Top 10 US Mobile Shopping Apps

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Amazon topped the most downloaded US shopping apps in 2021 with 40 million downloads. According to a report by Insider Intelligence/eMarketer, the Chinese fashion store Shein jumped to...

Top 3 Digital Marketing Skills for Starting a Business

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Here are the top three digital marketing skills needed for starting an online business today, according to an article published in Forbes on Monday. First, optimize for SEO...

Number of Shopify stores grew by over 200%

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E-commerce has spiked since the coronavirus began, with the number of Shopify websites growing by 201.53% from March 2020 to January 2022. According to data obtained by Genus...

How to grow newsletter advertising?

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Newsletter advertising is becoming a critical tool growing in popularity but remains largely untapped. According to an article by SocialMediaToday, many marketers neglect email. "Newsletter advertising is the...

Conversational Marketing, Key trend for 2022

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Here are five digital trends for 2022 to help grow your business, according to an article published on Monday on the Media Update website. 1. Conversational marketing is...

2022 Facebook Ad Trends

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There are five trends that advertisers need to be aware of for 2022, according to an article published on Forbes on Saturday. 1. Use video as it accounts...

As Japan Goes Cashless, E-Commerce grows

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Japan's government seeks to create a cashless economy and by 2025 wants cashless payments to make up at least 40% of all transactions, Business Insider reported. The increase...

Apple Privacy Updates Led Advertisers to boost Android Spend

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Apple's iOS privacy updates in 2021 made tracking more difficult for Meta's Facebook and led advertisers to increase their investment in Android. According to a report by Insider...

E-Commerce Tips

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To get the best from social media, it is necessary to ensure your target audience is the correct fit for your brand's messaging. According to a report in...

Email Marketing Mistakes to Avoid

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Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes. 1. Not providing value to the prospective customer is a big...