Various companies, including Another Tomorrow, Cuyana, Moda Operandi, Target, and Urban Outfitters, have launched online resale programs such as Trove Recommerce and luxury bag and accessories reseller Rebag.
According to a report by Business Insider, on April 22, lululemon athletic is expanding its Like New trade-in program nationwide.
According to Insider Intelligence/eMarketer, Reselling is gaining steam with sales growth this year – compared to last – up 46.6% and is projected to reach $15.50 billion.
Digital fashion resale sales are projected to reach $19.95 billion in 2023 and 25.03 billion in 2024.
According to a 2021 MaCher survey, 49.6% of millennials, 38.4% of Gen Z, and 36.7% of Gen X shoppers consider sustainability when shopping for beauty, clothes, and travel.
Companies that thrive in reselling can demonstrate to consumers that their products are of high quality.