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Free Ads Review – Learn How To Review Your Facebook Ads Like A Pro

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Free Ads Review - Learn How To Review Your Facebook Ads Like A Pro
Free Ads Review - Learn How To Review Your Facebook Ads Like A Pro

In the last article, I showed you how you can review your online store like a pro. This so you don’t launch ads and send traffic to a half-baked store… Our job is to help our Ecomhunt users to make sales so we want to be sure your store is 100% ready before you spend your first cent.

And in this article, I will show you how to review your own ads like a pro just before you launch them. Ad copy text, Ad copy structure, Video Ad structure, Thumbnails, targeting, etc, It’s important to have everything in check before you click on the “publish now” button.

Important Note: Ecomhunt users can always ask Jack Kaching, our online consultant, to review their ads. Jack has reviewed thousands of ads and after his review, you can be sure your ads are ready to be published.

 

find winning products to dropship

 

1. Video Ad

Your video ad needs to be interesting enough to stop your target audience from scrolling, and to do that you need to have a good scroll stopper. A scroll stopper is the first 2-3 seconds shot in the beginning of your video to catch your target audience attention.

The screenshot above is taken from a video ad of a VERY successful product – The Calming Pet Bed. This video ad has an insane amount on engagement and the original seller is doing some crazy numbers right now.

The video ad starts with a shot of the owner taking out the bed for his dog and right away you can see the dog’s excitement:

It’s interesting, it shows the product + the dog, and it connects to the pet owners too. As a cat owner myself, I love to see how my cats react to new toys I bring them so this shot wasn’t chosen by accident here. It was well thought!

I believe if the 3 seconds were of the dog just lying on the calming pet bed, it would’ve caught much less attention thus bringing less clicks and sales. When creating a video ad for a product, the first 2-3 seconds are there to stop your target audience from scrolling!

 

2. Ad Copy

Some prefer a short ad copy with 1-2 lines about the product and the discounts. And some prefer long ad copies where on top of explaining what their product does, they also list all it’s features and even shipping times.

I usually go with a short ad copy as you see in the example above but that’s only if I was able to show everything in the video. Sometimes I will use long ad copies and really go into details if I didn’t show all the product features in my video.

Long copy example:

Your ad copy needs to start with what your product is about and what problem it solves. Remember that Facebook displays about 3 lines of text before you have to click on the “See More” button so it’s important to start strong.

If you wish to start by showing there’s a 50% deal + free shipping that’s fine too… Just make sure you have enough space to let people, in a short sentence, what your product does and what problem it solves.

Where should you put your link in the ad copy and is it even necessary?

Facebook gives us an option for a call-to-action button on our video and photo ads, so some advertisers don’t really care if their ad copy link is shown only after clicking the “see more” button. This is the case in both ad copies I shared here and it’s understandable.

Instead of taking more text space by displaying your call to action text + link, they have more space to talk about their product and current deals. So there’s nothing wrong in what they did and if you decide to do the same that’s fine.

Personally, I prefer making the ad copy link visible before the “see more” button. It’s an old habit of mine from my POD days and it will guarantee they don’t miss my link – Yes, sometimes it can happen for your target audience to miss th “shop now” button. So as a backup, I make sure to display it in the description in the first 3 lines.

And for the Call-to-Action text below the video, don’t just write “Get yours now” and finish with it… Be a bit creative or go with something solid like your product name + the current deal you’re running.

 

3. Campaign

Our only goal is to make sales and nothing else so the only objective we choose is Conversions! Not traffic, not engagement, we choose a conversion campaign and Facebook will find us people who are most likely to make a purchase.

Back in 2015, you could run an engagement campaign and get sales but in 2020 Facebook will deliver exactly what it promised. If you choose engagement, you will get likes, shares and comments but the chance of getting a sale will be extremely low.

When you choose a conversion campaign, Facebook will look for people who are most likely to click on your ad and make a purchase based on their past activity. You will probably get less Likes on your ad but the sales will come in if your product and ad are good 🙂

Pixel and Optimization:

We choose purchase optimization even if your pixel is new and has zero data. If you choose a different optimization, Facebook will again deliver exactly what was promised. Some think you need to “season” your pixel first before you can optimize it for purchase, but this isn’t true.

For years we’ve been only using purchase optimization no matter if our pixel is new and has no data at all. If we’re selling a good product, we will get sales – Don’t let the red color dot and the warning texts scare you and just optimize for purchase!

Here’s an example of a campaign we’ve been running since April 29th where the pixel had no data at all:

A great product, an optimized store and a great ad are the only things you need in order to get sales.

Targeting:

Probably one of the easiest parts when creating your first campaign and most people are doing just fine when it comes to choosing their target audience. Most of the questions I get about targeting is almost always about the “perfect” size.

And my answer is always the same: There’s no perfect audience size. You can run ads to an audience size as big as 50 million or as small as 10,000. If you feel this is your targeting audience, then simply test it out.

Some will say that a small audience will bring no sales and the only thing we’ll see are huge CPMs – That ain’t true because I ran and still run ads to really small audiences.

Small Audience Facebook Ads Good Results

Don’t skip an audience only because of its size.

Placements & Conversion window:

I never liked the automatic placements and almost always used only manual placements, but for my current campaigns I just go with automatic placements when testing. I find it to work much better than it did in the past and I even find placements I would never consider to work. When I get to the scaling stage, this is when I remove the placements that do not work and keep only the good ones.

If you feel manual placements will work better for you then it’s fine too. Just remember there’s a chance you will miss a profitable placement.

For the conversion window I always go for the 1-day click – The reason to that is that I expect Facebook to bring me people who are most likely to convert after their first click on the same day and not 28 days later.

Ads Thumbnail:

When uploading our video ads we usually test multiple thumbnails and let Facebook decide which one converts better. To do that, simply copy the original ad 2-3 times and for each ad just change the thumbnail.

In the end, one adset will have multiple ads with the same video running but each video will have its own thumbnail. We let it run and only keep the one which performs the best and the rest we just kill. We do it when we’re 100% sure our video ad is perfect so we focus only on displaying different thumbnails.

In some cases we create different video ads for the same product and test them all together. We can have 3 different video ads and 3 different thumbnails tested at the same time which means one adset can have 9 ads running. It’s a bit much but its just an example of some of our tests.

My recommendation is to create at least 2 different video ads and 2 different thumbnails for one product.

 

To Sum It Up:

This article is like a checklist for your own ads to make sure you don’t do any mistake or forget something that will cost you money. Everything MUST be perfect if you want to have a successful dropshipping business so if you have a doubt, you can always come back to this article 🙂

Let me know if you have any questions in the comments.

Good Luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Free Store Review – Learn How To Review Your Online Store Like A Pro

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Free Store Review - Learn How To Review Your Online Store Like A Pro
Free Store Review - Learn How To Review Your Online Store Like A Pro

Your online store is finally ready and your fingers are itching to launch your first Facebook ads… But before you do that, you have to be sure your store is optimized and in perfect condition so you can convert your visitors to actual paying customers.

In most cases, users just post their store link on some big dropshipping groups and hope for some honest feedback about their stores. This method is good but you really depend on the kindness of other people and their knowledge. I have seen enough store review posts on Facebook where the so called “pro tips” were not helpful at all…

So to help you with your store review, I decided this week’s article will be about how you can check your online store without any help from others. We’ll go through the most important parts of your store to make sure it’s ready to get traffic and hopefully sales.

Important Note: Ecomhunt users can always ask Jack Kaching, our online consultant, to review their store. Jack has reviewed thousands of online stores and after his review, you can be sure your store is ready to start getting sales!

 

find winning products to dropship

 

1. Payment Gateways

The first thing I check on EVERY online store I build are the payment gateways – It doesn’t matter how many stores I built in the past, I never launch ads before I manually purchase an item from my new store.

Shopify allows you to test your checkout through their Bogus Gateway which is there make sure your taxes, shipping, and other settings work correctly. In most cases, I run a Free Shipping online store so no taxes or shipping rates exist so I don’t use their Bogus Gateway. Instead, I simply purchase a product from my store as if I am a real customer.

If I accept PayPal, I use my second PayPal account to purchase from myself to make sure everything works and the payment goes through. If it’s Stripe, I purchase a product from my store from a different credit card I own to see if everything works correctly.

Sometimes the issue can be within your payment provider so by checking it this way, I make sure everything works so my store is ready to receive traffic. If you don’t have another credit card or PayPal account, then just ask friends or family to make a purchase from your store.

I also setup the payment to be captured manually and not automatically:

This gives me more control over the money that goes into my PayPal or Stripe account so I don’t have to pay fees if I need to cancel an order.

 

2. Checkout Page

Now that our payment gateways work, we have to make sure our checkout page looks good, optimized, and that it calculates everything correctly. So first of all, I start by adding trust badges to my checkout page and make sure the footer has my store policy links in it.

You can see the trust badges on the photo above – Instead of displaying a simple logo, I edit it on Photoshop and add trust badges on the right side. For the policy links, I create them on Shopify by using their policy generator and it is automatically displayed in the footer.

It’s important to have trust badges and policy links on your checkout and not just a blank checkout page with a single logo. A 5-minute work to add these to your checkout page and you will see how it increases your conversion rate!

Now that we have our trust badges and policy links, it’s time to check if our shipping rates and taxes work too. If you’re running a Free Shipping store, there’s really nothing to check here. But if your store has shipping rates and taxes, you have to make sure they’re calculated correctly.

If you miss a shipping zone or forget to setup a shipping rate for a certain product price/weight, your customers won’t be able to checkout. We’re spending money to bring traffic to our store so it would be a shame if they can’t buy because of some technical issue…

 

3. Checkout Settings

Next is a quick review of our checkout settings to make sure we don’t confuse and “force” any extra steps on our customers. So first of all, accounts should be disabled and I think this is the default options on the checkout settings. There’s no need for any accounts on my dropshipping store…

Next is to choose how our customers can checkout either by using only email or phone number. I always choose only email because I don’t want to deal with any SMS messages and phone support… So email is of course the only option I choose.

These are my options in the form options and order processing:

Most important part for me here is to make sure the phone number is optional and not required. Some people don’t like giving away their phone numbers so if this field is required, there’s a chance they will not buy from my store.

In the order processing, I make sure the shipping address is the billing address by default. This is the case with most customers so this options saves them a lot of time instead of typing the same address twice.

And of course, I make sure address auto-completion is on for my customers to checkout faster 🙂

For the email marketing option at checkout, I always preselect the sign-up option:

Make sure to check the rules of your country and the rules of the countries you sell in before preselecting this option.

 

4. Product Page

Now it’s the product page’s turn to be reviewed so we don’t miss a thing that can hurt our conversions.

The first thing any product page must have are again the trust badges:

Customers need to see all the time that your store is secured and trusted. It takes 5 minutes of work tops to display trust badges on your product page so your customers feel safe and to increase your overall conversion rate.

Next on the things your product page must have are the Shipping times and the Guarantees:

Customers go through your product page to learn more about the product and to also see how much time it will take it to arrive. Some dropshippers think that displaying shipping times will hurt the conversion rate but trust me that this isn’t the case.

If the product you’re selling is good and people love it, they will buy it no matter how much time it will take to arrive. Be frank with your customers and tell them it can take 2 to 4 weeks for the item to arrive and it should be alright. If they email you asking where is their order, answer quickly and explain that there’s a slight delay.

Guarantees are also important to give a piece of mind to your customers about the product – It’s basically there to tell them we’re so sure you will love our product that we offer a 100% satisfaction guarantee + a full refund if you’re not happy.

Next are the MUST HAVE product reviews:

Reviews are super important to have on your product page because a big percentage of your customers will check them before placing an order. Statistics show that the average consumer reads about 10 reviews before feeling able to trust a business. This one fact is enough to show you the importance of having reviews on your store.

It’s also really easy to import reviews to your store. You have plenty of review apps like Loox or Ali Reviews to automatically import reviews from a chosen source to your store.

IMPORTANT: Don’t forget any detail about your product! If your product works with batteries, you have to let your customers know what kind of batteries they need and if it’s included in the order. If your product has a plug, you have to offer multiple plug styles if you sell worldwide.

You will lose sales if you fail to mention an important detail about the product you sell. You shouldn’t play a “guess the missing product detail” game with your customers 😉

 

5. Shopify Apps

Your Shopify store needs to have certain apps installed before you can run any traffic. Review apps, cart recovery apps, email marketing apps, etc, are here to make sure you make as much sales as possible.

It does cost money to have these installed but you will make much less if you don’t use any apps. Emojix is a gamification exit popup quiz to catch your customers attention before they leave your store and to offer them a discount so they complete their purchase. Unlimited Bundles & Discounts lets you build quick bundles to increase your AOV(Average Order Value).

Sticky Cart app is there to always display your Add to Cart button so the customers can easily click on it when they finished reading the product description. Some of the apps are free and some are not, but every app has its purpose. These apps pay for themselves by making you more sales!

 

To Sum It Up:

It may look much and to some of you it may also look a bit complicated, but now you can finally review your own store and launch your ads knowing there’s nothing to stop your customers from buying.

Let me know if you have any questions in the comments.

Good Luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ecomhunt’s Trending Products Recommendation – Sell These 3 Winning Products Right Now!

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Ecomhunt's Trending Products Recommendation - Sell These 3 Winning Products Right Now!
Ecomhunt's Trending Products Recommendation - Sell These 3 Winning Products Right Now!

No matter how old is a winning product and how much it has sold, if the time is right and you can market it correctly, you will definitely get sales. In this article, I did all the hard work for you and handpicked 3 winning products you should sell right now.

Some of these products are seasonal and right now it’s the time you should sell these. And some products are just currently trending so there’s much more sales to be made.

In this article, I explain the logic behind my decisions of picking only these products, and you will also get targeting suggestions + personal pro tips that will help you make sales.

 

find winning products to dropship

 

1. USB Powered Mosquito Killer Lamp

The Mosquito season in USA is upon us and it’s time to sell anti-mosquito products like this USB powered LED lamp. A quick google search will show you that the mosquitoes arrive in mid April or early May, and it’s a HUGE nuisance for many US citizens!

On top of that, mosquitoes can transmit all kinds of diseases and small kids suffer the most from their bites. Parents all over the states will be looking for anti-mosquito products like special creams/gels, and of course anti-mosquito LED lamps.

This is one of the products that just keeps coming back and sell again! The original ad had a lot of engagement and it looks like the original seller did a good job by creating an amazing ad that definitely stops people from scrolling.

Ecomhunt has more anti-mosquito lamp product variations on site, and in the past some of them made hundreds of thousands in sales! If I were to sell this product, I would definitely start from parents with small children.

Targeting example:

if you can address parents in your video ad to show them bite marks on children and how much they suffer from it, this could really do the job and get them to purchase this product. Another possible targeting options is to find cities/states inside the USA that suffer the most from mosquitoes.

A simple google search and you get a list of cities most plagued by mosquitoes:

So one of the targeting options can be just targeting people living in Atlanta without any special interests. If you want to increase your chances, target new parents from Atlanta 😉

Check out this product on Ecomhunt and get access to targeting suggestions, Facebook ad examples, Influencers, and much more.

 

2. Retractable Stool

The COVID-19 outbreak has been keeping people inside their homes for a couple of months now so if you tried to sell this product a month ago, you had no chance of getting any sales. But now it’s safe to say that the world is slowly recovering and countries are lifting the travel restrictions.

I believe it will take at least a couple of months for people to plan international family vacations so for now, the most popular vacation will be just to go to the beach, or sit in some park and eat some delicious food with friends/family.

This Retractable stool is exactly what people will be looking for and it’s the right time to prepare some good looking ads and start selling it right now – The original ad on Facebook you can see on Ecomhunt exploded and had more than one million views and almost 4k shares!

This is the engagement when it was first posted on Ecomhunt and since then, it gained much more engagement:

So what would be the target audience for this product? On Ecomhunt, you will find outdoor interests targeting which is the right choice for this kind of product and you definitely should try this suggestion.

I see two more interesting targeting options and I’ll share it with you so you can make some sales:

  1. Targeting people who love Summer – Like I said, I think this is going to be the most popular activity once they lift all the travel restrictions and this stool is just perfect addition. So targeting people who love summer and the beach is choice #1.
  2. Targeting Baseball/Football moms & dads – I remember a couple of years ago there was a tent that was exploding in sales in the USA. It allowed Moms and Dads to hide inside it from the shade when they watched their kids playing the game. So in this case, this stool is something they can carry with them to sit comfortably and watch their kids play.

Targeting people who love Summer example:

Targeting Baseball moms & dads example:

This is an example for Baseball moms & dads only and I think targeting only moms can work better – It’s more of a Mom thing to be a Baseball Mom but you can of course target both dads and moms if you want to.

Check out this product on Ecomhunt and get access to targeting suggestions, Facebook ad examples, Influencers, and much more.

 

3. Anxiety Calming Dog Ball

The anxiety calming pet products are really trending right now and this product if marketed correctly should bring you some good sales! This is a really cool product designed to automatically roll around to keep the pets engaged and not bored.

There’s a product right now that’s still selling and made easily over $100,000 – This product is the calming pet bed:

This product was reviewed on our Youtube channel by Serban and since then it was picked by a new seller who’s making really good sales with it. So this is why I believe this dog ball can really explode in sales if you market it correctly.

The original ad isn’t bad but it’s quite boring to be honest… It starts really slow with a cute dog playing with this ball but in my opinion, it just isn’t enough. The beginning of the video needs to quickly catch the attention of our targeted audience with a cool, high quality shot.

In this case, the beginning of the video ad is at a really low quality and you can barely see what’s the dog doing – This is probably one of the reasons why it didn’t go so well. This is a chance for you to make a much better ad and market it to the right audience!

Another mistake the seller has made is by just targeting dog owners and showing only dogs. Cat owners, like myself, would LOVE to have this ball and there’s probably much cooler footage of cats playing with this ball than dogs. So if you market it, don’t forget about cat owners 😉

Targeting cat/dog owners is pretty easy and we have a lot of interests we can use on Facebook.

Here’s a quick example of how I would target cat owners:

You have pet food companies, regular pet interests, pet celebrities, pet magazines, and many more interests you can use to easily find pet owners.

Check out this product on Ecomhunt and get access to targeting suggestions, Facebook ad examples, Influencers, and much more.

 

 

To Sum It Up:

These products have a very big chance to explode again and make you some really nice sales if you can market it correctly. You can even order one of these products and create a simple video ad with your phone. Or create a review video ad which can work well(I’ve seen plenty of phone review video ads that did amazing!).

If you’re Spanish, German, etc,  you can easily build a product page in your own language and market it locally. We have enough German dropshippers who sell products they find from Ecomhunt only to Germany.

Be creative with your ads and start getting sales!

Good Luck 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

These Dropshipping Categories Are Declining In Sales – Don’t Sell Products In These Niches For Now!

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These Dropshipping Categories Are Declining In Sales - Don't Sell Products In These Niches For Now!
These Dropshipping Categories Are Declining In Sales - Don't Sell Products In These Niches For Now!

COVID-19 had a HUGE impact in the past couple of months on almost every aspect of our lives – From the way we interact with each other to even how we do our daily grocery shopping. It has also changed the focus from a lot of popular categories and dropped them down in sales.

This means that there are categories right now which are rapidly declining in their popularity and for us the dropshippers, it would be a waste of money to try and dropship in these. In this article, I’ll cover 5 categories which are declining in sales for you to avoid them for now.

We LOVE when Ecomhunt users are making money but we hate it when you lose money. Especially when it could be avoided… So make sure you read this week’s article so you don’t throw your money away!

find winning products to dropship

 

1. Cameras and Photography Niche in General

It’s one of the most popular hobbies out there and from my personal experience, it’s also one of the best dropshipping niches to sell in. With both amateurs and professionals that spend thousands of dollars on new photography gear each year, if you know how to approach this audience you can make some serious money!

Unfortunately, the Corona outbreak did its thing and this niche right now isn’t doing really well… The lock-down is keeping people inside their homes so going outside with your camera to take amazing shots isn’t possible anymore.

A lot of photographers are also out of work – Wedding/Event photographers, Fashion photographers, etc, are all sitting at home without a job. This means that there won’t be any need(and money) to buy new equipment.

Same goes to all the photography gadgets for iPhone and Android phones so I don’t recommend selling these too for the time being. So if you were thinking to test products in the Photography niche, know there’s a big chance you won’t get any sales.

 

2. Travel Niche

Back when COVID-19 was only in China and the rest of the world didn’t really care, I remember searching for travel products. Travel pillows & gadgets, custom briefcases and special travel clothing. I knew Facebook had a lot of interests I could use to really pinpoint the people I need, and the audience has money to spend!

I don’t know if you ever targeted this niche, but it’s a bit different from other niches because the interests we have are really precise. For example:

If you were to target photographers, you have interests such as “Photographer” or just different types of popular camera brands. A person who likes a specific camera brand or model doesn’t necessarily have to be a photographer.

But with the travel niche, we have interests like “Frequent Travelers” or “Frequent International Travelers” which basically gives us a list of people who frequently travel. The more accurate of them is of course the International travelers behavior because Facebook knows they traveled more than once in the past 6 months.

Compared to the photography niche, this niche will take much longer to recover so don’t invest your time and money to test travel products right now!

Pro tip: Frequent international travelers have some money to spend and I bet some of them are working from home right now. You can try to sell them home office items and other useful stuff that they maybe need.

 

3. Men’s & Women’s Swimwear

One of the best niches to advertise on Instagram using paid ads or by paying Influencers. Every year just before the summer this niche explodes, and dropshippers who have a good taste in fashion make some amazing sales!

Some have suppliers who can bring them the latest trendy swimwear and some know a bunch of Influencers that always get them amazing results. But it doesn’t really matter now because the COVID-19 is putting them out of business right now.

With how I see things, the swimwear niche is not going to make any sales in the next month or two so if you had plans to sell swimwear, you should put them aside for now. But I believe than in early June or July, this niche can really explode!

Once the governments will allow people to go to the beaches, I think this niche is going explode because this will be the most popular choice of vacation for everyone. You can plan some sort of marketing strategy to really hit it hard and make tons of sales when everyone will be shopping for new swimwear.

 

4. Event & Party Supplies Niche

What I like the most about the Event & Party supplies niche is that people usually buy more than one product. Wedding decorations, Groomsmen & Bridesmaids gifts, Personalized bottles, etc, are really popular event products and people usually buy a bunch of them in one order.

So those who sell in this niche usually have a pretty high AOV(Average Order Value), thus making them more profit. One of my niches where I still sell is the Family niche and I had some experience selling Groomsmen & Bridemaids personalized gifts. In one single order, one customer could order 4 or even 8 personalized whisky glasses for his buddies.

But now, this niche is basically dead because it isn’t allowed to have any events for now. I guess the earliest we’ll see the events coming back will be in Late June or July so now isn’t the time to sell in this niche.

 

5. Camping & Outdoor Niche

During my Print on Demand days I was selling bunch of custom t-shirts and mug in the camping niche. This niche has a very passionate audience and if you bring them something they like or need, they will definitely spend their money on it!

We interviewed top sellers from Ecomhunt that made hundreds of thousands selling camping and outdoor products and they just kept on selling. Like I said, this niche has a very passionate audience so some of Ecomhunt’s winning products were selling like hot cakes.

And we’re not talking about selling cheap $20~$30 products… Our sellers were selling products priced at $60 and even $100 with ease! So this niche is definitely one of the best ones out there but it’s not doing so good now.

Many public parks, hiking trails and campsites are closed, resulting in a decreased demand for new Camping/Outdoor equipment. Testing products in this niche right now is not something I recommend and you will have to skip it for now if you want to save your money.

 

To Sum It Up:

These niches aren’t doing so well right now so avoid testing any related products to save your money. Now you may ask yourselves what are the niches/categories that are doing well right now ?

The answer is in a video which will be posted this Thursday on our official Youtube channel. Serban will show you 5 categories which are doing really well right now and jumping on one of the niches he will talk about can help you make some good sales!

So make sure to subscribe to our Youtube channel and wait for Thursday’s new video email.

Good Luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

How To Use Ecomhunt On Steroids – Unleash Ecomhunt’s Full Potential To Take Your Dropshipping Business To The Next Level

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How To Use Ecomhunt On Steroids - Unleash Ecomhunt's Full Potential To Take Your Dropshipping Business To The Next Level
How To Use Ecomhunt On Steroids - Unleash Ecomhunt's Full Potential To Take Your Dropshipping Business To The Next Level

Welcome to the most detailed guide there is to Ecomhunt which will help you on your dropshipping journey – In this article, you’ll learn how to use Ecomhunt’s full potential to truly maximize your results and always stay ahead of the competition.

I’ll go through Ecomhunt’s many useful features and how to use them. How to pick your winning products the right way so you will never again miss potential winners just because you didn’t find a product appealing(or any other reason).

And if you’re new to dropshipping, I have everything organized so you can start  dropshipping the right way and get sales.

Enjoy.

find winning products to dropship

 

What is Ecomhunt?

Ecomhunt is an all-in-one platform for anything you will ever need for your dropshipping business, where the main focus is to bring you daily winning products for you to sell on your dropshipping store. Every product on Ecomhunt is handpicked by a professional research team and only the best products make it to Ecomhunt and get listed there.

Like said, the main focus of Ecomhunt is to bring you winning products you can sell on your store. The winning products are already proven to sell which makes it much easier for other users to sell them too.

Why list already selling products instead of “untapped” products?

  • Even with years of experience dropshipping products from Aliexpress and having multiple 6-7 figure online stores, landing on products that will actually sell is still a huge gamble. You will have to spend hours upon hours manually researching, and then spending a lot of money to test each product you picked. In this case, you have absolutely no guarantee a product you picked will sell.
  • Nowadays, finding that one “untapped” product no one has touched and making bank is almost impossible. Some think a quick search on Facebook is the way to see if the chosen product has been already tested, but unfortunately, this isn’t the case and in most cases the product has been tested by other dropshippers.
  • Winning products, which are already proven to sell, is the best chance you have to get actual sales and most importantly, an actual profit. If someone is successfully dropshipping a product and making sales, this means the product is good and people are willing to stop and purchase it. Your next step is to jump on the same product, market it and make sales like the original dropshipper.
  • Facebook is getting bigger everyday with billions of users and it’s constantly refreshing its audience so there’s no such thing as product or audience saturation. If someone is selling a product with already lots of engagement, this doesn’t mean there’s no room for you to join in. It’s been constantly proven by now that products keep coming back and if you market it correctly, you can sell again and again the same product.

By using Ecomhunt, you automatically put yourself above the competition and save time & money.

 

Are You New To Dropshipping?

Free Dropshipping Course How To Build Your First Shopify Store

The next thing you need to ask yourself is how familiar you are with dropshipping? As already said, Ecomhunt has everything you need to start a successful dropshipping business. This includes super detailed articles, videos, and e-books about dropshipping/e-commerce in general.

If you’re new to dropshipping, please follow the steps below. If you’re not a beginner, then you can skip these and move to the next paragraph. I still recommend checking out all the e-books and articles that will be listed below – There’s always new stuff to learn ?

Start with our free “Dropshipping Made Simple” e-book:

If you’re new to dropshipping and don’t know how to create your first dropshipping store, then this e-book is going to cover it all. It starts by showing you a step-by-step on how to create your first optimized dropshipping store on Shopify. With detailed screenshots and pro tips so you can understand every step.

Next thing you will find on this e-book is how to find your first winning product – There we cover all the methods on how to find winning products you can list and sell on your dropshipping store. From entirely manual research methods to using our preferred method, which is of course Ecomhunt. Did you know Reddit is a great product research platform? I bet some of you didn’t even think Reddit can be used for that.

The good news: Reddit research method is also covered in this e-book so make sure to download it here.

One thing which you won’t find in this e-book is how to create a high-converting product page. To have a successful dropshipping store, everything needs to be perfect. From your ads to your store, you can’t miss a single detail if you want to convert your visitors to actual paying customers.

This is why your product page, the page where the product you sell is displayed, needs to be conversion optimized and built in the right way to make you sales. So in order to complete the e-book above, we also have a full, detailed guide on creating a high-converting product page.

Create High-Converting Product Page On Shopify Store

Don’t forget to read it when building your first successful dropshipping store – Read this article here.

Next is our free “Ultimate Guide To CBO Facebook Ads” e-book:

In order to get sales you need to drive traffic to your store, and in order to drive traffic you need to have a traffic source. The most popular way to drive traffic to your dropshipping store is by using paid ads.

The most popular paid option to drive traffic is using Facebook ads and the reason to that is pretty simple: Facebook still remains the King of paid traffic and in our opinion, it has the most friendly ad system out there.

Facebook collects insane amount of data on its users and the learning machine is categorizing every user based on the actions it performs on the site. This gives the advertisers using the platform, that’s us, infinite options to target almost any audience we need.

If a user is browsing through home improvement pages on Facebook, he will be automatically categorized as a person who’s looking to make some changes in his house. Then this data can be used by us to target this person in the future and offer him some home improvement products.

If a user is browsing though pet food pages on Facebook, he will be automatically categorized as a possible pet owner who’s looking for pet supplies. This data can be used by us to target him and offer him pet products.

These are just some really simple examples on how Facebook collects data on its users and be sure their system knows much more than that.

So now that you understand why Facebook ads is our and almost every other dropshipper’s first choice, this is what the CBO Facebook ads e-book is going to cover:

  1. How to build your first Facebook CBO campaign from scratch – A complete detailed guide with screenshots and explanations on how to build your first Facebook CBO campaign. Every step of the process has screenshots and explanations on why we do things the way we do.
  2. Deep dive into each part of the process – What is a Facebook pixel and why do we need it? How to setup our targeting in the right way? What type of ads to use and how to build them? And much, much more!
  3. Four different testing methods with CBO ads – We will go through 4 of the most popular testing methods you can use when running Facebook CBO ads. We’ll go through the pros and cons of each method, why you should use them and which one will bring you the best results. Low budget and high budget testing, everything will be covered to fit anyone’s budget!

This e-book is all you need to run a perfect Facebook campaign and it’s available to download for free here.

If you want to learn more, we always recommend to check our blog for more articles about dropshipping and e-commerce in general.

 

What Features Does Ecomhunt Have?

Ecomhunt purpose is to bring winning products for its users to make money from and to make their life much easier. It’s done by saving A LOT of time and money by providing everything needed to have a successful dropshipping business.

So if you’re a member of Ecomhunt, there are some powerful tools you can use to boost your dropshipping game. Some of these features are limited or not available at all for free members and if you want to have the full experience, you must be a Pro member.

Feature #1 – Jack Kaching, Our Live Consultant, Is Here To Help You!

This is one of Ecomhunt’s most popular features and it’s exclusive only to Pro members – You get a 1-on-1 chat with our Pro consultant at anytime you want, and you can ask him about anything you want.

Not sure about the video ad you created and looking for a professional second opinion? Looking for targeting suggestions? Want to somehow increase your store’s conversion rate? Then just click the “chat now” button and ask Jack!

Jack can check your ads, give you tips, review your store, and basically help you with anything dropshipping related. It’s that simple!

The next time you’re on Ecomhunt, don’t forget to send a message to Jack if you have any questions ?

 

Feature #2 – Relevant Instagram Influencers By Product Category

Facebook ads isn’t the only way to drive traffic to your dropshipping store and their are alternatives like Google ads, Youtube ads, and even Bing ads. One more options to drive traffic is by using Influencers. The most popular platform for Influencers right now is Instagram and this is where most dropshippers go to if they look to hire one.

The way it works is pretty simple – You search for people with a big enough following which have some sort of connection to your niche or to your product. If you’re in the pet niche, you should look for pet Influencers.

These can be people with a large following who own pets and pretty actively share their pet photos or just by approaching pet celebrity accounts. In this case, you can see that for the Calming Pet Bed product, Ecomhunt gave us relevant influencers which consist of people with pet owners and pet celebrity accounts.

Your next step is to check out these pages and make a deal with them – With Ecomhunt, you don’t have to worry to stumble on fake accounts or irrelevant influencers that will just take your money and provide zero value.

The use of Instagram Influencers to drive traffic to your store and get actual sales is pretty popular. There are users that don’t even use Facebook ads because they found out some Influencers who constantly provide them with much more value and sales.

If you’re struggling with Facebook ads, consider checking out and using the Influencers Ecomhunt suggests per product.

Feature #3 – Real Buyers Reviews From Aliexpress

Ecomhunt is all about saving time for its users and this quick review feature is your way to check how good the product quality actually is. You don’t have to manually look and load the reviews on Aliexpress to see if the product is good enough to sell, just scroll a bit down and there you will find the actual reviews.

Both text and photo reviews will be shown on Ecomhunt – Click on the photo to see it in full size and even use it as marketing material for your promotions.

Feature #4 – Quickly Import Ecomhunt Winning Products With Oberlo

Manually importing products takes a lot of time and it would be wrong to spend this time on tasks that can be done automatically. This is why Ecomhunt has an official partnership with Oberlo to allow quick import of winning products to your Shopify store.

For each product on Ecomhunt, there will be a blue “Sell with Oberlo” button which will take the product and place it into Oberlo’s import list:

From there, you’ll only need to adjust a few settings like price, photos, etc, before you can click import for the winning product to appear in your store. And Oberlo isn’t only to import products, it also helps you to automatically fulfill your orders in a quick and safe way.

With Oberlo in your store, you won’t have to spend hours manually importing products and then manually fulfilling your order on Aliexpress. A few clicks and you can fulfill one or even a hundred orders at once!

Oberlo also invited Mordechai Arba, CEO of Ecomhunt, to their Berlin HQ for an exclusive interview about dropshipping. Mordechai talked to Jessica about dropshipping, winning products, and gave some valuable tips you wouldn’t want to miss.

So make sure to check it out by clicking the photo below:

Or just by clicking on this link => https://www.youtube.com/watch?v=3oxjaJR9-pE

Feature #5 – Product Price Suggestion

We found out some of our users are having problems setting up prices for the products they want to dropship. To solve this issue, we’ve decided to add recommended selling price and expected profit margin so you won’t have to break your head over it.

Setting the right price for a product is really important and if you set it up too high, or even too low, your may damage your conversion rate thus making much less sales. No matter how great your ad or how optimized your store, if the price isn’t right you won’t get any sales.

And it also saves you time so you don’t need to manually check the price on Aliexpress, and calculate your profit margins for every product you choose.

Feature #6 – Product Analytics, Engagement, And Links

It’s impossible to sell a product without a good ad and this is why it’s really important to check what ads your competitors are running. This so you can learn from them, spy on their ad, gain useful information, and get inspired to create even a better ad so you can make bank with your product.

So one of the most important things Ecomhunt shows you is the original ad – This is the ad that’s selling the product you’re currently checking out on Ecomhunt. We show you the current engagement it has on Facebook and of course give you a link so you can see it for yourselves.

This product is the calming pet bed and when it was first posted on Ecomhunt, it had almost 8k likes and 2.3k shares. If you click on the Facebook ad link now, you’ll see that it reached an outstanding number of almost 20k likes and 4.1k comments!

The dropshipper selling this product has made A LOT of money and if you were quick, you had the chance to sell it too. You can still sell this product if you come up with a new ad or come up with a new marketing plan.

It’s like we already said, with such HUGE audiences there’s no real product saturation… The proof to that is the video Serban Sida, our Youtube guy, made about this product some time ago and he reviewed the ad and the product store.

You can watch it by clicking here or the photo below:

In the video he said, time after time, to try and sell this product because there’s still so much more potential for it. One month after this video, the same product is exploding again on a different store by a different seller.

So Serban made a new video showing the same calming pet bed ad which someone else is running and making some good sales. On top of that, he also revealed another product which made in the past 7-figures(!!) and currently selling again big time!

You can watch the video by clicking here or the photo below:

So on top of the winning ad, Ecomhunt also links you to trusted Aliexpress sellers so you don’t have to look for this product manually. The Aliexpress sellers linked on Ecomhunt are trusted and working with them is completely safe.

You also receive links to Amazon, Ebay, and even Alibaba listings in case you want to order in bulk.

One more important data Ecomhunt shares with its users is a direct link to a Shopify store currently selling the product you’re checking out:

This is so you can firsthand see how a successful Shopify store looks like and learn from it. There’s so much you can learn by just spying on a successful dropshipping stores and this is why we always leave a link so you can see for yourselves.

Spy on it, learn from it, or even copy it’s structure to create a similar product page or an entire store – This is much better than checking out bad looking Shopify stores(and there’s a lot of them!).

Feature #7 – Targeting Suggestions

Some users may find it hard to choose the right targeting so Ecomhunt got you covered – If you’re not sure what interests to target, what audience size to choose, then just follow the targeting choices which appear for each winning product.

As you see for the calming pet bed, the interests chosen are some big pet magazines and pet food brands. This gives us a total audience size of 120k which is a good size so you don’t have to always choose big audiences.

If you read the CBO Facebook Ads e-book, I talked about targeting there and preferred audience sizes. As long as the audience is not too small, if the product is right and the ad is good, you will get sales without any issues.

Targeting isn’t the hardest part when creating Facebook campaigns but its important to land on some good interests. So even if you don’t need any help with targeting suggestions, you can always take a peek and maybe you’ll find an interest you haven’t considered.

Feature #8 – Weekly And Daily Youtube Videos And Blog Posts

Well this isn’t really a feature but it’s something you will definitely like – Ecomhunt makes sure its users always stay ahead of the competition and to guarantee that, there are daily and weekly videos and blog posts to help you with dropshipping.

On the Youtube channel, you will find one of Ecomhunt’s leading mentors, Serban Sida, and there he posts daily dropshipping tips and super valuable weekly videos. From products you can dropship to helpful videos to get more sales.

On the blog posts you will find another Ecomhunt mentor, Daniel Alony(that’s me ?), and I deliver two blog posts per week about anything related to dropshipping and e-commerce in general. Winning product drill-downs, live ad examples, A to Z guides, and much more is on the blog for you to hone your dropshipping skills.

And of course on both the blog and the Youtube channel, you’re always welcome to ask questions and we’ll be there to answer. Make sure to subscribe to our Youtube channel and mark the emails from Ecomhunt as important so you can stay ahead of the game.

We have 2 more exciting features to be released really soon which you will absolutely LOVE!

 

How To Choose The Right Winning Product For You To Dropship?

Ecomhunt has winning products that are proven to sell with no focus on a specific niche(s). If the research team have found a product that currently sells well and fits Ecomhunt’s standards, it will appear on the platform. Fitness products, health products, pet products, travel products, etc, you will eventually find a product for any niche there is on Ecomhunt.

Now the question is which one should you pick?

Some people pick products based on their looks or something that’s close to their heart; Some prefer picking products in niches they never tried before; And some look for old winning products to sell them again when the time is right.

In this part, I’ll show you a few ways to pick products and use Ecomhunt’s full potential to get maximum results.

1. Picking products based on their looks or something that’s close to your heart:

I think this might be the most popular way for Ecomhunt users to pick the products they want to test – Just scrolling and going through the products till you find something you like and checking out it stats.

This option right here isn’t wrong but it’s really limited… Imagine you’re locked only on pet products because that’s the theme of your new store you have just created. But due to that mental block for other products, you actually miss a great winner which can make you thousands, if not hundreds of thousands in sales.

Unfortunately, this happens pretty often and this limit on the products you pick puts you at disadvantage to other, more open-minded dropshippers. Dropshippers that look at every product Ecomhunt has to offer, have a much higher chance to land on that big fish winner you will later see on a Youtube or on a private course case-study.

Take for example the posture corrector which was sold by a very famous Youtuber you all know – Gabriel St-Germain. Not only did he keep an open mind, he also checked really old products on the oldest pages of Ecomhunt. He did that till he landed on that posture corrector product that made him over $1,000,000 in sales!!

About a week+ ago, this posture corrector product, the same exact one Gabriel sold 1.5 years ago popped on my feed as an ad:

Someone who keeps an open mind decided it’s the right time to try and sell this product again, and behold what great results this dropshipper is getting. Same as we say, again and again, old winning products can come back and sell like crazy again if you can market it correctly.

This ad is still active and at this moment, April 22nd, 2020, it already has more than 10k likes and almost 8k comments!

Can you jump on this product right now and sell it too? Of course!

Try a new marketing strategy or find a new audience that wasn’t targeted. Are you fluent in German, Spanish, French? Then translate this product and create an ad only for your native language speakers.

Or just order this product and send it to your address and when it arrives, create some amazing video ads. A simple video ad with your phone, something like a genuine review video, can work much better than something produced by ad agencies!

Picking products based on their looks or only those you connect with is fine but please keep an open mind and test other products. It would be a shame to miss a potential 6-7 figure winning product only because you don’t “understand” anything about cosmetics.

2. Picking products in niches you have no idea about:

This is like the opposite of the first method – Users that decide to pick products in niches they have never tried, and with absolutely no experience in it. It’s as if I will go to Ecomhunt and pick a product in the hair extension niche.

The only problem in this case is the lack of experience and basically zero understanding on how things work. In most cases, people don’t bother to do some basic research just to understand the audience a bit better. They see a product in a niche they never tried before and just launch ads for it.

This is just a pure waste of money and I don’t know about you, but I personally hate throwing money away. Trying new products in new niches is a good thing which can lead to success but without a proper research, there’s no way you will make sales!

Remember that dropshipping is a real business and not some side hustle – Treat it like a real business and spend your money carefully only when you have all the necessary data collected.

3. Looking for old winning products on the old pages of Ecomhunt:

This is probably my favorite method to use Ecomhunt and this is what Gabriel and other successful dropshippers did to achieve success. Unfortunately, not many use this product because they think the old products are “saturated” and won’t sell again.

Well as shown in point 1, the posture corrector that did over $1,000,000 in sales is selling right now as I write this guide. Did you know that about a few months after Gabriel revealed he made 7-figures in sales, another famous Youtube dropshipper have picked it up and made couple of $100k in sales?

What about the calming pet bed I talked about here – This product is making sales right now as well and the audience size for this product is basically never ending. More and more people welcome dogs and cats to their household, and in a few months there will be many new people who haven’t seen this ad before.

This is just to show you the old pages on Ecomhunt hide insane value and those who ignore these “saturated” products are missing A LOT of sales. If you’re serious about dropshipping and want to make some money, listen to this tip and don’t forget to check the old winning products Ecomhunt has to offer.

4. Randomly testing every product on Ecomhunt:

This is one of the methods I really don’t recommend so if you’re doing that, please stop. Testing different products and not just those you connect with is good and this can help you find winners to make some good money with.

But just going and testing every product is not the way… Usually what happens is due to the limited testing budget, those who do that barely spend any money and just move on after a few bucks spent. This isn’t the way to test products and the data you’ll get isn’t worth anything.

You need to remember that it takes time to test product and there’s a time frame you have to give Facebook to work. Also, you can’t test product in a hurry because this means the ads and everything else won’t be as good.

My tip here is to never rush it and test product when everything else is perfect – A good video ad, a well structured product page + a normal checkout flow, a good looking store so the customer that clicks your link will proceed with his purchase.

It’s Time To Pick Your First Winning Products And Start Making Sales!

By now you should have a clear understanding on how a good Shopify store should look like, how to build the perfect Facebook CBO campaigns, and how to use Ecomhunt’s full potential to maximize your results!

Ecomhunt has everything you need to start a successful dropshipping business if you decide to take action right now, and understand that this is a real business. Like other businesses, this one requires time, money, and the will to take it to the end in order to succeed.

There are no shortcuts – Take your time to learn everything about this business, use what you learned here to your advantage, and use Ecomhunt to always stay ahead of the competition!

Ready to start your dropshipping journey and get access to thousands of winning products?

Join Ecomhunt now => https://ecomhunt.com/

The Positive Effects Of COVID-19 On Dropshipping And Why Now’s The Best Time To Start Your Dropshipping Business!

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The Positive Effects Of COVID-19 On Dropshipping And Why Now's The Best Time To Start Your Dropshipping Business!
The Positive Effects Of COVID-19 On Dropshipping And Why Now's The Best Time To Start Your Dropshipping Business!

COVID-19 happened at the worst time possible for us the dropshippers. It started during the Chinese New Year when by default factories and other work places are already closed for 1-2 weeks, so we can’t really do regular dropshipping during these times(unless you have your own warehouse or using an agent who can get to work pretty early).

When COVID-19 found it’s way outside of China, the spread of this epidemic on a global scale had a huge impact to every country’s economy. Regular flights have stopped, businesses closed, huge companies got shut down, and a lot of people are now spending more time sitting at home.

This epidemic has hurt the economy of every country out there and us too but now those who adapt fast are getting WONDERFUL results. In this article, I’ll show you how you can benefit from this situation and why now’s the best time for you to open your dropshipping business.

find winning products to dropship

 

CPM Costs Are At An All Time Low Right Now!

This is what the advertisers who still run paid Facebook ads now are seeing – CPM costs are at an all time low right now and people are LOVING it!

Cost Per Mille(CPM), is what you pay per 1,000 people reaching your ad, and on Facebook the CPM costs are constantly changing because you’re bidding against other advertisers. This means that the more competition there are on a certain niche, the higher your CPMs.

Take for example the pet niche – It’s highly competitive niche and a lot of big companies are pouring huge budgets to sell their products like food, insurance, and other services. Or the travel companies who spend millions every month on ads.

Now all these big companies have gone quiet and cut down their advertising costs and this means less competition for us.

Mother’s Day products, office products, pet supplies, sanitary products, all these are selling really well right now and those who know how to sell are making bank!

Take a look at the Travel niche:

On Facebook, there’s an option you can target which is “Frequent travelers”. It is as it sounds and it shows us the people who are frequently traveling locally or worldwide. Frequent travelers were heavily targeted by travel companies like Booking, Agoda, and others, who spent millions each month to sell them stuff.

Now they’ve cut down their advertising costs and probably spend only a fraction of it just for them to keep them in mind when the travel ban is lifted. Now if you’re creative, you can maybe think of a product the frequent travelers who sit right now at home will need.

The first thing that comes into my mind is a utility product for their home office work – It can be something as simple as a small office lamp or even an office chair that offers outstanding comfort.

What about frequent travelers with small children? You can try and target frequent travelers who are parents to small children and try to sell them a cool game for the whole family 🙂

Here’s the targeting example for Frequent travelers with small children living in the USA:

Just an example of an interest that was HEAVILY targeted before the epidemic which isn’t targeted so much right now as we speak. Big companies have gone quiet, CPMs are super low, people are sitting home and wait for the right product to pop on their feed.

Just type “low cpm” on Facebook search and if you’re member in some dropshipping groups, you’ll see some happy people who probably make bank right now!

 

COVID-19 Is Teaching More People To Do Their Shopping Online

Online transactions are growing each year, and it’s a known fact that in the future almost everything we buy will be online. But there’s still time for it to happen and people are still going physically shopping for their stuff at Walmart, Shopping malls, etc.

But this new pandemic, which we never expected to happen, has probably pushed us a few years ahead in time when it comes to online shopping. People are afraid to go outside and they don’t want to risk being infected.

They realize stuff like grocery shopping can be easily done online and you don’t have to get out of bed for that. Why risk it? A few clicks and everything you need for the week is at your doorstep.

Need a new office chair? Well you can just read some reviews about it online, look at some pics and decide based on that. Going to IKEA just to feel it isn’t really necessary…

People will be doing much more online shopping from now on and it’s exactly the time to sell them the products they need.

 

New Niches Have Appeared

Who would’ve thought sanitizing everything and washing hands will be the next big thing? What about the fact that people now wear masks everywhere and not online in Japan or Singapore? I remember when in my country wearing a face mask was considered weird, and now it looks like a trend which will stick with us for a few years at least.

People will be looking for touch free stuff for their homes like touch free soap dispensers:

Touch free water pumps:

And of course, touch free faucets for Kitchens and bathrooms:

These products were always here but they never were in the spotlight until now.

But sanitizing products aren’t the only thing which is trending right now and will stay for us for some time. What about home office supplies? A lot of people have started to work from home and it looks like work from home can be something many companies will adapt in the near future.

We also have the toys niche and a lot of parents were looking to buy stuff to keep their kids busy. Board games, educational toys, anything to keep them occupied and not running around all day around the house.

Pro tip: Summer is almost here so look for some toys for the kids to play outside, especially if it involves water. This is something for the kids to play for hours! (We have some cool water toy products on Ecomhunt)

 

To Sum It Up:

It looks like the world is slowly going back to its usual self. Business are slowly re-opening, people are getting back to work, and hopefully this will be all over with a working vaccine so we’ll no longer have any casualties.

In the business aspect right now, there are many opportunities because the advertising costs are much lower and it will take time for the big companies to return to their usual ad spend. Use the tips in this article and start testing while the CPMs are at their lowest. Be creative, think what people need the most now, and launch your ads!

Good luck and stay safe.

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Evergreen 6-Figure Product Revealed – A Winning Product That Just Keeps On Selling

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6-figure winning product revealed posture corrector selling again
Evergreen 6-Figure Product Revealed - A Winning Product That Just Keeps On Selling

You know how we always recommend to test old winning products found on Ecomhunt? Well looks like a very old winner you probably all know about is back selling again!

Some of you probably heard about Gabriel St-Germain, he’s a famous Youtuber mostly known for his awesome educative videos and his free dropshipping courses. Back then he also released a paid course about a winning product he picked up on Ecomhunt.

The product he advertised was the posture corrector and he made over $1,000,000 in sales!! Some time after that, another person picked up the same product again and managed to make 6-figures in sales.

And surprise, surprise, a few days ago the same posture ad appeared on my Facebook feed and it looks like it’s selling REALLY well. Why now? Because everyone is sitting home on their computers and the sellers realized it’s time for a comeback!

So for this week’s article, I decided to review the ad and the store to show you how a 6-figure ad and store look. If you’re a beginner, this article is super important so you can understand how a winning ad and an optimized store should look like.

So let’s jump in and analyze this winning product!

 

find winning products to dropship

 

1. The Ad & Ad Copy

This is the ad as seen on Facebook’s feed and I’ll analyze both the ad copy and the video itself:

The ad copy – The first line shoots straight to the point and talks about fixing bad posture. Then there’s the quick explanation about the product, how it works, and some of it features. Then you have the limited “50% deal” text which everyone uses and at the end we have the store links.

In this case, I would do things a big differently:

  1. I like to show the links in the first lines before the “see more” text. I know there’s a call-to-action button below but I still prefer the link to be visible in the description too.
  2. The ad copy says “get good posture in under 2 weeks” which is going against Facebook’s new policies. Especially when it comes to medical products, you can’t go and promise stuff like that. Facebook will eventually stop this ad because of this text. Refrain from using facts like “The best in the World”, “Get results in 1 week”, etc.
  3. Same thing when we look at the button text… They wrote “Get instant posture correction”. Instead, you can write “Get a better posture”, or something similar which doesn’t sound like a medical fact.

The video ad – The first few seconds showing the guy going from slouch to normal stand and it’s quite catchy. So the first few seconds are good to stop people from scrolling to check what’s the video about.

The texts fonts are good and they use red and green colors to show the difference – Red for bad posture examples and green for good posture. They even add a little “ding” sound to it which is a nice addition. They show the product in action in many situations and explain all it features.

It’s important to show how the product works and give examples like they did it in this video: In front of a computer, at work, casual walk outside, etc.

One thing is the text at the end which again guarantees results in under 2 weeks… Again, do not guarantee anything when it comes to health and beauty products. Do this to avoid Facebook shutting down your ad or in some cases the ad account.

Also this ad looks like an exact copy of the previous ad, so if these are the same guys then it’s ok. If not, they’re stealing the original ad and I don’t recommend doing the same. Always create your own ad to avoid copyright strikes.

Since then the product gained even more likes, shares and comments.

Looks like it’s going super strong for these guys!

 

2. The Product Page

From what I see, everything looks perfect here!

They don’t waste time and show right away the sizing instructions so that people don’t have to scroll too much. If someone is looking to make a quick purchase, it’s the right decision to show sizing instructions right away.

It’s just below the opening paragraph which is written nicely and sums up what the product is about. Right after that, they write the product features and display some product photos, a drawing, without any gifs.

I like that the photos have a normal English in them with no typos like some photos people import from Aliexpress. I think that gifs are cool but sometimes they can make your product page load much slower so I personally don’t use gifs on my product page.

If you don’t know how to optimize your gif files, then use only pictures on your product page like here – When a good video ad is running, there’s no need to show gifs again on the product page 😉

At the bottom, you have Frequently asked questions and some shipping/satisfaction guarantees + budges. Everything is done by the book, not missing any important information.

They end it of course with reviews:

Reviews are super important to have on your store if you want to increase your conversion rate. And if you import reviews, make sure to use the ones with a normal English on them without any typos. Their reviews are just perfect!

Things I would change:

1. Logo – The logo is too small and it could use a little tweak in size and position. Even investing $20 on a designer here to make it look more professional.

On mobile the logo just looks bad… But people don’t care about it so much because the ad, product, and product page are great!

2. The bundle look – They probably went for the clean look but in my opinion, the buttons should be more clear. Not everyone will understand that clicking on the underlined text will add it to their cart.

I prefer using bundles that look like this:

You can clearly see these are buttons and I bet they would’ve clicked more on a bundle that looks like this. A big chance that some of their customers manually increase the amount on their product or cart page without clicking on the underlined texts. This extends the time it takes them to checkout, thus increasing the chance they will leave without buying anything.

The next step is adding the product to your cart:

And here they don’t automatically transfer their customers to the cart page, but show the cart again both on desktop and mobile. In my opinion, this is a mistake because it just prolongs the checkout process.

Our advice is to always transfer customers to the cart page after the first click to get them to buy as fast as possible. Without any holdups or doubts, you clicked on the Add to Cart button, now you are transferred to the cart page!

So once clicked, they should’ve transferred the customers here:

It’s much easier to convert an existing customer again than getting a new one, so this is why we focus on converting our customers quickly.

The Checkout Page:

Absolutely no effort was put into the checkout page…

No trust badges with the logo on top and no policy links at the bottom – The checkout page is for sure lowering their conversion rate!

It’s a five minute work to make the checkout page look perfect so it’s sad to see something like this.

Here’s an example of how the top of the checkout page should look:

Shipping Page:

I love the fact they changed it from the regular “Free Shipping” text to what we see here – A good decision to also write they can track their order in their tracking system. A lot of customers are getting a bit scared about their orders and how the tracking works, so this message will calm them.

A good tactic which I will probably use myself someday 🙂

 

Payment Page:

They accept both PayPal and credit cards so nothing really to add here. I would change the button name from “Pay now” to “Complete your order”.

Sounds better than “Pay now!”…

 

To Sum It Up:

They’re making some good sales that’s for sure but with that, they made some mistakes I believe stopped them from getting even more sales. This product was posted years ago on Ecomhunt and look how much money it made to some people.

Now what stopped you from making a better video ad and following the tips we have on our Blog and Youtube channel? Is this seller smarter than you? Is he some kind of marketing magician?

NO. He just knows that old winners can make a big comeback again and again. This time, the seller understood the need for this product because everyone are on their computers right now.

The mistakes and the points I gave in this article is something I talked about in my articles(Mistakes online store owners make [4 parts available on the blog!!]) so nothing basically stopped you from taking this product and selling it.

But it’s not the end because there’s still plenty of room and time to still crush it:

  1. Make better video ad
  2. Perfect the product page/checkout page and follow my instructions
  3. Market it the same way or try a new marketing angle
  4. Profit!

Hope you liked this week’s article and feel free to leave a comment if you have any questions. Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Get Sales Going Again – How To Revive Old or Dead Facebook Ad Campaigns

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Get sales going again. How to revive old or dead Facebook ad campaigns
Get Sales Going Again - How To Revive Old or Dead Campaigns

Almost every dropshipper out there experienced this phenomenon – You launch a new campaign and in the first 2-3 days you get actual sales and profit. But then it suddenly all turns to shit(excuse my french), and your campaign just tanks ?

From getting sales and actual profit, you’re now losing money or in best case scenario, only breaking even…

So why does it happen and what can we do about it? Is it our fault or it’s just Facebook’s algorithm going crazy? In this week’s article, I’m going to answer these questions and show you what can you possibly do to start getting sales again.

And if you have an old winner that made good sales in the past, you can revive it again by using some of the techniques in this article.

Make sure to read the whole article because there’s a little bonus at the end ?

 

find winning products to dropship

 

From Getting Good Sales On Day One To Nothing On Day Two – Why Does It Happen?

I wish I had a definite answer for you but unfortunately I don’t. When it comes to testing products with Facebook ads, the one thing probably a lot of Dropshippers desire most is having stable working campaigns.

There are plenty of reasons your campaign can do well on the first day and tank on the second:

1. You deal with actual people – Your ads are shown to real people and not some kind of money spending robots. It can be that on the first 2 days of running your ad, you were lucky enough to get a good audience that had the time to visit your store and order your product.

On the third day, it didn’t go well because the audience just wasn’t ready to order – Maybe your ad reached a mother who really liked your product and was about to order, but she didn’t have time because her kids were driving her crazy. Or maybe your ad reached a Husband who was at work at that time and his Boss was sitting on his neck, thus not allowing him 5 minutes of free time to order your product.

You have to remember we deal with real people and these are real life scenarios that happen everyday.

2. Facebook Algorithm – Yep, in some cases we can totally blame Facebook for our lack of sales. Facebook delivers our ads to relevant people and sometimes it can start well when it finds a good chunk of buyers for us. Then it can suddenly test different audiences, not so relevant ones, thus getting us to nowhere and only wasting our money. And Facebook, like all systems, isn’t bug free so we can expect it to sometimes go a bit crazy and bring us junk traffic.

3. Your ad isn’t good enough – You might think your ad is perfect but it actually isn’t… Two or Three sales on the first day isn’t a guarantee you have it all figured out. There’s a chance it was pure luck that you received these sales, but the next group of people who will see your ad won’t be that interested.

Here’s a quick example to make stuff more clear: From a group of 100 people looking at your product, there’s a chance your ad was shown first to the 3 people who just buy junk and enjoy doing it. The next 97 are good buyers but your ad just wasn’t interesting enough for them to even click on it. They didn’t feel any need or urgency, they thought it was cool but not cool enough to buy it right now.

4. Payment issues – Sometimes payment providers have issues and because of that you lose sales. Sometimes customers you reach have weird issues too with their credit cards or PayPal accounts. Stuff like these can happen and it’s important to know how to identify these issues.

And of course, the regular reasons like choosing the wrong products to sell – Even if you get some sales right from the start, it doesn’t mean it’s a winning product for sure! Other smaller issues and even some conspiracy theories I won’t mention here…

 

So What Can We Do About It?

1. Give Facebook some time to do it’s job – Facebook takes its time to learn about our audience and it’s constantly testing different audiences while our ad is running to see which one performs best. It can be that for the first few days Facebook will hit the right audience, but for the next days it changes something and your sales tank. So my first tip is to give Facebook enough time to optimize… Be prepared to lose some money but it should be performing well on the long run.

2. Change your creatives – As I told you above, there’s a chance your ad just isn’t good enough. You can have a great video ad that explains every feature of the product but the first 3 seconds, which are really important, are not catchy enough and fail to grab the attention of your target audience. So by changing the first few seconds on the beginning of your video, you can suddenly see a drastic change on the amount of clicks you get and eventually sales.

Test different video ads in one adset to see which one performs better. Test different types of ad creatives like photo ads, carousel ads, and more. People tend to test only one type of ad creatives and this is a mistake.

3. Double check your payment gateways – Do a test purchase on your store even if you already had some that gone through. It could be a country you forgot to setup in the shipping settings or just a temporary bug with PayPal/Stripe. Shopify shows you if there was an attempt to purchase something and it failed.

4. Shut it down for a week or two and try again – Like I said, Facebook sometimes has bugs and it could help if you stop your ads for a week or even two till it blows off. Then launch your ads again(from scratch) and see if that helps.

5. Change your product link – This is a strange one but it helped me restart old POD campaigns I had. By changing the link of my product to something new, I was able to restart my campaign and get sales. It’s like a refresh, a bit strange but it worked for me and for other dropshippers I know.

Example:

If this is your product link – “mystore.com/products/calmdogbed”, change it to “mystore.com/products/bestcalmingdogbed”.

6. Change your targeting – Test different audiences and see if you can hit an audience that will keep bringing you sales. Try a much bigger audience, try a small audience, change something in your targeting, do something to refresh the audience for Facebook and get your product selling again.

7. Try a different event optimization – Sometimes Purchase optimization doesn’t work as good as Add to Cart optimization. Each ad account acts differently so there’s a chance the ATC optimization will bring much better results than Purchase.

I have an ad account that for 2 years in a row was using only ATC optimization and brought me amazing sales. But since February this year, it only uses purchase optimization because I decided to try CBO campaigns optimized for purchase. So I went from Purchase to ATC and back to Purchase optimization again.

And of course don’t forget to tweak your ad copy, make your store link visible on the description and use a good call-to-action text.

 

BONUS

If you’re following our Youtube channel, and you definitely should, you would recognize this product from the winning product drill-down video Serban made. If you haven’t watched this product drill-down video, you can watch it here => https://www.youtube.com/watch?v=nXHX4DKmHK0

The original ad for this product had almost 20k Likes, almost 4.2k comments, and it’s definitely a 6-figure product that made A LOT of money to the dropshipper selling it.

You can find this product on Ecomhunt with the original Facebook ad here.

Now this product was on Ecomhunt when it only had 7k likes and that’s nothing compared to what it had by the end. And Serban told you again and again that there’s still more money to be made by selling this product.

And today I was scrolling and look what I found:

The same product advertised again on Facebook with some REALLY good engagement and views. They’re running their ads Worldwide and they started advertising this product again on March 28th. This is only 10 days ago!!

I really hope it’s one of you guys, our dear Ecomhunt users! And if not, I will say it again that this product has a lot of potential so just jump in and try to sell it.

How can you jump in and sell this product too?

My advice is to read my product drill-down article for a different product I found on Facebook that’s doing great. In this article, I basically do the same thing as Serban did in his video, maybe with a bit more detail to stuff.

And at the end, I give some tips on how you can sell it again – Use the tips there for this Calming Pet Bed product.

Good Luck!

 

To Sum It Up:

It’s not like 2-3 years ago, when you just launch ads on Facebook and get stable sales. Nowadays it’s different and requires more time, tweaks and a lot of thinking… But still, Facebook is the King when it comes to ad performance and if you follow the tips in this article, your campaigns will do much better!

Good luck and stay safe!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

How To Dropship During COVID-19?

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How To Dropship During COVID-19?
How To Dropship During COVID-19?

Hey there Ecomhunt family members!

Hope you’re doing alright during this virus outbreak! On behalf of the Ecomhunt team, I would like to wish you, your families, and your teams good health during these difficult times.

Now to get things going, I have prepared an article that will help you understand how you can still do Dropshipping during COVID-19 outbreak. There are some bad news and some good ones, but trust me here that it’s much better than worse!

You can definitely still dropship but some things will have to change and in this article, I’ll show you all the available options to successfully dropship during the Corona virus epidemic.

 

find winning products to dropship

 

1. Does E-Packet Still Work?

The answer is Yes and No.

  • Yes – ePacket still works and suppliers on Aliexpress can send the goods you ordered to your customer’s address without any issues. There could be some delays but not something too serious if you land on a good supplier.
  • No – Some suppliers don’t have the situation under control and still maintain the “business as usual” look without any warnings. This also means that the way they ship using ePacket is going to be slow and you will experience HUGE delays.

So what can we do to avoid bad suppliers and are there any other good shipping options?

  1. Aliexpress Standard Shipping – This option is quite popular and sellers report that it’s much faster now that ePacket. So if you’re manually Dropshipping straight from Aliexpress, consider testing out the Aliexpress standard shipping.
  2. Talk to your supplier – Ask him if he’s back to business as usual, what amount of orders can he handle now, how much time does processing take, etc. There’s a chance he will lie to you but in my case, the supplier for one of my winning products just told me the shipping will be delayed + the handling time. So I was pretty much prepared and adjusted the shipping/handling times so I won’t get too much heat from my customers.
  3. Work with big sellers – Big sellers with thousands or even tens of thousands of sales on a single product are much more prepared than the small ones. In order to keep business as usual, they have to adapt and look for quick solutions. So if you’re looking to dropship from Aliexpress, do it from big sellers and don’t go for the small shops.

This brings us to Oberlo!

Now that you know Dropshipping with Aliexpress still works, you can still dropship with Oberlo and easily find top sellers to dropship products from. From my experience, it’s much easier to search products on the Oberlo platform than straight on Aliexpress.

You can quickly search for relevant categories there. Play with their awesome filters to sort by sales, number of imports, and just browse for popular products that are selling right now. Quickly check reviews and of course quickly import and fulfill your orders with a few clicks.

So if you’re doing your research and looking for trusted suppliers that still handle sales without any issues, do it from Oberlo 😉

 

2. Work With An Agent

Chinese Dropshipping agents only – Not Agent Smith OK ?

One of the ways to avoid all the shipping issues is to have your own Chinese Dropshipping agent who can send your items quickly and deliver them in a timely manner.

A good agent will usually do all the hard work for you – He will source the product you’re looking for and sometimes for a cheaper price. He will quality check your products as well and when shipped, you will get a tracking code you can later send to your customer.

I had an agent once and I was pretty happy with the service. The shipping was fast and I sometimes needed the items I dropshipped to be checked so he provided me with proofs like videos and pictures.

How to find a Dropshipping agent?

Simple! I guess you’re probably a member of at least one Dropshipping groups on Facebook so just create a post that you’re looking for a Dropshipping agent and they’ll reply back with their offers and shipping times.

I believe you will also get recommendations from other good dropshippers who have no problem with sharing their agent with you. And as you can see, by using an agent you can guarantee quick shipping times – 10 business days and the product is at your customer’s doorstep 🙂

Important tip:

Don’t jump straight to the hands of the first agent that sends you a message. Ask people in the Dropshipping groups you’re in and try to get a hold of an agent who already works with some Dropshippers you know inside your group.

 

3. Work With A Dropshipping Service – Drophippo

Drophippo Dropshipping Service

Services like Drophippo and others are here to help you automate your Dropshipping process with some extra features you won’t get anywhere else!

First of all, they will source a product for you or you can choose to dropship a product that is already in their catalog. Usually if you source a new product, the base price will be lower than what you see on Aliexpress.

Then all is left is to publish the product they sourced for you to your store and start getting sales. Once sales roll in, they will automatically fulfill the orders for you and update your orders with tracking numbers once shipped.

If you have any issues, their support team is LIVE to answer and fix it. So you always have someone to talk to which isn’t the case if you manually dropship from Aliexpress…

And the shipping times are MUCH faster because they know their way around – You can get your product delivered in 10 days and even less!

Another possible way is to have your own stock in a warehouse – So if you’re selling in the USA, you buy stock and send it to a warehouse there that can fulfill your orders. This will give your customers a much faster shipping time and a peace of mind for yourselves.

This method is good if you’re already scaling so I believe most of you will find it not so relevant. But if that interests you, Drophippo have warehouses in the USA so you can buy and ship your stock there to dropship straight from there.

 

4. Work With A Dropshipping Service – Wiio

Just like other companies, Wiio will source any product you need and give you an easy way to send it to your customers. automatic fulfillment, lower prices than Aliexpress and fast shipping is how they work.

They have integrations with Shopify and other popular E-commerce platforms and they can produce custom photos and videos for the products you need. Wiio is an all-in-one Dropshipping platform and they deliver exactly as promised!

 

Important Note About Shipping Fees:

Due to the whole COVID-19 situation, you may see a rise on the regular shipping fees. This is due to a lot of the recent restriction on flights, cargo space, and more. This is something you will have to check for yourselves with the products you dropship.

My personal advice is to take the hit so don’t charge more on shipping or raise your product price. Even with less profit, acquiring a customer is a long term strategy – You will have the chance to sell more stuff to your existing customers thus making more money.

 

To Sum It Up:

It’s not easy right now to dropship the old way you were used to and you will have to adjust in order to keep your business running. The good news are that a lot of people are now all day hanging on their computers and phones, so if you present to them something they really need you can get sales running!

Good luck and stay safe!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ethically Steal Winning Products – 5 Winning Products You Can Sell Right Now With Detailed Targeting And All The Juicy Parts

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Winning Products To Sell Right Now With Targeting Suggestions And Detailed Tips
Ethically Steal Winning Products - 5 Winning Products You Can Sell Right Now With Detailed Targeting And All The Juicy Parts

One of the most popular mistakes dropshippers who use Ecomhunt do is to avoid old pages thinking the products there are “saturated”. Thinking if a product did 6 or even 7 figures in the past, it can’t sell again…

This is where you’re wrong because for other successful dropshippers, the old pages at Ecomhunt are a GOLD MINE!

How come a product that made 6 figures in the past is picked again by a famous Youtube dropshipper and he makes almost $1 million in sales? About 4-5 months after that, I personally see the same exact product in Facebook with crazy engagement and it made again at least 6 figures in sales.

Was there any special trick? Are they in anyway smarter than the rest of us? The answer is NO.

They simply know one simple fact which is a product that sold once, can sell again! And your success depends on how creative are you and how much time and effort you’re willing to invest. Creating a new ad, testing different countries, testing different ad creatives(not just videos!!), thinking of a new marketing plan, all of these are your way to take an existing product that was selling well in the past and sell it again.

In this article, I personally picked 5 products from Ecomhunt I believe can sell again. These are not randomly picked and behind each product selection there’s a good and logical reason 😉

On top of that, for each product there’s 2 detailed targeting suggestions with examples and some tips you will find very useful.

Hope you’ll like this week’s article!

find winning products to dropship

 

1. USB Powered LED Mosquito Killer Lamp

We’re officially after Winter and we’ll soon enter into the Mosquito season – This means that people are going to be looking like crazy for mosquito repellent products. It can be anything from oils/creams for the body to physical devices such as this LED mosquito killer lamp.

The mosquito season in the USA starts in around mid-April or early May which gives us plenty of time to prepare a good ad and ad strategy.

Note: This is a forecast for 2019 but it should be almost identical for 2020.

Targeting & Strategy:

The first thing that comes into my mind is to type some mosquito related interests and just go with it… But I think this is what most people will do so after a bit of thinking, I have the perfect targeting suggestions for you.

  1. Parents with small children – Every parents knows how much their kids struggle from mosquito bites so this will be our first targeting choice. When preparing the ad, address the parents and show them mosquito bites on kids and how dangerous and painful it can be. Make them open their wallet and pay you by addressing this issue!
  2. States affected the most with mosquitoes – If you’re targeting USA, search for states with most mosquitoes and if you’re targeting other countries, look for cities/regions with most mosquitoes and start with them.

Targeting parents with small children example:

You can leave all the ages as it is or choose men&women up to 40. It won’t matter too much 🙂

Targeting states affected the most with mosquitoes:

Simple, with no interests. Another option is to target cities like Atlanta where each year there’s TONS of mosquitoes and people will really need something to keep them off. You can also combine and target parents who live in Virginia.

Plenty of targeting options – Just be creative and take some time looking for the right audience for the best possible results.

For video ads, aliexpress analytics, influencers, ad engagement, and much more, the mosquito killer LED lamp can be found on Ecomhunt here.

 

2. Enchanted Rose Flower

A super popular product that can make a comeback again if marketed correctly. This product had some crazy engagement and it was advertised and sold non-stop for a whole year – Just an example of how much money can a single product make!

This rose is the perfect gift for a loved one and it can be a wonderful gift for Mother’s Day which is a bit more than a month away. To sell this rose, they used a simple 1200×1650 photo ad with some text on top. He took some of the product photos on aliexpress and combined them into this good looking photo ad and just launched his ads.

Note: 1200×1650 ratio isn’t supported anymore and it will be cropped – You can use instead a 4:5 ratio photo ad which is 1200×1500.

Targeting & Strategy:

A video ad or even a different photo ad can work really well again and make you sales this Mother’s Day! It’s important to mention Mother’s Day in your ad and use some scarcity tactics to create urgency to get some quick sales.

I would leave my product page as clean as possible and not offer any upsells – This so my customers can complete their checkout as fast as possible without checking any other products. On holidays, your conversion rate can be pretty low and with this product you have enough room to make a good profit. So don’t worry too much about your AOV and keep it clean for quick conversions.

So here’s my targeting suggestions:

  1. Married men & parents(all) – As simple as that without any special tricks. Just target married men and don’t forget to choose parents only.
  2. Married men & Anniversary in 30~60 days – Double up the pressure 😉 Not only it’s soon Mother’s Day and they need to find a gift, but it’s also their anniversary so finding a good gift is a must! Trust me, these men are prepared to spend their money on the first gift that stops them from scrolling on Facebook.

Married men & parents(all) targeting:

Married men & Anniversary in 30~60 days targeting:

Remember that there’s a lot of parents on Facebook that you will miss if you only choose to target parents(all). This is due to not enough information collected by Facebook, privacy settings, and other reasons.

So if you’re testing this or a similar product for Mother’s Day, make sure to also check and target all the married men without any additional interests.

For video ads, aliexpress analytics, influencers, ad engagement, and much more, the Enchanted Rose Flower can be found on Ecomhunt here.

 

3. Premium Car Organizer

It’s no secret that men LOVE their cars and this premium organizer can be a really cool gift! This product exploded on Facebook 2 years ago and nothing stops you from selling this or similar product again.

Targeting & Strategy:

They took the video from the aliexpress seller’s page and just added some text with no special tricks at all. This won’t work again if you just copy their ad strategy(or maybe I’m wrong?) so make sure to take your time to prepare a good looking video ad.

A photo ad is possible too but there are many features to this product and I can’t imagine a video ad will work as well as a video ad in this case. It’s not the same as with the Enchanted rose flower product above…

You can advertise it for men with new cars OR sell it as a gift for Father’s Day – Yes, Father’s Day is only in June but time goes really fast so it’s exactly the time to prepare everything! Once we’re in mid-April, you can launch your Father’s Day ads.

My targeting suggestions:

  1. Men with popular family car brands – I think this product can sit well in popular family car brands. I searched a bit in google and found out which brands I should pick.
  2. Married women & Parents(all) – Advertising this product for women to buy it as a gift for their husbands on Father’s Day.

Men with popular family car brands targeting:

Married women & Parents(all) targeting:

For video ads, aliexpress analytics, influencers, ad engagement, and much more, the Premium Car Organizer can be found on Ecomhunt here.

 

4. Kids Electric Water Spray Toy

A lot of parents right now are looking for something to keep their kids busy during this virus outbreak and this toy right here is can really help them out – You can start selling it right now and sales should increase during the summer when all water related toys are flying off the shelves!

Targeting & Strategy:

The video ad they used is showing the product in action with no text at all, only music. For this type of product, the ad presented is “okayish” but I suggest you upgrade it and add some texts, effects, and maybe new footage.

Use the whole virus situation and talk to the parents who are looking for something to occupy their children at home! Be creative, let them know this toy is going to make their life easier during these hard times 😉

My targeting suggestions:

  1. Parents with small kids – Just target men&women with kids aged 3-8.
  2. Grownups & Toy interests – Target everyone from the age of 28 or 30 till 65+ and add some toy interests. Maybe there’s a grandma who’s looking to buy a toy for her grandkid.

Parents with small kids targeting:

Grownups & Toy interests targeting:

This toy made some pretty good sales on the Christmas ad I found on Ecomhunt but I believe this wasn’t the right time for this product. Like I said, water type toys are best sellers when it isn’t too cold outside so that wasn’t the best product choice for Christmas time.

For video ads, aliexpress analytics, influencers, ad engagement, and much more, the Kids Electric Water Spray Toy can be found on Ecomhunt here.

 

5. Sushi Perfect Magic Roll Maker

This amazing tool is something sushi lovers will absolutely LOVE! They can prepare the perfect sushi rolls with ease, especially now when everyone is sitting at home so it can be really cool to prepare sushi rolls for the family and include the kids to help prepare them too 🙂

This ad too has some of the craziest engagement I’ve seen on Facebook and I’m sure more of it can be sold! Maybe there’s even a better product right now on the market, just sitting there and waiting for the right dropshipper to pop in 😉

Targeting & Strategy:

Targeting people who love sushi is the most logical choice and it’s one of the targeting options we have. To have a better chance of selling this product, I would target parents with small children who love sushi and only women at first. Women tend to love sushi more than men so targeting mothers will probably get me some quick feedback and some good engagement.

So for this to work, it can be cool to show an ad with children making a sushi roll as well and just a happy family eating sushi together. This way, you’ll give it a family vibe and it won’t be just a sushi machine but also a way to spend some quality time with the family.

The next thing that comes to my mind is to target women in a relationship – I know many couples love preparing food together and this sushi roll maker can be a real hit. Why women? Because the initiative to prepare sushi mostly comes from women 😉

So my targeting suggestions are:

  1. Married women with small children aged 3-12 and who like sushi.
  2. Women in a relationship who like sushi.

Married women with small children aged 3-12 and who like sushi targeting:

Women in a relationship who like sushi targeting:

For each audience, use a different ad copy and different video title to catch their attention and stop them from scrolling. This is one of the ways to increase your chances to get sales!

For video ads, aliexpress analytics, influencers, ad engagement, and much more, the Sushi Roll Maker can be found on Ecomhunt here.

 

To Sum It Up:

In my niche, there’s one product I sell each year again and again. It’s a seasonal product that made me at least half a million in sales with a good profit margin. How do I still make sales with this one single product? It’s simple:

Each time, I spend a lot of time preparing new creatives, new video and photo ads so when the season comes, I have fresh content to display to my audience. If I were to just run the same exact ad I ran for the first time, no chance I could keep making sales the way I get now.

The lesson in this article is to test also the “old” products and to never ignore past winners. A product that sells well in the past, can do the same today!

Hope you liked this week’s article and let me know if you have any questions 🙂

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

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