TikTok’s US Ad Revenue Spikes by 184.4%

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TikTok is set to grow its ad revenue this year in the United States by 184.4% and reach $5.96 billion. According to Insider Intelligence/eMarketer, TikTok's fast ad growth...

Which Marketing Tools do Pros Plan to Use in 2022?

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Most marketing professionals say they plan to invest in a customer data platform and, after that, segmentation and targeting solutions, according to data from Ascend2 and Oracle. The...

Advertising Spending Recovering after Apple’s AppTracking Transparency

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A year after Apple launched its App Tracking Transparency (ATT) update, mobile ad spending is starting to recover, according to a report by AppsFlyer. After an initial drop,...

Email Marketing Mistakes to Avoid

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Here are 8 email marketing mistakes that make campaigns less effective, according to an article in Forbes. 1. Not providing value to the prospective customer is a big...

TikTok Ads Tips

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TikTok has exploded as a leading social media platform, and brands are racing to use it in their marketing campaigns. According to an article in SearchEngineJournal on...

Following Apple, Google Plans Privacy Updates

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Google recently announced it will make new privacy changes that will decrease tracking capabilities on Android devices. According to a report by CNBC, Google plans to slowly roll...

UK may Protect Businesses from Rising Credit Card Fees

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The UK's Payment Systems Regulator contacted credit card companies after discovering that merchant fees have "increased significantly" in recent years, according to a report by Insider Intelligence/eMarketer. The...

Top US online and physical stores

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Here are the leading retailers where US adults shopped both in physical stores and online in the third quarter of 2021, reported Intelligence Insider/eMarketer. According to the Jungle...

Consumers are making purchases based on social values

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Many consumers are making purchasing decisions based on the social values of brands. This is something that should be kept in mind when marketing your brand. For example,...

Google says it may Reduce Visibility of Out of Stock Products

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Google’s Search Advocate, John Mueller, said that the company may reduce the visibility of a product page if the item is out of stock. “If something is out...