The retail behemoth replaced a more congested design with one that features bubbly blocks that show different departments and offers throughout the store.
The Verge reports that the new website is much cleaner than Amazon’s website and app.
When you scroll down the homepage, you will find even more purchasing categories, as well as items tailored to upcoming holidays, upcoming events, or the current season. In the meanwhile, searching for a product returns many rows of products that match your search, which you can scroll through horizontally.
Walmart has long sought to compete with Amazon, and its new homepage is just the latest effort to get an advantage over the e-commerce giant.
In 2020, it launched its own $12.95 per month Walmart Plus subscription, which includes Amazon Prime-like features such as free shipping.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon