As shipping logistics remains a problem this 4th quarter, shoppers are willing to change their plans if a product is unavailable.
Between August and October, most US shoppers bought from different brands or products (39%) or switched retailers (32%) when their desired product was out of stock, according to a report by Insider Intelligence/eMarketer.
Only 13% of customers waited for the item to be back in stock, and 16% decided not to purchase the product at all.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
