Winning Product Complete Facebook Ads Strategy
Winning Product #17: Cat Couple Mugs With Full Testing Strategy Using Facebook Ads

This week’s product are these adorable cat couple mugs.

I accidentally found these cute mugs and put them aside for my own testing but it looks like I won’t be having enough time to test these so it’s better if I share it with you guys 🙂 I have A LOT of experience selling mugs, especially in the family niche and this is something I believe can sell really well. It’s the best time to test this product – right on time for Valentine’s Day! And even after that because the cat niche is huge and these are very well made.

So let’s jump in and see how can we sell these cute mugs with ad examples, selling strategies and more.

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1. Campaign Type & Optimization:

I begin with Website Conversion campaign optimised for Purchase. I don’t care about having zero data and the red color “warnings”. I ALWAYS go with a Website conversion campaign optimised for purchases.

If your ad, targeting and product are good then you will see link clicks followed by actions on your site.

Sometimes, I may choose the “Add to Cart” optimisation and that works too(Sometimes it can even work better than purchase optimisation). Each ad account acts differently and this is something you will have to test for yourself.

Facebook tries to scare us because we’re using a pixel with no data and warns us that we won’t get any sales. This is their way to drive us into choosing a different optimization event to milk even more money from us. They want us to start from View Content optimization and slowly progress to Purchase optimization. And by doing that we will burn a lot of money…

And I usually go with 1 day click conversion window.


2. Number of Adsets & Daily Budget:

I recommend launching 3 to 5 testing adsets per campaign. You should test out different targeting options, different audiences, different ad types and not just launch 5 identical adsets.

Recommended daily budget that I successfully use: $7~$10

I usually go with $8+ budgets.

Important: CBO is still not fully active so I will be showing you the “old” ways of testing products for now. For those who are interested in testing with CBO, please check my recent articles about CBO here and here.


3. Targeting & Strategy:

Well targeting shouldn’t be a problem here. We need men/women who love cats and in some sort of a relationship(married, engaged, boyfriend/girlfriend). In my opinion, these kind of gifts are more bought by women than men so my main focus will be targeting women. To be sure, I suggest testing men as well but if you think I’m wrong, feel free to test women only.

The targeting I chose:

  1. Women(age 25-65+) & married & cat interests – Simple enough. Married women who love cats.
  2. Men(age 25-65+) & married & cat interests – Same as above. The only difference is that I have to add much more interests because the audience by default is much smaller than women’s.
  3. Women(age 20-32) & in a relationship & cat interests – I think this can be a great girlfriend/boyfriend gift so I chose to try young women who are in a relationship.

Women(age 25-65+) & married & cat interests:

Men(age 25-65+) & married & cat interests:

Women(age 20-32) & in a relationship & cat interests:


4. Ad placements:

I usually start only with Facebook feed but sometimes I mix it up and run it also on Instagram feed. Although if I decide advertising on Instagram then I usually separate and run a new adset only for Instagram users.

It’s just something I prefer doing but in both cases it should still work.

I run ads both on desktop and mobile. For Instagram ads, I target mobile users only.

Note: As you can see in this picture, I attached another “scare tactic” from Facebook that pushes you to basically spend more money by either raising your budget or going for a different optimization event. Do not be scared and run website conversion campaign optimised for purchase even if you have zero pixel data.


5. Ad Type & Copy:

I never ever used video ads when selling custom mugs so I think photo ads will be enough to sell these mugs. I may be wrong so feel free to create a video ad around this product and test it for yourselves. And I would probably approach the seller and ask for additional pics, something more High Quality if he has.

Here are the photo ads and ad text examples I created.


1200×1200 photo ad for married women:

1200×1200 photo ad for married men:

1200×1200 photo ad for women in a relationship:


6. Product Pricing & Selling Strategy:

Setting a price is an important step that if done right will help you keep getting sales with a healthy conversion rate. And if done wrong, your conversion rate is going to suck or you won’t even get any sales.

Product price on aliexpress is $16 and the shipping is free(epacket usa).

The price we’re getting is for both mugs and it makes it pretty cheap, especially with free epacket shipping. We can easily sell these mugs for $29.99 with $3.95 or $4.95 shipping. It’s a really reasonable price for 2 mugs + shipping and from past experience, people won’t have a problem paying $34 or $35 for these including shipping.

Selling Strategy:

Quantity discounts won’t work in this case and I suggest keeping it clean so no upsells as well. Focus on getting sales as quickly as possible!

What we should use is some scarcity tactics like deal of the day timer, promotional message & quantity timer. As you probably seen in the ad examples, I mention that the stock is limited and this is something you should do as well. Let people know it’s handmade and that that it’s selling out fast. Use Ultimate Sales Boost. It’s a Shopify app and the free version is all you need to have a timer, custom message and other options set on your product page.


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About 2-3 months ago I saw a cute couple mugs photo ad on Facebook with a crazy amount of engagement and this product right here can possibly get the same results. On top of that, it will be much easier to target because we need cat owners and not just a generic “in a relationship” audience.

This product is packaged really well, has a great price and free epacket shipping + some great reviews. I see no better time than now to test it out and see how it goes 😉

I hope you liked this week’s winning product article – Feel free to ask questions in the comments.

Good luck!

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  1. Thank you Mordecai!!! for laying it all out regarding Facebook ads. I’d closed my Shopify store down bez I didn’t understand how to make money in dropshipping. I listened to many different Guru’s and still was confused. Your email message was detailed, precise and to the point. I’m more confident now after reading your article tonight and ready to continue the journey. Thank you so much!! You are a GOD sent…:) keep doing the good work..Thank you!!

    • Happy to hear that Alex!
      Can you please provide more information on your stats. How many sales? number of adsets? budget? etc?

      You can always check some of my blog posts here like How to scale like a Boss and some posts about CBO if you’re doing it already.

  2. People are gonna pay $30 for these mugs? And you expect to make money after ad spend? Each item has to convert at less than $14 per sale to make a profit on this. Seems like money down the drain… :/

    • First of all, people are going to pay $35 with shipping so you’re making an extra $5. Now what’s the problem with getting conversions lower than $14? I’m currently selling a $19.95 mug + $4.95 shipping and doing just fine.

  3. Great post…informative and easy to understand.
    Thanks Daniel and Mordechai.

    I notice this product packaging does consist supplier logo. A quick google will lead the customer to aliexpress website.

    Should I be concerned about this?

    Thank you

  4. Hello Daniel,
    I have been reading some of your posts and they are very informative.
    What do you think about using the Layering technique in another adset.
    Using your example with this technique
    Include people: Married, In a Relationship
    And must also match: Cats
    And must also match: Cat food
    Cat play and toys
    Friskies, etc
    And must also match: Garfield

    Do you think this layering technique should be used as another adset?, A Stand alone ad? Or should be completely disregarded?

    • As a stand alone adset ye but wouldn’t be the audience too small? I have no problem with small audiences but I usually prefer testing first bigger audiences and leave small audiences for when I scale.
      And glad you loved the content 🙂


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