Google Recommends Not Using Too Many Keywords On Website but then Says to Ignore...
Google's Digital Marketing Training Course recommends using a maximum of 2% of your important keywords on web pages.
According to an article in the Search Engine Journal, Google...
Survey Shows Reasons Why Consumers Switch Brands
Consumers are looking for better deals more than anything else, according to a new worldwide survey showing reasons consumers worldwide switched brands in the past year.
According to...
Digital Consumers are Increasingly Buying Directly from Brands
It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...
For the First Time, TikTok to Top YouTube in User Time Per Day
TikTok is predicted to pass YouTube in time spent on their app in the US per day, according to a report by Insider Intelligence/eMarketer.
TikTok will reach 45.8...
Shopify Offers 4 Buy Now, Pay Later Shop Pay Installments
Shop Pay allows customers to pay in 4 interest-free payments while the store gets all the money upfront.
Shopify says that allowing the function can increase average order...
Twitter Adds Product Drops Feature for Brands
Twitter announced a new feature called Product Drops that allows merchants to notify their followers to get updated on new product releases.
The new shopping feature updates shoppers...
Mobile Gamers Spending Big
US mobile gamers will spend $18.83 billion on virtual goods this year and less than $1 billion on subscriptions, according to data from Insider Intelligence/eMarketer.
Therefore mobile gamers...
African E-Commerce Continues to Grow
The pan-African e-commerce company Jumia continued its consistent growth with double-digit growth in orders for the first quarter of 2022 compared to the previous year.
Revenue reached $47.6...
TikTok Increasingly being Used as a Search Engine
There is a trend of web users utilizing TikTok as a search engine.
According to an article in the Search Engine Journal on Friday, some people prefer searching...