Twitter will host its first shopping live stream by Walmart on November 28, the company announced on Monday.
The 30-minute stream called “Cyber Deals Sunday” collaborates with Walmart and will be hosted by Jason Derulo.
Twitter is the latest social media platform to embrace shopping livestreams after Facebook, Pinterest, and YouTube all previously announced similar plans.
Twitter
Twitter said that the shopping features will only be available to iOS and desktop users but that Android users can watch. Twitter said the livestream is a test.
Walmart
“We are honored to have Walmart onboard as the first-ever brand to host a Live Shopping event on Twitter. Walmart is renowned for bringing customers an immersive look into their products and we are excited to bring this experience onto Twitter with them, while helping them reach their business objectives,” said Sarah Personette, chief customer officer at Twitter.
Facebook parent company Meta announced on Thursday that it is testing more ways for users and brands to control the News Feed.
“As part of this, people can now increase or reduce the amount of content they see from the friends, family, Groups and Pages,” the company said in a statement.
Testing will start in various countries and expand in the coming weeks.
In addition, the company is expanding News Feed control for businesses and testing with a limited number of advertisers in English.
“Advertisers can select three topics – News and Politics, Social Issues, and Crime & Tragedy. When an advertiser selects one or more topics, their ad will not be delivered to people recently engaging with those topics in their News Feed,” stated Meta.
The company said it plans to develop further content-based controls.
Ecomhunt Trending Product Recommendation - This Product Is Exploding On Facebook And You Must Dropship It Now!
This week’s product is coming straight from my own personal Facebook feed and it’s currently doing REALLY well on Facebook.
This product solves a problem for dog owners and it also saves them a lot of money in the process. The comments on the video ad are very positive and it seems like this one product is going to keep selling for a long time.
In this week’s article, I’m going to review everything there is around this product. From the video ad to the actual Shopify store selling it – You’ll see exactly how the original seller is selling this product.
On top of that I’m also going to provide my own targeting suggestions, a selling strategy, and other useful tips that will help you take this product and make some bank with it this Christmas.
Make sure to read the whole article because there’s a lot to learn here!
The store I’m going to review is one of the best one-product stores I have seen in a long time, so it’s really important for you to read this article to learn how the Pros are doing it.
Enjoy.
1. The Product
Meet the Puppy Pad – A reusable pee pad for puppies and old dogs. Instead of using disposable pee pads and wasting money, this product is a better solution.
It’s made from better materials and you can always wash it and use it again. Saves a lot of money for dog owners that need a peeing pad and keeps the dogs calm & happy.
You can start selling this product right now and make a good profit during Christmas, and you can still keep selling it even when Christmas is over.
This isn’t a holiday oriented product so there’s no delivery deadline, and dog owners around the world will eventually need this one product for their dogs.
The base price also isn’t that expensive and there’s enough room to make a good profit on this product. This, of course, if you market it correctly as a premium product and not just regular reusable pee pads.
If you stick to my tips and create a similar looking store like the original seller, you won’t have a problem selling this pee pad as a premium product.
So just keep reading and you’ll know exactly what needs to be done ?
By the way, I found this product using the Ecomhunt Extension which allowed me to filter my Facebook feed and show only the ads.
I strongly recommend to download and install this extension on your Chrome browser and use it to filter out regular ads or viral ones.
It also has other uses like giving important info on any Shopify store, auto-tracking products from Aliexpress, and more.
You can read all about Ecomhunt Extension in this article.
2. The Video Ad
The ad is really well made and has everything I’m looking for in a good video ad that brings conversions. The first 3-4 seconds of the video are interesting enough to stop people from scrolling their feeds.
It’s important to have a good stop scroller in your video ad to catch the attention of your target audience and get them to watch the video and eventually click on your store link.
The description text is readable and explains everything there is to know about this product, there’s a few genuine looking product reviews, and a call-to-action text + the deal they’re currently running at the end of the video.
The only thing I didn’t like is the lack of dogs in this video…
It’s not a big issue but I expected to see at least one more shot of a dog using the pee pad. It could be great if they had a shot of a dog actually peeing on it.
Other than that, it’s perfect!
The ad copy:
I prefer keeping my ad copy shorter than what we see here and with less emojis. This looks like an “old” style ad copy where advertisers used to put a relevant emoji for each feature the product has.
This isn’t terrible but I think a short description could be better in this case. It also gives us the room to put our store link in the first 3 sentences and make it visible for everyone.
In this ad copy, the store link is buried at the bottom and you have to click on See More to see it. There’s a Shop Now button at the bottom of the video, but I still prefer having a clickable link everyone can see in my description as well.
Ad library:
Always check the ad library! There’s a lot to learn from the ads the business is currently running.
As you can see, they have more than one video running to their audience and they utilize photos for their retargeting ads and maybe also for their cold audience.
Review type ads, different descriptions and ad copies, they’re doing a great job! This is also an indication that the product isn’t dying.
The ads were launched recently and looks like they’re still going strong!
3. The Product Page
I reviewed plenty of stores over the year and this is probably the best product page I have seen so far! It’s magnificent and I really couldn’t find any flaws…
Everything from the product description to the reviews are just perfect:
The logo – Great combination of colors and a clean look.
Product photos – HQ photos of the pads that show all the available colors including a variation with a cute dog sitting on each of them.
Pricing – Not too cheap and not too expensive, but exactly the price you would expect this premium pee pad would cost.
Bundles – They understand that dog owners will probably need more than just one pee pad and they have great quantity discounts ready to be used.
Product description – A formidable product description which includes photos, comparison tables, videos, and cute drawings that cover everything there is about this product and gives it a super premium feeling.
Reviews – And of course great looking reviews to finish it with a bang! If a visitor is still skeptical about the product even after reading the whole description, the reviews will definitely convert him into a paying customer.
My advice:
Save this store to your favorites and even take some screenshots just in case it disappears. Do what they’re doing on the next store you open.
Important:
This isn’t your typical product page and it looks like they either used some custom coding or an app. I believe they used a Shopify app that allows store owners to build better looking product page.
Something like a ClickFunnels page just on a Shopify store. There are some apps that allow you to do that but you’ll have to test it out yourselves because I don’t know which one they used(if they actually used one).
But don’t worry because you don’t need to replicate the same exact thing. Just copy their structure, use photos/gifs to show the product features, don’t forget about reviews, and you should be good.
There’s plenty of good stores I reviewed on our blog with good regular product descriptions that do a fantastic job. Make sure to check them out ?
4. The Checkout
Nothing special about the checkout page and also no mistakes. As you can see, they do want to collect their customers phone numbers but they don’t force it on them.
Some customers really don’t like giving away their phone number, even if it’s just for the shipping company to contact them… So if you force them by making the phone number mandatory, then there’s a chance they’ll just leave your store without buying anything.
Cart page:
Their cart page is simple looking but it has everything the customer needs to know. There’s the product name, the total price, and a few more reviews to make him feel like he’s doing the right thing buying this product.
On top of that, there’s that small quantity discount notification just in case the customer forgot to add more than one item to his cart.
I really like the fact that they don’t advertise any other product except the pee pad. I know that this is a one-product store, but I saw plenty of one-product stores that shove random products to your face on checkout which is bad.
If you want to introduce a different product, then it’s better to do it after the purchase. Just make sure the products aren’t random…
I bet they have other dog niche products introduced as a one-click upsell at the checkout.
Shipping page:
Standard shipping page which shows the deal as advertised. The store offers free shipping for any amount of items ordered, and it’s reflected on their shipping page.
And instead of naming their free shipping option as “Free Shipping” as almost everyone does, they added the word “Tracked” in the middle to make their customers feel more safe about their package.
Think about it…
From a customer point of view, seeing that you get both Free Shipping and tracking is much better than just seeing Free Shipping.
This is a psychological calming effect that will make more customers proceed to the next and last step of the checkout process.
Payment page:
A standard payment page with both PayPal and Stripe(probably) active which is basically all you need on your online store.
They do have a tipping option – Now if you read my articles, you probably saw that I am really against the tipping option if you’re just a regular dropshipping store that sells regular Aliexpress products.
Why am I so against it?
Well because there’s nothing special in what you do and there’s a slight chance one of your customers will be mad that you have the audacity to ask for additional tips. And this will cause him to leave your store without buying.
Although in this case, I think the tipping option is not a bad idea and it definitely doesn’t hurt the conversion rate.
This pad is a gift from the heavens to some dog owners, and it also helps them to save money in the process, so I can see some customers leaving a tip as a real thank you for a solution to a problem they had.
They also did a great branding job so it’s not your everyday general dropshipping store selling bunch of stuff from different niches.
5. Targeting Suggestions
Well for targeting we don’t have too many options except targeting dog owners. There aren’t any interests out there that can help us target elderly/puppy only dog owners, so we’ll have to go the regular way this time.
Though there are a few interests that can increase our chances of targeting dog owners who need these pee pads more than others, and I’ll show you these as well. Hopefully they’ll work for you 🙂
Targeting suggest #1:
The first targeting suggestion is just a combination of relevant dog niche interests like “dog food” and “dog health” all layered down.
This way we ask Facebook to search for people who like ALL these interests together, which should increase our chances of actually hitting dog owners.
If we were to stack them all together, or just work with one interest like Dogs, then we would be hitting non-dog owners much frequently.
Although nowadays Facebook is smart enough to understand that we are looking for dog owners(even by using only one interest), but I still prefer using layered targeting for my tests.
Targeting suggestion #2, #3, #5:
Now in this case, I decided to look for interests that will find us dog owners who are more likely to need a pee pad. The first thing that jumped into my head is all the “dog rescue” type of interests we have on Facebook.
Some of these good people are taking the rescued dogs to their homes before they find them a forever family to stay with, so a peed pad can be a really good product for them to purchase.
More targeting options:
Same as the explanation above, they are more likely to need our product. The people who rescue dogs deal with elderly dogs and puppies, so this one product is sure needed.
Last targeting option:
Animal rescue is also a good option, although it can also have non-dog owners. Still it’s a good interest to try when you test this product.
Note:
You can also stack these interests together and test them out all in one interest. These interests are not as general as interests like Dogs, Puppies, etc, so they should have plenty of dog owners in them.
Important:
As you can see, I chose to target only 35+ women – This is due to my experience selling in the dog & cat niche before. Women 35+ were my best customers and the most engaged on my ads.
Testing new products by targeting 35+ women only was how I did stuff… You don’t have to stick to the same testing strategy, so feel free to test men and younger women as well.
6. Selling Strategy
I probably said it many times already in this article that I consider the store selling this product to be perfect. But there’s still a few things I would do a bit differently.
The first one are the color options:
I really don’t think there’s a need to offer 5 different color options for this product. The top 3 most purchased color options is enough for a product like this one.
Make it easier for your customers to choose and you should see faster conversions.
The second thing I would do differently is offer only 1-2 size options
This pee pad comes in 3 sizes: 40×60, 70×80, and 80×90 all in centimeters. I don’t know about you, but I don’t any different between the 70×80 and the 80×90 size.
For me it’s literally the same so I would just keep the 80×90 one and remove the 70×80 option.
There’s also a chance I would offer only the 80×90 size and remove all the rest. Why? Because I think the 40×60 option is just too small, even if it’s for puppies.
My mother happens to own a really small elderly dog that needs pee pads. The pee pads she uses are pretty big and if she were to purchase the puppy pad, she would never go for the small one.
I don’t see how choosing the smallest option is logical here… If a dog is going to pee on the floor, it’s better to have a large puppy pad for it to not miss and pee on the floor instead.
Pricing:
The 40×60 option on Aliexpress costs about $6 while the 80×90 one costs $14. It’s a pretty big difference in price and if you decide to sell only the large one, $29.99 + Free Shipping won’t leave you too much room for profit.
The original seller is selling the 40×60 option for $29.99 and the large option for $39.99. I think you can offer the large option on your store for $34.99 + Free Shipping and that should be a fine price.
Going into a store and seeing a single pee pad selling for $39.99 can scare some of the customers, but a price tag of $34.99 instead isn’t that scary and should work just fine 🙂
Pro tip:
In my opinion, the prices we see on Aliexpress are a bit exaggerated. The price tag of $5 for the small one is fine, but $14 for the largest option just doesn’t seem right.
I suggest sourcing this product using companies such as CJ, Drophippo, Yakkyofy, which most likely will get you a better price. And you’ll also have faster and better shipping options which guarantee happy customers.
If you can get the large option for something like $8 to $10, then you can sell it on your store for $29.99. You’ll lose a bit on the shipping, but with this price tag your conversion rate will be much higher!
Important:
Please don’t use the same Brand name as this store is using. I have no idea if this is a real brand(I guess it isn’t…), but it’s better not to use PuppyPad anywhere in your store.
Name it DoggyPad or whatever, just don’t use Puppypad.
To Sum It Up
Who would’ve believed that a simple reusable peeing pad for dogs can make so much noise on Facebook. And that it would sell for a minimum of $29.99…
This is what a good video ad + a great branded looking store can do for you. Taking a simple peeing pad and making it look like the invention of the century!
Now it’s your time to do the same thing and sell this one even better than the original owner. Use what you learned in this article and implement everything I said to make some bank this Christmas.
If you have questions, feel free to ask me in the comments.
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
TikTok may reach 1.5 billion monthly users within the next year, according to data from App Annie’s 2022 Mobile Forecast report.
This number is higher than Instagram, with a billion active users. App Annie had predicted that TikTok would reach over a billion users in 2021, which occurred.
TikTok’s growth rate is faster than any other social media platform in history, said the report, adding that if India had not banned TikTok in 2020, it could be assumed that there would be around 500 million users in the country.
Instagram added Reels, and Youtube added Shorts to compete with TikTok, but they have not slowed the platform’s growth. Instead, TikTok can do better because of its superior algorithm, which keeps users glued to a stream of videos.
According to the App Annie article, there is a massive opportunity for brands to advertise on TikTok. The article predicts that the social media giant could have over 2 billion active users by 2023.
Consumers want brands to be sending them text messages. According to Yotpo research that found that 72% of all UK consumers signed up for SMS messages to at least one brand.
SMS messaging has a 40% click-through rate. So it can help boost your email marketing, wrote Talia Shani, the Director of Marketing at Yotpo, in an article on the Internet Retailing website.
Shani says that you can use email to offer products and follow up with text messages about sales, delivery status, and other updates.
She said that “nearly half of UK shoppers say that they would sign up for SMS in addition to email if it meant they’d know immediately about promotions, offers, and updates.”
In addition, there is no need to worry about spam since SMS is opt-in, and there is an option to opt-out.
Shani also points out that with customer acquisition costs increasing because of the Apple iOS privacy updates and the limits of targeted ads, it is more important to shift to get the most out of customers you already have.
Another benefit of SMS is that, on average, 67% of customers abandon their carts on e-commerce websites, and SMS can provide that extra connection to make the transaction occur.
The Ecom King Youtube channel product research video, Aug. 11, 2021.
Mohammed Kamil Sattar (The Ecom King) says in a new Youtube video that dropshipping is not so competitive now and compares it to how it was back in 2019.
“This is a very good thing for those that take advantage of this current opportunity,” he says.
Sattar explains that dropshipping is part of the “make money online” niche and it includes cryptocurrency, Amazon FBA, affiliate marketing, and social media marketing. Dropshipping is currently the least popular based on Google Trends, he continued.
Cryptocurrency is currently the most popular trend and most people chase the hottest thing, said Sattar.
Further, the problems with Facebook ads which are mainly due to the Apple iOS privacy changes have greatly damaged tracking Apple devices, causing some to give up on dropshipping.
4 Things You Can Do To Upgrade Your Dropshipping Store
Here are 4 things you can do to upgrade your dropshipping store.
From building a lasting relationship with your customers to taking your store to the next level with branding, this article is a must read for any dropshipper.
These tips will greatly help you in your dropshipping journey so make sure to read it all.
Enjoy.
1. Build A Solid Relationship With Your Customers Using Email Marketing
If you want to be a dropshipping shark and sell big time, then it’s an absolute MUST to build a solid relationship with your customers.
Having a social media presence is one of the ways to do that, but it’s a bit too general as you address all of your FB/IG/ETC fans at the same time.
You also cannot reach your whole fanbase on social media which means your announcements/promotions won’t reach some of your customers.
Social media presence is good but it’s only a start – If you really want to build a relationship with your customers then email marketing is probably your best choice.
By using email marketing for your business, you can send custom emails and give your customers a feeling as if you’re talking directly to them.
A personal approach can do wonders especially if you’re trying to sell something. Show your customers that you care about them and this might land you a few extra sales.
The second thing and probably the most important one is email marketing automation – Sending the right emails at the right time can be sometimes the difference between a losing store and a successful one.
Checkout recovery emails, Thank you emails, Weekly newsletter emails, Welcome emails, etc, are your best way to get more sales and build a relationship with your customers.
It also translates to free money because you already have an email list and you can reach the same audience without spending a dime.
I wrote an entire article on how to increase your online store sales using email marketing, so make sure to check it out to learn about it.
Note:
This will require you to install a simple Shopify app that will automate the whole process for you. It’s much easier than using the big email marketing platforms such as Mailchimp or Klaviyo. Perfect for newbies 🙂
2. Upgrade Your Product Inventory With Print-on-Demand Products
Whether it’s a general dropshipping store, a one product store or a niche store, you can always find a way to upgrade it with POD(Print-on-Demand) products.
If you have a product that sells well and you’re getting steady traffic to your store, having POD products will be a great help to potentially increase your AOV(Average Order Value).
Most POD companies have a large variety of products you can offer to your customers, so all you have to do is find the right design that is related to the product you’re selling or your niche.
Once you have a POD product which you think can go well with what you’re currently selling, just offer it up as a bundle or try to upsell it once your customer completes their purchase.
Another way to use the POD products to your advantage is to offer them up to your customers on a weekly basis using email marketing.
Let’s say you’re selling a cat niche product which is doing great and you already have plenty of happy customers. You already know they will likely buy a cat product so why not offer them up an additional product?
Instead of going through the process of finding a good product to sell from Aliexpress, you can simply create a POD product in a matter of minutes and offer it up in your weekly newsletter.
Something simple as a funny cat mug can easily net you hundreds of dollars with a few emails sent over the weekend. Once you’re done with the mug, you can think of a different product and offer it the next week and so on.
How to get started with POD products on Shopify?
POD products are super easy to make, there’s no stock limit, and the logistics behind the scene are almost always flawless so you can be sure your product will arrive in time and in good condition.
The only thing remains is the POD company you’re going to use, what products to choose, and what to do with them to potentially increase your online store sales.
What POD company should you work with?
You should choose the POD company that suits your business the best. It can be a pricing issue or maybe a specific POD product you’re looking for… It really depends on what you want.
I’ve worked with a big amount of POD companies and most of the times the quality and everything else was just fine. Just make sure to choose a company with good reviews, and everything else should be good.
Once you have the POD app installed on your store, you’ll have an editor you can use and a Get Started guide if you’re stuck. Once you upload the product and it goes LIVE on your store, everything else is automatic.
The order capture, the payment, the printing process, and the shipping is all done automatically for you. All you have to do is think on the next product you want to sell and collect your profits 😉
Note:
The shipping times are usually faster than the regular dropshipping times, so your customers are going to be pretty happy receiving their products in a timely manner.
There are also occasions like holidays where you have to stop selling a products because you’re not going to make it in time, so offering a POD product which will still arrive in time can keep making you money.
3. Refresh Your Online Store’s Design
If you’ve been reading my weekly articles, then you probably know that I’m not a big fan of investing too much money on design.
The reason is that when you’re just beginning to dropship, there’s no real need to spend hundreds of dollars on design when there are really good free templates available out there.
Stuff like premium themes, custom banners, and a professional logo design shouldn’t be your main focus when you’re just starting out and don’t even have any sales.
BUT if you’re getting steady traffic and sales, then investing more on design can make your store look more professional, branded, and eventually increase your overall sales.
What should I change in my store design?
You can start by purchasing a premium theme – Paid themes usually have built-in features that can really upgrade your design and even increase your conversion rate.
Stuff like having an Instagram feed displayed on your store or having a custom cart page can really upgrade your store’s look and also increase your conversion rate.
The next thing I would change is the banners – Banners are a great way to promote your store’s discounts or certain collections, so having a well designed banner can bring you extra sales by directing your customers to the right place.
And in the end, I would refresh a bit the logo if you still haven’t and focus on giving it a more professional look. We want our customers to feel they’re shopping from a real business that delivers the goods.
4. Branding
When I say “branding”, I bet the first thing that pops in your head are all those big brand names like H&M, GymShark, etc. But in reality, it’s much easier than you actually think…
Branding doesn’t have to be something huge like getting a warehouse space, ordering stock, and getting workers. When you’re just starting out, it can be simply done by stamping your logo on the products you’re Dropshipping.
There are companies out there that can source any product you like from Aliexpress(usually for a cheaper price), and ship it for you to your customers.
Companies such as Drophippo, Yakkyofy, CJ, and others can do it for you and the whole process becomes almost automatic. You just get orders and these companies take care of the rest.
There’s usually no minimum orders and it’s basically the same as dropshipping from Aliexpress but just faster. The difference is the additional services these companies provide.
Stuff like having your own logo on the product you sell, or having a custom Thank You message card with each order, etc.
These small changes to how the product is delivered is the beginning of any dropshipping branding journey. As small as it is, it will still give your customers a feeling that they’re shopping from a real brand and not just some knockoff.
This change can help you retain your customers for longer periods of times and get much more from then in the long run. And who knows, maybe it will go really well and you’ll advance to the next serious branding stage.
To Sum It Up
Dropshipping can be a great side hustle but this doesn’t mean it will work for you if you do half the job. Take it seriously, learn how things work, and always look for ways to upgrade your store and provide a better experience for your customers.
Trust me, once you have all that in check, your dropshipping business will flourish.
If you have questions, feel free to ask me in the comments.
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
Facebook announced in a statement on Tuesday that it is going to remove ad-targeting options that they see as “sensitive” such as subjects related to race, health, religion, politics, and sexual orientation.
“Even after we update our targeting options, people may still see ad content they aren’t interested in, which is why we are also working to expand the control that allows people to choose to see fewer ads about certain types of content,” said Graham Mudd, the Facebook VP of Product Marketing, Ads.
Now, people can choose to see fewer ads related to politics, parenting, alcohol, and pets. He also said that early next year people will be able to control ad content such as gambling, weight loss, and others.
Mudd lamented that these changes are going to hurt some businesses and organizations.
CEO and founder of Ecomhunt Mordechai Arba responded to news that some advertisers have stopped targeting Apple devices because of the doubt over campaign results by saying that this is not a good solution since iPhone users tend to buy more than Android owners.
Ecomhunt reported on Sunday that some advertisers have stopped targeting Apple devices to avoid doubt over campaign results, thus resulting in an increased cost to advertise to Android users.
However, Arba comments that “Apple and Android users have different mindsets” and it is necessary to understand them when running advertising campaigns.
“iPhone users are bigger spenders than Android consumers and are used to spending more money,” he said, adding that quality and branding are important to them.
On the other hand, continued Arba, “Android users want value and to be in control and tend not to pay too much on products.”
According to data, iPhone users spend more on apps than their Android counterparts. For example, in 2020, Apple App Store generated over 87% more revenue than Google Play Store.