Where do US Consumers Start Their Search When Shopping Online?

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When it comes to online shopping, 61% of US consumers start with Amazon, nearly half with a search engine like Google, and 32% with Walmart.com, according to...

The Top 10 Retail Sales Countries

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With 45.3% of all retail sales in China occurring online this year, the country is the global leader in retail e-commerce. According to Insider Intelligence/eMarketer, with a 35.9% market...

YouTube Continues to Draw New Advertisers

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The share of US companies investing in digital video advertising that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022,...

Customers most frequently use YouTube to find and buy products

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The most reliable social commerce platform in the US is YouTube. Nearly two-thirds of US consumers consider YouTube to be somewhat or very trustworthy for finding and...

Shopify’s Google Sales Channel to be Run by Google

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Google will own and operate the Google sales channel, rather than Shopify, beginning September 2, announced Shopify in an email on Wednesday. You will be migrated to the...

Shopify is Changing Customized Order SMS Notifications

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Shopify announced in an email to merchants on Tuesday that it is working to reduce the number of notifications sent to customers by your brand. These updates will assist...

Amazon now offers same-day delivery for some retailers

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Amazon Prime members can now order from top brands and have their purchases delivered the same day.  Amazon announced on Monday that Prime members in Atlanta, Chicago, Dallas, Las Vegas,...

Facebook and Instagram to Stop Paying for News, Shift to Creator Content

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Meta's Facebook and Instagram will be relying primarily on AI-creator content, and Facebook will stop paying publishers for news content. According to sources speaking to Axios, Meta began...

Personalization is Critical for Email Marketing in 2022

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Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer. In the US,...

Most Americans have never heard of or are Pessimistic Toward the Metaverse

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Only 25% of Americans aged 13 to 34 are enthusiastic about the metaverse. According to a report by Insider Intelligence/eMarketer, there are far more people who either have...