As shipping logistics remains a problem this 4th quarter, shoppers are willing to change their plans if a product is unavailable.
Between August and October, most US shoppers bought from different brands or products (39%) or switched retailers (32%) when their desired product was out of stock, according to a report by Insider Intelligence/eMarketer.
Only 13% of customers waited for the item to be back in stock, and 16% decided not to purchase the product at all.
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Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon