Beyond using paid advertising for your store, you can also build brand awareness to attract new customers by using content marketing.
According to an article in Search Engine Journal, before you write any marketing content, it is necessary to research your target audience. Then, you can create a survey using a Google Form to learn more about your customers and use social media and email to publicize it.
Another crucial point to define is your brand’s unique value what it brings to the marketplace.
It is also essential to use SEO to drive traffic to your store by optimizing website content according to key search terms in your niche.
According to the report, publishing on third-party websites is another way to increase the authority of your brand. In addition, websites in your niche may be interested in posting your content.
Use influencer marketing to reach influencers that you think would fit your brand.
Use different content to engage your potential customers, including videos, blogs, podcasts, social media posts, interviews, ads, and tutorials.
Then, make sure you are following up with retargeting ads, reaching out to followers on social media and existing customers.