Google Study Finds 90% of Customers Willing to Share Email for a Discount

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Most customers are willing to share their email address with a business for a small incentive such as a discount, found a study between Google and Boston...

People are spending a third of their time on the phone

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People are spending an average of 4.8 hours a day on their mobile phones, according to app monitoring company App Annie. According to a recent App Annie report,...

Google to Launch Trusted Store Badge for Sellers

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Google says it wants to reward merchants for good customer service and improve their reputation with potential buyers. Google announced on Monday its Shopping Experience Scorecard program...

US Product Returns increased by 78% in 2021

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US consumers are returning significant amounts of purchases and creating difficulties for brands. According to a report in the Financial Times on Tuesday, retail returns jumped 78% to...

TikTok announces new video tool, ‘TikTok Library’

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TikTok announced on Tuesday a new in-app creation tool - TikTok Library - with content from GIPHY that will allow access to content. The TikTok Library will make...

Does Keyword Stuffing Help your Google Ranking?

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Keyword stuffing is a technique used to rank high on Google search results, but it does not work anymore. According to an article in the Search Engine Journal,...

E-commerce trends for 2022 and beyond

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The coronavirus pandemic accelerated an already existing trend for retailers to move online. According to Insider Intelligence/eMarketer, US total retail sales are trending each year upward as non-e-commerce...

Top 10 US Mobile Shopping Apps

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Amazon topped the most downloaded US shopping apps in 2021 with 40 million downloads. According to a report by Insider Intelligence/eMarketer, the Chinese fashion store Shein jumped to...

Google’s Retail Search for Your Store

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A new tool for e-commerce websites called Retail Search allows store owners to use the Google search engine and recommendations to increase conversions. According to Google, the tool...

Tips on building your brand value

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Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing. According to an article in Search Engine...