Trust in social media declines in 2022

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Trust in social media platforms is declining this year, according to an Insider Intelligence/eMarketer reporter. Instagram is leading the list in declining social media platforms with a 5.9%...

In-game advertising is strong this year.

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Sony has bought Savage Games, a European mobile game developer, increasing its presence beyond gaming consoles to mobile devices. This year, there has been an explosion of interest...

The Most Popular UK E-Commerce Payment Methods

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As the UK's cost of living problem feeds worries that retailers are passing fees onto customers by raising prices, card fees will continue to be a hot...

Shopify Ranks the Top 10 Social Media Platforms for E-commerce

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The internet purchasing experience has evolved. Customers no longer find a product and then go to a retailer's website to buy it. Social media is helping to...

Congested Ports Threaten Fall, holiday shipments

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Although shipping costs are declining, delays still occur due to labor shortages at important European ports, which disrupts global supply chains, The Wall Street Journal reported. When commodities...

Shopify for Wine Now Live in US Market

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Shopify is now the all-in-one commerce platform for winemakers and retailers to help you sell your wine. The wine industry is embracing new technical sales channels, such as...

How do Users from Around the World Shop on TikTok?

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A TikTok Commerce study provides crucial data and insights for understanding the TikTok ecosystem, allowing marketers to zero in on chances to cultivate communities that will form...

CROSSPOSTING AND INSIGHTS ARE TWO NEW FEATURES ADDED TO INSTAGRAM REELS.

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Three new tools, including the ability to crosspost to Facebook, are being introduced by Instagram for users who create Reels videos. Adam Mosseri, Head of Instagram, announced the...

Influencer Marketing is Booming

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American social media marketers are likelier to commission creators to produce how-to videos, user reviews, and unboxings so their audiences can learn and grow alongside their favorite...

TikTok Ad Revenue to Top $11 Billion by 2024

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Since YouTube, Meta, and other platforms attempt to mimic TikTok's viral format, it is impossible to ignore the app's influence on advertising. However, recent reports indicate that TikTok...