The average US user checks their mobile phone up to 200 times per day, making SMS marketing very attractive, according to Forrester research.
An article published in Insider Intelligence/eMarketer cites SMS Comparison research that the average consumer engages with 95% of text marketing messages within three minutes of receiving them.
Most conversions happen within the first three hours of receiving a text, so making them short and personal is essential. Offering a discount in a welcome email after signup can be effective.
However, brands need to be careful not to overuse this effective marketing channel.
According to the article, it is effective to use text messaging when launching a new product targeting loyal customers.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon