Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...

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Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages. According to an article in the Search Engine Journal, Google...

Survey Shows Reasons Why Consumers Switch Brands

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Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year. According to...

Digital Consumers are Increasingly Buying Directly from Brands

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It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...

For the First Time, TikTok to Top YouTube in User Time Per Day

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TikTok is predicted to pass YouTube in time spent on their app in the US per day, according to a report by Insider Intelligence/eMarketer. TikTok will reach 45.8...

Shopify Offers 4 Buy Now, Pay Later Shop Pay Installments

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Shop Pay allows customers to pay in 4 interest-free payments while the store gets all the money upfront. Shopify says that allowing the function can increase average order...

Twitter Adds Product Drops Feature for Brands

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Twitter announced a new feature called Product Drops that allows merchants to notify their followers to get updated on new product releases. The new shopping feature updates shoppers...

Mobile Gamers Spending Big

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US mobile gamers will spend $18.83 billion on virtual goods this year and less than $1 billion on subscriptions, according to data from Insider Intelligence/eMarketer. Therefore mobile gamers...

10 Free Keyword Tools

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Photo by NisonCo PR and SEO on Unsplash

African E-Commerce Continues to Grow

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The pan-African e-commerce company Jumia continued its consistent growth with double-digit growth in orders for the first quarter of 2022 compared to the previous year. Revenue reached $47.6...

TikTok Increasingly being Used as a Search Engine

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There is a trend of web users utilizing TikTok as a search engine. According to an article in the Search Engine Journal on Friday, some people prefer searching...