Apart from selling Christmas themed products, November is also the best time to start selling Winter themed products. These Winter products don’t need any Christmas delivery guarantees and you can keep selling them long after Christmas is over.

So for this week’s article, I have found an amazing product on Ecomhunt with almost unlimited selling potential and decided to share it with you. I will review everything about this product starting from the video ad to the store selling it. You will also receive a few targeting suggestions which I think will work the best for this product and a full selling strategy to get the most out of your traffic!

This article is going to be really detailed with a lot of examples which is perfect for both beginners and advanced dropshippers. Hope you like it ?

1. The Product

Today’s winning Winter product is this awesome snow windshield cover which solves a problem a lot of car owners have each Winter. The problem is the ice and snow that gets stuck on the windshield during the night and the car owners have to remove it every morning before going to work.

Fortunately for me, I come from a pretty hot region so our Winters are mostly just rain but I know about this problem from my friends and family who live in cold countries and have to deal with it every Winter. This is a real issue for a lot of car owners worldwide and this product provides a quick and cheap solution.

What I like the most about this product:

1. It’s a problem solving product – As I already said, this product solves a problem a lot of people have and this kind of products are the best to sell. It’s not some cool lifestyle product, it’s a must have product which saves a lot of hassle for car owners. If you ever find yourself in a dilemma thinking what product to test next, then always go for the problem solving one.

2. It’s One Size – This product has a universal design to fit almost any regular car out there AND there’s only one size to choose from. Your customers won’t need to worry about sizes and measuring, which ensures a much faster checkout process. The less time your customer spends thinking about styles, sizes, etc, the faster he will get to the checkout page to complete his purchase.

3. It’s a Winter product – There won’t be any delivery guarantees to worry about and you can keep selling this product as long as it snows. This means you have at least till March or even April to sell this product.

4. It has a global need – This product can be sold anywhere where it snows and it doesn’t need too much explaining to do. You can start by targeting USA and Canada which is the obvious choice and the first one probably for many dropshippers, but if you feel like targeting Germany or Sweden, then you start with them first.

Important: When targeting countries where English isn’t the main language, you can choose English(All) in the targeting options to get your ad shown only to those who understand it. This way you can still run ads without the need to translating your product page and parts of your store.

5. It’s pretty cheap – It costs about $7 including shipping which gives us a pretty big profit margin to work with. I’ve seen windshield snow covers sell for $30 and even $40 in big numbers so selling this one for $30 won’t be a problem and we’ll have a $20+ profit margin to work with.

2. The Ad

The video is not the best and it has some major flaws:

1. It isn’t the same product – Some parts of this video show a totally different cover with side mirror covers and extra elastics to secure it on the vehicle. The product on Aliexpress has only magnets and no side mirror covers so showing something different isn’t how it should be done.

This could’ve been avoided simply by asking for a video from the seller or by looking at other sellers who sell the same product and using their videos instead.

2. The beginning of the video isn’t catchy enough – The ad begins with the woman installing this windshield cover instead of removing it right away and showing what this product does. Our role as dropshippers is to catch the attention of our targeted audience in order for them to click on our ad.

Make sure the first seconds of your video are catchy enough for your target audience to stop and watch the rest of your video and eventually click on your link. In this case, showing the woman removing the cover and the snow with it should work much better than showing her simply installing the cover.

3. No call-to-action at the end of the video – It shouldn’t take more than 5 minutes to add a simple call-to-action text at the end of your video ad. It doesn’t have to be a fancy text filled with special effects… A simple “Click Shop Now to get yours” text is better than not having anything at all.

4. Not the best description text – A simple text like “Stop wasting time on removing snow and ice from your windshield – Get our Premium snow cover today!” is much better than what they did.

If you want to start with a question, you can do something like this “Aren’t you tired of removing snow from your car’s windshield every morning? Then our windshield snow cover is the solution you were looking for!”

Their text is like a question from the user manual which makes the product seem boring. You need your target audience to feel excited about the product which is finally there to solve all their problems(no matter how simple it is).

5. Price in the title – I think they put it in the title because $15 is pretty cheap so they thought it will get them more clicks. There’s some logic behind this move but I personally never write the price anywhere in the description or in the video ad.

Don’t confuse your target audience by showing them the price and let them enjoy your video first. Once they click on your link and visit your store, that’s when they’ll decide if the price is right.

I give this video ad a score of 5/10 – You can easily create a MUCH better video ad showing the right product and one that does a better job catching the attention of your target audience. The cheapest video ad service on Fiverr will make a better job than they did.

3. The Store

They did a much better job with the product page than with the ad so I’ll start with the good stuff first:

1. The product description – The description design is perfect! It has pictures, GIFs, guarantees, shipping, and trust badges. The text on the other hand isn’t the best(in some places) and some of the photos/GIFs show not the same product found on Aliexpress(same case with the video ad). But overall it’s good and you can copy the same structure and use it for your own products.

2. The title – I always said to be creative with your titles and give the products you sell a cool name. In this case, it’s just a snow cover so adding Premium to it is actually the best choice and some customers will perceive it as one.

The bad stuff:

1. No reviews – It’s almost 2021 and dropshippers still don’t import reviews… Reviews are the only social proof you can have on your store that tells people you are actually legit and the product you sell is real. A big percentage of online shoppers check reviews before deciding to purchase the product so importing them from Aliexpress is a must! Especially when it can be done with a few clicks.

2. The price – $15.99 for this product is too low and it will leave you with no profit margin after the ad costs and all the other commissions. They probably hope the low price combined with the bundles will make them order more than one piece. Everything about this is wrong, even the bundles and I’ll explain why when we get to the Selling Strategy.

3. The bundles – Their bundles are a scam! One cover is $16 so 2 covers should sell for $32, but when I click on the Buy 2 Get 1 FREE the price is suddenly $40.

This isn’t how it supposed to work and all it will get you are angry customers which will leave your store once they do the math.

4. The extra products – The first mistake is to offer snow covers with rope instead of sticking to the one with magnets only. It’s just going to confuse the customers because they now don’t know which one is better and they’ll have to check the photos to see how the one with the ropes looks like.

The second mistake is to offer ice scrapers which is a totally different product AND goes against the whole purpose of this snow cover. Why would you need an ice scraper when the snow cover protects your windshield from ice?

On top of that, this isn’t even an upsell but an actual variant… Here’s a meme for every customer checking out their store:

If you stumble upon a product with many styles, colors, whatever, then think if it’s worth for you to offer them all. Too many options to choose from can be overwhelming to a customer who simply wants to order your product and get on with his life.

In this case, there’s absolutely no need to offer the second snow cover which comes with ropes so all the seller had to do is to offer one snow cover and that’s it.

5. Keeping the You May Also Like section

We should first focus on making a quick sale of whatever we advertise on Facebook. This “you may also like” section is just going to make our customers stay more on our store without taking the action we aimed for which is clicking on the Add to Cart button.

It’s like 1 in a 10,000 customers who’s going to visit the snow cover product page will actually pick one of these unrelated products and proceed to checkout. Focus on getting a sale as fast as possible and later you can use email marketing or general retargeting ads and offer other products to already existing customers.

6. The logo – It’s just simple text with nothing more. When I see stores that run traffic with logos such as these, I really don’t understand why they couldn’t pay someone $20 to design something cute and get done with it. I am a great believer in saving on Shopify store designs like getting free banners and not paying for them. But when it comes to a logo design, I always make sure to have something nice for every store I run.

I wish I could check their actual performance and the conversion rate, but even without that I know they lost TONS of sales because of these mistakes.

I give the product page a score of 5/10.

If you want to learn more about creating the perfect optimized Shopify store, running ads, and everything else, then make sure to check out our newest masterclass course here.

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4. The Checkout

One of the most common mistakes is to keep the phone field mandatory – I explained it a thousand times already but some people hate giving their phone number and it’s basically the only private thing they have. Even if the phone number is going to be used only by USPS, they still prefer keeping it private to avoid spam calls.

So if you don’t have any special use for the phone numbers you collect, then just make this field optional to not lose any sales. But for some strange reason, this shop is also asking for the 2nd address like apartment number or suite which many don’t even have in the US(and other countries).

I can’t think of a reason to make this field mandatory as well and if I said earlier that they’re losing tons of sales due to a bad product page, then here it’s even worse.

This is a great example of how to take a fine product and f*ck it up completely.

5. Selling Strategy

First of all, start by increasing the selling price and go for a minimum of $24.99 or $29.99 + Free Shipping. I think this snow cover can easily sell for $29.99 + Free Shipping as I saw plenty of other covers sell for the same price. This is a problem solving product, it’s one size, and if you have a great ad + product page, people will pay the price.

Forget about all other styles and just offer the winter snow cover that costs $7 including shipping on Aliexpress. Keep it simple and offer only the snow cover with no other products as upsells or bundles.

The best option to increase your AOV(Average Order Value) is to offer quantity discounts. Start by offering at least 15% OFF or even %20 OFF for the 2nd cover as there are enough households that have two cars. Your best chance is to get enough people to buy 2 covers so you should start with a good discount!

Don’t be cheap and offer 5% or 10% discount for 2 covers. This isn’t tempting, especially when BFCM is here and all online stores out there offer crazy discounts.

Ride on the Christmas wave and make you discounts look like part of your Christmas sale, or BFCM sale. I suggest giving your store a festive look by downloading a Shopify app that puts some snow and other effects to your store. It should be a good combination to give it a more “Wintery” vibe which can help you make a few extra sales.

Think about what country to target first – USA is the default choice of many dropshippers so maybe skip it and go for Canada for less competition. If you speak German or French, then use this to your advantage by creating an ad and a product page in your language. We have dropshippers who sell to only one European country all the time and they’re making really nice profits!

6. Targeting

The first option is to simply target both genders and use car related interests:

If you’re running a CBO campaign with multiple adsets, you can give each adset a diffrent interest by clicking on suggestions. It can be seat belt, headlamp, tire, etc, whatever you like and hope Facebook will show it to people who really need this snow cover.

If it were me, I would at first target only men as I think men worry about this more than women:

You can either go with the same method as above by using only one interest per adset or you can go for a combination like this one to find men with a bit more passion for their cars. Plenty of ways to target car owners but I think the best one is just using car related interests.

I think car brand interests are a bit more general and a big chunk of that audience might be without a car – You might like Mercedes or BMW brands but it doesn’t mean you have a car. While if you’re in the seat belt audience, then the chances are much higher that you actually own a car.

Another option to maximize your chances is by targeting states with a lot of snow. Instead of targeting just USA, find a list(google it) of the coldest states in the USA and target them only. You’ll have a better chance to reach the relevant audience faster than other dropshippers that target USA only.

To Sum It Up:

A great example of a great product, with a huge potential, ruined only because of bad video ad and store. Fortunately for you, I reviewed everything I could and pointed you to the right direction so you can take this product right now and get sales going.

Act fast and sell this product before other more experienced dropshippers milk it dry!

If you have any questions, feel free to ask me in the comments.

Good luck.

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

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It’s November 2020 and right now people are spending their hard earned money on random products online. It can be gifts for friends or family, products they really need, or just random products they thought are cool which they don’t really need.

The point is that people are spending money right now and if you’re not getting any of it, then you’re clearly doing something wrong… So to help you make some money this Christmas, I decided to give you a winning product you can sell right now + everything else to actually sell it successfully.

I’m talking about ad examples you can take and use right now for your campaigns, a bunch of targeting suggestions, and a full ad & selling strategy. Use the information in this article to take this winning product and make some bank!

On top of that, this product isn’t limited to Christmas season only, so you can keep selling it LONG after Christmas is over.

1. The Product

Today’s product are these amazing Winter Boots for children which are selling like crazy right now on Aliexpress. It looks like these are designed for boys only, although some sellers who sell the same shoes are saying it’s both for boys and girls.

Either way, this shouldn’t bother us because we don’t really have an option to target parents with children of a specific gender. So my first advice when selling these boots is to not mention it’s for boys only and run it as it is.

Here’s what I like the most about these boots:

1. The quality – Just by looking at the pictures, it looks like these boots are absolutely stunning and professionally made. I usually search for more material and I found another aliexpress seller selling the same boots and he has a video too. The video confirms the quality is top notch!

You can use the video to create a video ad but that won’t be necessary for that product. Keep reading to know why you won’t need a video ad ?

2. The reviews – We have 233 text and photo reviews and 90% of them are 5 stars. It looks like most of the parents who bought these are extremely happy with the quality and there are enough pictures reviews which is amazing for our social proof.

Remember to ALWAYS import aliexpress reviews to your store because a big percentage of your visitors will be checking them before deciding to make an order. A good amount of positive photo reviews will boost your conversion rate and make you more money.

3. You can keep on selling them for a LONG time – These are winter boots so you can start selling them right now and keep on selling till Winter is over. We’re not limited by some event like Christmas so we don’t have to worry about them arriving before a certain date. You can offer a special “Christmas discount” or mention these make a great Christmas gift, but don’t give any delivery guarantees.

4. It’s a MUST HAVE product – There are occasions like Christmas, Valentine’s Day, etc, where getting a gift is a must and people will be spending money whether they want to or not. In our case, we’re going to advertise these to parents and when it comes to their small children, everything becomes a must.

It’s already cold outside so most parents probably think about getting warm clothes for their children so advertising this product right now will be perfect.

5. Children grow up fast – If you advertise these correctly, you can get parents to buy more than one pair because children grow up really fast and they’ll quickly need to get a bigger pair. Quantity discounts, if done correctly, can get first time customers to buy more than one pair. Later, you can use email marketing and retargeting ads to get them comeback and buy again.

Even if most of your orders will be just for one pair, you should always think of a way to make your existing customers to buy again.

6. Niche potential – If you succeed and get some sales going for you, then you have just opened a door to one of most lucrative niches out there! Tons of “must have” products you can pick and advertise to parents who will have no other choice than to get them from you. Just don’t sell crap and advertise seasonal products or problem solving products.

7. Wide range of sizes – The seller was smart enough to offer a large variety of sizes, and give us a nice EU & US size chart we can use. Add the same size chart to your product description and you’re good to go.

Also don’t forget to tell your customers to choose a bigger size! Kids are growing fast so no harm will be done if the boot is a bit big for the kid.

8. Perfect product for a one-product store – You can potentially get more sales and profit even more if you “brand” this product and create a one-product store around it. It will require much more work than if you were to place these in a general store, but if done correctly you’ll probably earn much more and get a much higher conversion rate.

When building a one-product store around a product, your job is to build a fake brand around it. It will cost you more money because you’ll have to invest into an entirely new store, apps, domain, logo + designs, but it’s worth it if you do it correctly.

Your job is to create a premium looking store which should:

• Make your customers feel comfortable & safe – They think this is a real big brand they’re dealing with so they won’t hesitate that much when it comes to buying.
• Increase your overall conversion rate – A one-product usually has a much higher conversion rate than a general store. This means that much more of your first time visitors will be converted into actual paying customers. Sometimes, with the constant rise of ad costs, this small increase in the conversion rate can make the difference between a winning or losing store.
• Increase your profit – By branding your product and making it appear as a much more premium product than it is, you can charge more for it than if it were sold in a general store. When running paid traffic, it’s important to have a good profit margin so you can keep running your ads and eventually scale your product.

This product has a HUGE potential so you should not wait for too long and get into selling before other dropshippers jump on it ? Next are the targeting & selling strategy which should help you make the most from this product.

2. Selling Strategy & Targeting

These shoes cost about $14 including shipping to the USA so we should sell them for at least $29.99 with a small shipping fee, or $34.99, or even $39.99 + Free Shipping. I’ve seen plenty of kids winter boots that look much worse than the ones on aliexpress sell for $50, $60, and even $70 in huge numbers.

This isn’t a lifestyle product, it’s a must have product that children need to have. Make the parents of Facebook stop scrolling their feeds by showing them an ad for these amazing boots and they’ll definitely go for the order!

I recommend pricing these for $39.99 + Free Shipping and make the original price $79.99 so there’s a fake 50% OFF.

Next are the apps we need to use to increase our conversion rate and the AOV(Average Order Value):

Quantity discounts are a must for this product as some parents will be looking to buy more than one pair. If we’re going to sell these boots for $39.99 + Free Shipping, that gives us a $26 profit margin so we can offer a nice discount starting from the second pair.

I would say at least 10% or even 15% for 2 pairs, and an additional 5% for each extra pair. Don’t get cheap with your customers and offer a 3% or 5% discount like I’ve seen other store owners do…

The Shopify app I use is Unlimited Bundles & Discounts by Revy apps which does a pretty good job by letting customers simply click on the discount instead of manually increasing the quantity. It’s also free for the first product so if it’s a one-product store or the first product you use with quantity discounts, you don’t even have to pay.

Scarcity:

You can add a timer or a stock counter but I personally prefer keeping it clean. A simple message under the product that says something like “50% OFF + Free Shipping for a limited time!” is enough. When I sell a premium looking product, I prefer keeping it clean.

The Audience:

I forgot to mention that there’s another thing that I love about this product and it’s the audience – Some products out there can be really hard to target because they’re too general or have too many options so there’s a lot more “Luck” involved in the story.

In our case, it’s MUCH easier because we need to target only parents and maybe search for other less obvious options.

So the first obvious targeting choice are parents of children age 1 till 8(based on the US sizes) – We’re simply going to target Parents and that’s it. We can combine all the parents in one layer to get a bigger audience or have each adset target only one age group.

Parents combination example:

One age group only per adset example:

I would prefer having one adset with all the parents combined and for the other adsets layer it down with some children related interests. It can be popular children stores, toys, clothing interests, and such.

All parents + children clothing interest:

Another option is to target all parents living only in cold states – A simple google search gave me this website which lists the coldest states in the US.

I went for the top coldest states in the US so feel free to add a bit less cold states to increase the audience if you’d like too. In my experience, a 150k audience works just fine with no issues if the product & ad are good.

These are what I like to call the obvious targeting options we have which most of us will think of right away. A less obvious targeting option can be Grandparents – Instead of targeting just parents, let’s target grandparents and offer them to buy these boots as a sweet gift for their grandkids.

Plenty of ways to target grandparents – My preferred way is to choose the suitable grandparent age + some grandparent related interests.

For example:

I chose married couples from age 45 to 65+ and combined it with a grandparent interest. In this age(45), some people already become grandparents and I chose only married couples because I think there’s a higher chance they’ll buy these boots. Maybe they’ll buy it for their next big family meeting or something like that…

The grandparent interest is here to “seal the deal” for my ad to get to more grandparents – Not everyone in this age group is a grandparent so I want to increase my chances to reach only actual grandparents. Or grandparents with more passion for their grandchildren ❤️

3. Ad Strategy

There’s an article where I show my 2 preferred methods to test products with Facebook ads, so if you’re looking for a more detailed explanation then make sure to check it out here. Another reason is that I’m going to recommend testing this product only with ABO campaigns and not CBO campaigns.

Why would I test this with ABO only and not CBO?

If you’ve read the article, you’ll see that I use CBO campaigns to test pretty large audience. Audiences raging from 5m to 70m if you want and in this case, the audiences are not that big. All parents combined, both male & female genders, are about 2.5 million so I will go for ABO this time.

I’m also going to layer down my interests thus reducing my audience size even more which I don’t do when running CBO campaigns. Another reason why I’m going with ABO campaigns instead of CBO.

Testing ABO campaign:

I think the best way to test this product is by having at least 5-7 adsets with a $8-10 daily budget. Minimum daily ad spend for this ABO campaign will be $40 if we run only 5 adsets at $8 daily and $70 if we run 7 adsets at $10 daily.

The audience will be combination of all the above but without the grandparents targeting. This means only parents combined with different children’s interests. It can be all parents combined layered down with children’s clothing,  all parents combined without any additional layers, cold states + parents, etc.

I find ABO campaigns to perform really well when layering down so don’t be afraid to layer down by using different kid related interests. You already have the first 3 targeting options for this ABO campaign so all you need is to add 2 or 4 more.

Important:

Targeting isn’t only USA and you can always target Canada, European countries, and more. Sometimes targeting a different country will get you cheaper conversions because there’s less competition there, but you’ll need to make sure the delivery and everything else won’t cause you any problems.

Targeting countries like Germany, UK, France, probably won’t cause any issues but targeting Brazil can be a bit troublesome. Use the right delivery service so there are no late or lost packages. The last thing you want when dropshipping are angry customer emails and chargebacks.

Placements:

I know some people prefer choosing all placements but I usually go with Facebook and Instagram Feeds. Sometimes I choose Facebook Marketplace as well because people go there to buy stuff, so if the right product pops up you can get a quick sale.

Conversion window:

Some people like to keep the default one which is 7-day click and 1-day view but I use only the 1-day click. I have used this conversion window since forever and it worked the best for me so I’m not about to change that.

Again, this is something most dropshippers don’t really pay attention too so if everything’s good you will get sales no matter what.

4. Ad Examples

Clothing, jewelry, and even complicated gadgets can all sell with only photo ads. Not every product you see on aliexpress needs a special video ads for you to be able to sell it on your store. There’s plenty of dropshippers and respected businesses that advertise a lot of their products using photos only with big success.

When it comes to shoes, photos can work really well if you can get some HQ product photos. Fortunately for us, this sellers provides excellent photos we can use for our ads to advertise these winter boots.

As an example, I prepared 2 photos you can use for your ads. They were really simple to prepare when one of them needed absolutely no editing. I truly believe this can work really well and get the attention of potential customers to stop and click on your link.

First ad example – 1200×1200 using the main photo only:

The classic square size which fits every placement on Facebook – We’ll be using only the Feeds so it will look great.

Second ad example – 1200×1500 combining 3 photos:

This size takes the most space on people’s feeds but it doesn’t fit all placements – It will look amazing on Facebook & Instagram feed but it will be cropped on others. The 1200×1500 size looks amazing on Facebook feed and so far worked really well for me running my campaigns.

Ad copy:

I think a short ad copy will work the best with these boots.

For example:

“Parents! Keep your children’s feet warm with these premium soft winter boots❤️

Get yours here => *store link*

Order now and receive 50% OFF + Free Shipping!”

Make sure your description has enough photos and details about these boots to show the parents how great they actually are. If you don’t know how to create a great product page, then check out our guide on how to create a high-converting product page.

To Sum It Up:

Everything you need to know on how to make money selling this product is in this article, so get to work and start selling this product right now!

If you have any questions, feel free to ask me in the comments.

Good luck.

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

• Top 5 Youtube Dropshippers You Must Follow In 2021
• [New Feature] Ecomhunt LUCKY – Sometimes All It Takes To Find A Winning Product Is A Bit Of Luck
• From A College Dropout To A Dropshipping Mega Star: Nick Peroni’s Most Amazing Recent Success Story