to January 2022. According to data obtained by Genus...