As shipping logistics remains a problem this 4th quarter, shoppers are willing to change their plans if a product is unavailable.

Between August and October, most US shoppers bought from different brands or products (39%) or switched retailers (32%) when their desired product was out of stock, according to a report by Insider Intelligence/eMarketer.

Only 13% of customers waited for the item to be back in stock, and 16% decided not to purchase the product at all.

Actions of US Shoppers Who Could Not Purchase an Item Due to Availability, Oct 2021 (% of respondents)
Insider Intelligence/eMarketer


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