Get More Sales With Personalized Dropshipping Products

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January 7, 2020

Get More Sales With Personalized Dropshipping Products

If compared to a physical business, dropshipping has a much higher success rate and the investment required is substantially lower. But if you thought dropshipping is your ticket to becoming a millionaire with minimum effort then I hate to break it to you because that’s not the case…

To be a successful dropshipper, you need to invest much more time, do thorough research on each product you want to test, invest more money, create bomb ads and know your way around the popular ad platforms like Facebook, Google and others.

The good news are that almost everything you need to know is covered in this blog and on our official Youtube channel. What’s left are the products you’re going to choose, ad creatives and your budget.

And today I want to talk to you about the products picking part and make your life much easier where you probably can get sales even with basic looking ads – This can be achieved with personalized dropshipping products.

Make sure to read this week’s article because this is a method that can help you get sales even if your ad creating skills are really basic.

What Are These Personalized Dropshipping Products?

These are simple dropshipping products we can find on aliexpress but with an option to personalize it the way we want it. It can be a name, a date, a personal photo or various other ways depending on the product. As you can see in the picture above, this is a beautiful keychain that can be personalized with a photo & date.

Personalized products exist in every niche and they’re not limited to the Family and Pets niches only – You just have to look better in some niches to find the personalized products.

What Are The Advantages In Selling Personalized Dropshipping Products?

The first advantage is the ability to stand out among your competition – Personalized products, targeted to the right audience, tend to be more eye catchy. The targeted audience will respond much better to something unique.

The second advantage is what I like to call the “Take & Launch” – Lots of personalized products don’t require any special video or photo ad so the ad creation skill required to test this product is low. We can simply take the photo you see above and launch our ads. Of course it would be much better if you can get video footage of people walking with suitcases and edit them so it looks like they have this cover on, but if you don’t have the skill required to do that, you can launch it as it is.

The third advantage is the ability to test various niches with only one product – With personalized products, we can quickly move to other niches to make even more sales. Lets say we tried this suitcase for cat owners and we’re only breaking even. So the next step is understanding what can cause the low number of sales and how we can improve our ad/store to make profit. At the same time, we can test the same product on a different niche. So if the cats niche isn’t giving us the best results, we can always try it on the dinosaur niche, fishing niche and various other niches.

What Are The Disadvantages In Selling Personalized Dropshipping Products?

Photo taken from Best Custom Product Options by Relentless Apps – Shopify app

The first disadvantage is having too many custom fields – Having too many options can make the buying process slow and we may lose potential customers. Better to limit the number of custom fields so our customers don’t spend too much time thinking. My advice: Look for personalized dropshipping products with maximum 2 fields(maybe 3 if the product is crazy good) to test the waters.

The second disadvantage are your customers – No matter where you write it and even if you could literally shove it in their face, your customers will still make mistakes when it comes to personalizing their product. The best example is when they can upload their own photo to get a personalized piece of jewelry. The problems appear when the photo has almost no background(or just a low quality photo) to crop it properly so you have to get back to them and ask for a different photo.

The third disadvantage is that it requires more hassle – Selling personalized products require more hassle and you can’t simply auto-fulfill the products. For each order, you have to give the custom details to the aliexpress seller for him to get it done. There are ways to counter it by exporting your orders if you’re doing good numbers and directly send it to your supplier.

What Do You Need To Sell Personalized Dropshipping Products On Your Shopify Store?

Photo taken from Bold Product Options by BOLD – Shopify App

The only thing you need is a shopify app that gives you the option to add custom fields such as text, photo upload, etc to a specific product in your store. In this article, I gave some credit to popular custom field apps found on Shopify so you can try one of these or just go the Shopify app store and search for “product options” and there will be a lot to choose from.

Important tip: Make sure to install Hotjar(the free version is enough) to record your customers. You can later check how your customers fill the custom fields and if the whole process is smooth.

You Have Two Options When It Comes To Selling Personalized Dropshipping Products:

You either customize the product yourself or give your customers the option to do it – If you can customize a product by uploading your artwork, or asking the seller to use only a certain quote for engraving, the whole process will me much faster. It will be a custom product you already personalized for them so they don’t need to fill any fields.

Or you just leave it blank and let them write the quote they want or upload their personal artwork – Making it much more unique but with more work on your side.

Pro Tip: You have a chance to turn regular products into personalized ones if you talk to the seller and ask for it. For example:

If you sell a cool pet bed, you can ask the aliexpress seller if he can add a custom name tag on it to make it more unique. Maybe even with a good looking font or with some cool effect to make it look awesome. If it’s possible, a small change as this one can skyrocket your sales!

To Sum It Up:

Unique is good! People love something they can personalize, something they can later show to their friends. So by having a product with a special option, it can help you get sales even if your budget is low. If you’re selling in a certain niche or looking to sell there, take a bit more time and look for possible personalized products you can offer 😉

Hope you liked this week’s article and let me know if you have any questions.

Good luck!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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Winning Product #17: Cat Couple Mugs With Full Testing Strategy Using Facebook Ads

By

Daniel Aloni

-

January 5, 2020

14

Winning Product Complete Facebook Ads Strategy — Winning Product #17: Cat Couple Mugs With Full Testing Strategy Using Facebook Ads

This week’s product are these adorable cat couple mugs.

I accidentally found these cute mugs and put them aside for my own testing but it looks like I won’t be having enough time to test these so it’s better if I share it with you guys 🙂 I have A LOT of experience selling mugs, especially in the family niche and this is something I believe can sell really well. It’s the best time to test this product – right on time for Valentine’s Day! And even after that because the cat niche is huge and these are very well made.

So let’s jump in and see how can we sell these cute mugs with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

Important: CBO is still not fully active so I will be showing you the “old” ways of testing products for now. For those who are interested in testing with CBO, please check my recent articles about CBO here and here.

3. Targeting & Strategy:

Well targeting shouldn’t be a problem here. We need men/women who love cats and in some sort of a relationship(married, engaged, boyfriend/girlfriend). In my opinion, these kind of gifts are more bought by women than men so my main focus will be targeting women. To be sure, I suggest testing men as well but if you think I’m wrong, feel free to test women only.

The targeting I chose:

Women(age 25-65+) & married & cat interests – Simple enough. Married women who love cats.
Men(age 25-65+) & married & cat interests – Same as above. The only difference is that I have to add much more interests because the audience by default is much smaller than women’s.
Women(age 20-32) & in a relationship & cat interests – I think this can be a great girlfriend/boyfriend gift so I chose to try young women who are in a relationship.

Women(age 25-65+) & married & cat interests:

Men(age 25-65+) & married & cat interests:

Women(age 20-32) & in a relationship & cat interests:

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

I never ever used video ads when selling custom mugs so I think photo ads will be enough to sell these mugs. I may be wrong so feel free to create a video ad around this product and test it for yourselves. And I would probably approach the seller and ask for additional pics, something more High Quality if he has.

Here are the photo ads and ad text examples I created.

Examples:

1200×1200 photo ad for married women:

1200×1200 photo ad for married men:

1200×1200 photo ad for women in a relationship:

6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $16 and the shipping is free(epacket usa).

The price we’re getting is for both mugs and it makes it pretty cheap, especially with free epacket shipping. We can easily sell these mugs for $29.99 with $3.95 or $4.95 shipping. It’s a really reasonable price for 2 mugs + shipping and from past experience, people won’t have a problem paying $34 or $35 for these including shipping.

Selling Strategy:

Quantity discounts won’t work in this case and I suggest keeping it clean so no upsells as well. Focus on getting sales as quickly as possible!

What we should use is some scarcity tactics like deal of the day timer, promotional message & quantity timer. As you probably seen in the ad examples, I mention that the stock is limited and this is something you should do as well. Let people know it’s handmade and that that it’s selling out fast. Use Ultimate Sales Boost. It’s a Shopify app and the free version is all you need to have a timer, custom message and other options set on your product page.

Summary:

About 2-3 months ago I saw a cute couple mugs photo ad on Facebook with a crazy amount of engagement and this product right here can possibly get the same results. On top of that, it will be much easier to target because we need cat owners and not just a generic “in a relationship” audience.

This product is packaged really well, has a great price and free epacket shipping + some great reviews. I see no better time than now to test it out and see how it goes 😉

I hope you liked this week’s winning product article – Feel free to ask questions in the comments.

Good luck!

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4 Ways To Test Products With Facebook CBO Ads

By

Daniel Aloni

-

December 31, 2019

6

4 Ways To Test Products With Facebook CBO Ads

Campaign Budget Optimisation, or in short CBO, is a new type of campaign Facebook will make us use in February 2020. It was already postponed from September this year and this time it’s here to stay(99%). CBO is still a bit unstable but I believe that till February, it will be better optimised and work well.

So to make the transition easier for you, I wrote this article to teach you how you can test products with CBO campaigns.

1. The Old School Method – Only One Adset Per CBO Campaign

It’s no secret CBO campaigns can be less stable – We launch a CBO campaign with a specific budget and wake up to one adset eating up almost all our budget. And to make it worse, the adset that ate all our budget didn’t bring any sales and has less than average results.

One of the ways to fix this problem is by launching only one adset per campaign like it was done some years ago. So if you want to test 3 adsets, you’ll have to create three CBO campaigns each containing only one adset. This way we would not have to worry about any rogue adsets eating our budget with no results to show.

Who is it good for?

People with a winning product and already know exactly what audience to target – Example: In my POD(print-on-demand) niche, I have a product that sells each year again and again. I already know what audiences to target so launching a CBO campaign with only 1 adset can be a great way to have a stable adset that brings me sales. And if needed, I can always increase the budget and my adset won’t go into the learning stage.

People who do not trust Facebook’s learning – If you hate giving Facebook control, this method is the safest way for you to test products.

2. In Facebook We Trust – Just Let It Run!

If losing more than usual on testing doesn’t scare you, then this method is for you. A simple CBO campaign with a budget you like and with the amount of adsets you’re willing to test, no tricks and no limitations. Choose your audiences, your placements, create your ads and let it run 🙂

Pay close attention to your adsets and be prepared for some adsets acting a bit “weird”. If you know your audience well and have a BOMB product, then it should all be working just fine like you see in the picture above.

This is one of our recent campaigns and as you can see the conversions are pretty sweet. cbo2 adset is clearly the best and it will be the first one to be scaled. cbo3 is a bit expensive so we will have to adjust some things for it to work better.

And the exact problem CBO campaigns can be spotted in this campaign – cbo1 which has a much better conversion rate(and more events) received only $30 while the one with a higher conversion received $67. You would expect for the budgets to spread evenly but Facebook decided to feed cbo1 adset with less budget. In this case, it’s not a big deal because we still got sales but imagine if cbo3 had 0 sales? This is a possible scenario and if you can’t afford to lose, it will really hurt!

3. Setting Up Boundaries – Limiting The Ad Spend Per Adset

The budget of each adset inside a CBO campaign can be limited. This way you can have control over how much each adset will spend thus making it work almost like the regular campaigns we’re all using. Facebook gives us the contorl to set up a minimum and a maximum ad spend limit for each adset but I personally use only the minimum limit and leave the maximum blank. This way I guarantee that each adset will spend a minimum I like and won’t be stuck with barely any budget(it happens quite often!).

If I were to add a maximum limit and that adset would perform well, then increasing the campaign budget won’t affect it because the spend limit is there. Increasing the CBO budget doesn’t affect the adsets inside it and it’s a pretty good scaling technique you should use if you’re getting solid results. To remove the maximum limit, I will need to do adset level adjustements thus risking the adset entering the learning stage again.

Here’s how other dropshippers and I calculate the minimum limit: (Your CBO budget divided by the number of adsets) divided by 2 – Example:

If my CBO budget is $50 and I have 5 adsets, my minimum limit per adset will be (50 / 5) / 2 = $5 minimum budget limit per adset.

4. Playing It Safe – Testing CBO Campaigns With Much Smaller Budgets Than The Usual

This is the only CBO method from the four mentioned in this article we haven’t tested yet… But based on the results a kind friend showed me over the weekend, it looks promising and well worth the try!

This is how it works:

You launch a CBO campaign with no limitation(as is) and create a number of adsets you need, same as number 2 “Just let it run” method. But the difference is that your daily budget will be much lower than the usual. I’ll explain.

With regular campaigns, I usually gave my adset a daily budget of $8~$10 and I usually launched 3 to 5 adsets per campaign. This means if I launched 5 adsets with a $10 adset each, my daily budget for this campaign is $50. If I stick to that and launch a CBO campaign, then I should give it a $50 daily budget to test 5 adsets I like.

But with this method, I lower my daily budget by 30%~50% to “play it safe”. This means that the new CBO campaign will have a daily budget of only $25 with 5 adsets inside. It may seem low but this method works on how Facebook adjusts the budget.

Facebook spreads the budget unevenly, however they want, so there’s a chance one of the 5 adsets will receive much more than all 4. This way you will risk much less than you used too and and wouldn’t have to worry about one adset getting a bigger chunk of your budget.

To Sum It Up:

It’s safe to say that many advertisers didn’t like it when CBO was first introduced. The first ones to test it had terrible results and the majority of advertisers really hoped for this CBO to be gone and stay with the good old campaigns with budgets adjusted on the adset level. Since then, Facebook fixed a lot of issues with CBO and it looks like we’re now heading in the right direction.

If you haven’t tested CBO yet, I strongly suggest you start testing it a bit now and hopefully one of these testing methods will work for you 😉

Hope you liked this week’s article and let me know if you have any questions.

Good luck and Happy New Year!

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Winning Product #16: Motorcycle Heated Gloves With Full Testing Strategy Using Facebook Ads

By

Daniel Aloni

-

December 28, 2019

4

Winning Product Facebook Full Ads Strategy Testing — Winning Product #16: Motorcycle Heated Gloves With Full Testing Strategy Using Facebook Ads

This week’s product are these heated motorcycle gloves.

The perfect product for Bikers this winter to keep their hands warm! It’s really popular right now on aliexpress with a lot good text and photo reviews. We will target everyone who has a bike and won’t limit ourselves to the heavy bikers only. And we’re also going to target certain countries I think has better chance of selling – Keep reading and you’ll know why 😉

So let’s jump in and see how can we sell these heated gloves with ad examples, selling strategies and more.

1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.

2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

3. Targeting & Strategy:

Plenty of ways to target here so I decided to try these three ways:

Targeting heavy bikers: The “scary” bikers with their Harleys, leather jackets and tattoos. It’s a really passionate audience and one of the best niches back in the POD days. You bring them something you like and the sales will come!
Targeting all motorcycle owners: Plenty of motorcycle interests to target – Basic targeting with relevant interests.
Targeting motorcycle owners in countries where there’s rain and not snow: Countries like Israel, Spain, Italy, Portugal have snow only in certain parts and the winter is just cold weather + rain. I believe that if it snows outside, you can’t really ride your bike… But if it rains like in my country, then you can still hit the road. So these gloves will be pretty handy here 😉

The targeting:

Men(age 30-65+) & heavy bike interests – Explained above.
Men(age 22-65+) & motorcycle interests – Explained above.
Men(age 22-54) in certain countries & targeting popular motorcycle brands(mostly small/medium sized bikes) – Vespas, small and heavy scooters are most popular in these countries and you can still ride them during the winter. You just need to keep yourself warm 🙂

Men(age 30-65+) & heavy bike interests:

Men(age 22-65+) & motorcycle interests:

Men(age 22-54) in certain countries & targeting popular motorcycle brands(mostly small/medium sized bikes):

Possible targeting: Fast food delivery guys!

4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.

5. Ad Type & Copy:

We have some cool pictures we can use but in my opinion, this product requires a video to really sell. Even a simple video that can show in 3d animation how the heat travels through the glove. If you look on Fiverr, there are some gigs there that can animate a product for a pretty cheap price. I think it’s worth a shot to order a 3d function animation for this product.

Or we always have the option to ask the aliexpress seller for additional footage.

The glove photo I’m about to use looks cool and if you’re in a hurry, I think you can try and test it with a photo ad. It looks cool and it will definitely catch the attention of some bikers 🙂

Here are the photo ads and ad text examples I created.