Survey Shows Reasons Why Consumers Switch Brands
Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year.
According to...
Digital Consumers are Increasingly Buying Directly from Brands
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...
NFTs, Cryptocurrency Trending Down
According to Google Trends, the search term NFT (non-fungible tokens) and the topic of Cryptocurrency are trending downward.
NFT's hit a high in January this year and since...
Meta invests in Take App to help sell via WhatsApp
Meta, which owns Facebook, Instagram, and WhatsApp, recently invested in Take App, a Singaporean startup founded by Youmin Kim, a former Facebook engineer, that facilitates online orders...
Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...
Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages.
According to an article in the Search Engine Journal, Google...
For the First Time, TikTok to Top YouTube in User Time Per Day
TikTok is predicted to pass YouTube in time spent on their app in the US per day, according to a report by Insider Intelligence/eMarketer.
TikTok will reach 45.8...
Shopify Updates Include Drag-and-Drop Checkout Editor
With Shopify's new checkout editor, you can easily customize the design of your checkout and integrate with Shop Pay to ensure a consistent brand and consumer experience.
This...
Mobile Gamers Spending Big
US mobile gamers will spend $18.83 billion on virtual goods this year and less than $1 billion on subscriptions, according to data from Insider Intelligence/eMarketer.
Therefore mobile gamers...
Using Pre-Orders on Shopify
Shopify allows merchants to sell using pre-orders where the customer pays now, a deposit, or later, or a product in the future.
According to an article published by...