Facebook ad spend is growing despite Apple’s iOS privacy changes.
Facebook ads accuracy has diminished because most Apple users have opted out of being tracked by advertisers, yet Insider Intelligence/eMarketer projected in a report on Friday that US advertisers will spend $50.3 billion on ads in 2021, over a 32% jump from last year.
Facebook ad growth is expected to slow to 15.5% next year, according to the report.
The reason behind the projection for continued Facebook ad growth is primarily due to rising ad prices as many advertisers continue to use the social media giant.
Interestingly, some advertisers have stopped targeting Apple devices to avoid doubt over campaign results, thus resulting in an increased cost to advertise to Android users.