Ecomhunt CEO says Apple customers buy more

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CEO and founder of Ecomhunt Mordechai Arba responded to news that some advertisers have stopped targeting Apple devices because of the doubt over campaign results by saying...

Email marketing to take a hit from iOS 15 update

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Apple's iOS 15 update is going to greatly damage email marketing by allowing users to avoid being tracked by email. “When it comes to email marketing, this move...

Facebook testing new ways to control News Feed

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Facebook parent company Meta announced on Thursday that it is testing more ways for users and brands to control the News Feed. "As part of this, people can...

Facebook ad spend keeps growing, mainly among Android users

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Facebook ad spend is growing despite Apple's iOS privacy changes. Facebook ads accuracy has diminished because most Apple users have opted out of being tracked by advertisers, yet...

Online Fashion Resale Market is Growing

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Various companies, including Another Tomorrow, Cuyana, Moda Operandi, Target, and Urban Outfitters, have launched online resale programs such as Trove Recommerce and luxury bag and accessories reseller...

TikTok new features allow creators to accept payments and gifts

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TikTok announced on Wednesday that it is allowing creators to make money from their content. The new feature is going to allow users to accept payments and gifts...

Bankman-Fried says FTX US is Solvent Despite $415m in Hacked Crypto

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In a filing to creditors on Tuesday, bankrupt cryptocurrency exchange FTX stated that around $415 million in cryptocurrencies had been taken in cyberattacks. According to Reuters, In a...

10 Tips for SMS Marketing

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SMS marketing is an underutilized way to reach your customers. Here are 10 text marketing tips from an article in allBusiness. 5 texting tips to do 1. Identify yourself...

Judge rules advertisers can sue Facebook over ad rates

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A judge in the United States ruled on Tuesday that a class action lawsuit by advertisers accusing Meta's Facebook and Instagram of deception can go forward. US District...

Email marketing is still crucial for 2022

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Despite the growth of mobile messaging apps and social media platforms, email still is an essential tool to communicate with customers and potential customers. According to an article...