Survey Shows Reasons Why Consumers Switch Brands

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Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year. According to...

Digital Consumers are Increasingly Buying Directly from Brands

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It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...

NFTs, Cryptocurrency Trending Down

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According to Google Trends, the search term NFT (non-fungible tokens) and the topic of Cryptocurrency are trending downward. NFT's hit a high in January this year and since...

Meta invests in Take App to help sell via WhatsApp

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Meta, which owns Facebook, Instagram, and WhatsApp, recently invested in Take App, a Singaporean startup founded by Youmin Kim, a former Facebook engineer, that facilitates online orders...

Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...

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Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages. According to an article in the Search Engine Journal, Google...

10 Free Keyword Tools

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Photo by NisonCo PR and SEO on Unsplash

For the First Time, TikTok to Top YouTube in User Time Per Day

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TikTok is predicted to pass YouTube in time spent on their app in the US per day, according to a report by Insider Intelligence/eMarketer. TikTok will reach 45.8...

Shopify Updates Include Drag-and-Drop Checkout Editor

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With Shopify's new checkout editor, you can easily customize the design of your checkout and integrate with Shop Pay to ensure a consistent brand and consumer experience. This...

Mobile Gamers Spending Big

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US mobile gamers will spend $18.83 billion on virtual goods this year and less than $1 billion on subscriptions, according to data from Insider Intelligence/eMarketer. Therefore mobile gamers...

Using Pre-Orders on Shopify

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Shopify allows merchants to sell using pre-orders where the customer pays now, a deposit, or later, or a product in the future. According to an article published by...