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5 Reasons Why Your Dropshipping Store Is Failing – Part 2

By
Daniel Aloni
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5 Reasons Why Your Dropshipping Store Is Failing - Part 2
5 Reasons Why Your Dropshipping Store Is Failing - Part 2

From testing too many products to advertising on the same ad platform as everyone else, these are the possible reasons that stop you from having a successful dropshipping business.

This is the second part of the article series, so make sure to read the first part first!

Read the first part here.

Hope you like this article and let me know if you have any questions in the comments.

Enjoy!

 

find winning products to dropship

 

1. You’re Testing Way Too Many Products

There is no rule and no real formula between the amount of products you test and your success rate. The amount of products you test per day/week/month should be ONLY based on the amount of time, money, and experience you actually have.

If you’re a newbie dropshipper with no real experience with dropshipping, then the amount of products you test depends more on your experience than your budget. Your budget doesn’t really matter if you have no experience… Be it $10k or $100, your chances to fail are exactly the same and you’ll just burn your money away if you hurry!

So if you’re a newbie dropshipper, you should pick your product carefully, analyze each campaign thoroughly, and continue to the next product only when you know what went wrong.

And when you have the needed experience, then you can speed up the process a bit and test in bulk. But again, only if you have the time and the budget to do so – Don’t force yourself to test a certain amount of products only because you saw some Guru do it.

 

2. You’re Lacking Experience

Dropshipping, like any other business out there, requires you to bring in a certain budget if you want to make it work. It may be much smaller than opening a physical business, but it’s still money… But the real point isn’t the budget, it’s the experience.

Experience is the name of the game – Before thinking about how much budget you have, you should first LEARN everything there is to know about dropshipping. Why? Because your knowledge is what’s going to decide your budget.

If you have no experience at all, dumping money on ads isn’t going to change a thing for you. Be it $100k or $1k, you’re just making Mark Zuckerberg richer. But if you know what you’re doing, then you can keep your budget at the required minimum.

One of the most profitable niche stores I ever owned started from about $700 in my PayPal. It didn’t take me even $300 and I already hit a great product that was doing great numbers. I didn’t waste too much money on bad products and I knew exactly the process.

So before even thinking about how much money you can spend, go to our blog & Youtube channel and learn everything you can about dropshipping.

 

3. You’re Not Using Any Automated Tools

When I started dropshipping, there were no real tools and data I could use to save me time & money. Back in the days, I had to do EVERYTHING – Product research, analytics, searching for ads, suppliers, trends research, and a lot more!

Nowadays, you have this data right in front of you with some extra features & apps that make your life much easier. This doesn’t just save you A LOT of time in the process, it also helps you to make decisions based on real data which saves you money too.

Instead of manually searching for products to test on aliexpress, I simply go to Ecomhunt and get top recommended products to sell with real data on them and purchase history. I already know these products are selling, so all I need to do is to remarket the product in my own way and get sales too.

Same goes for everything else – The FB ads are just a click away so I don’t need to search for it. If I want to test the waters with a new product I found on aliexpress, I can just track its performance and see if it’s worth selling. If I’m looking to get my hands on trending products, then there’s a feature for that too.

Everything you need in one place to automate your dropshipping business so you get more free time to focus on the important stuff.

P.S

It’s not just about Ecomhunt, I recommend the same for other stuff too. Let’s say you’re looking to use Instagram influencers to promote your business and you struggle doing it alone, then just use a service that gives you a list of the exact influencers you need. Or if you need to create quick designs on a daily basis, then a service like Placeit is what you need.

Don’t be afraid to use automated tools that can make your life much easier.

 

4. You Suck At Scaling

Scaling requires experience and it can be a b*tch when you don’t know what you’re doing… When you’re about to scale a campaign, you have to understand that stuff are about to change for the worse or for the better.

If you scale too fast and increase your budgets, you risk tanking your campaign and losing everything you made so far. If you do it too slow, then you’ll just stay at the same place and won’t reach new heights.

Here are 2 main rules I follow when scaling:

  1. Scared money don’t make money – When scaling, your ROIS will ALWAYS(99.9%) shrink. If your profit after ad costs and everything else was 50%, it can go down to by half and even more. But would you rather spend $10k and make $6k or spend $100k and make $20k? The answer is obvious so don’t be scared to scale guys. Scaling isn’t rocket science and once you get a hang of how it works, it will become much more natural for you.
  2. Do it at your own pace and always strive to make more – Use your brain and not your heart. Never go all in and dump all your budget on one campaign! Take it slowly, analyze your results, and do everything you can to make more sales.

Now I bet you ask how scaling works? Fortunately for you, we have a great article that will teach you everything you need to know about scaling with Facebook ads. Make sure to read our How to scale your Facebook ad campaigns like a BOSS article.

 

5. You’re Advertising On The Same Ad Platform As Everyone Else

Facebook ad platform is the #1 choice of most dropshippers because of how simple it is to use and the no-minimum entry budget requirement. You can start with as low as $1 a day(we recommend $5~$10 at least) and find the exact audience you need by using Facebook’s laser targeted interests.

Also most of the paid ads training you can find online for dropshipping, free and paid, cover Facebook ads too. Facebook did a great job to develop an ad platform that doesn’t need much technical knowledge to use it.

So no wonder so many dropshippers choose Facebook ad platform when starting their dropshipping journey. Still, this doesn’t mean Facebook ads is the right choice for you and you should always explore other opportunities.

Why? Because maybe you will find much more success with other ad platform than with Facebook ads, and you’re missing it just because you can’t move on.

Google ads, Youtube ads, Tik Tok ads, Snapchat ads, etc, are ad platforms with a huge potential that can work wonderfully for your dropshipping business. All you need is to test it and maybe it will work much better for you than Facebook ads.

For example:

Some of our Ecomhunt users have found success only after switching from Facebook ads to a different ad platform. Some found success using Instagram influencers, and some are doing great with Google ads. And now that things go well for them, they can get back and try Facebook ads again without worrying too much because they have something that already works.

This move can be a bit difficult, especially when there isn’t too many people explaining about all other ad platforms out there… But sometimes, it is a necessary move towards having a successful dropshipping store!

My personal advice:

Test Youtube ads – I’ve been targeted by some dropshipping ads on Youtube and it looks like some of them are doing great! Based on the views they already received on their videos, it looks like they’re not going to stop any day soon.

Learn how to use Youtube ads and just go for it.

 

To Sum It Up:

Always stick to what works and don’t be afraid to test new things to see if you can get better results. I hope you like the second part and if you have any questions, feel free to ask me in the comments.

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

3 Amazing Products I Found On Aliexpress That You Should Dropship Right Now!

By
Daniel Aloni
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0
3 Amazing Products I Found On Aliexpress That You Should Dropship Right Now!
3 Amazing Products I Found On Aliexpress That You Should Dropship Right Now!

Hey there!

For this week’s article, I decided to look for products on Aliexpress and post the ones that I think have the most potential to sell. For each product I pick, I will also give you targeting suggestions, a selling strategy, and some extra valuable tips to increase your selling chances.

Hope you like my picks.

Enjoy!

 

find winning products to dropship

 

1. Electric Body Massager

I chose this product for 2 main reasons:

The first one is the rising popularity of all type of massagers during COVID-19 lockdowns around the world. I’ve seen plenty of ads on Facebook and other places for massagers and almost every ad I saw was really blowing up.

I guess some people are looking to release the tension and a massager is just the thing they need. They’re also pretty cheap, even the high-quality ones, so you can find a massager and sell it for $50~$70 which is just about the retail price in stores.

The second one is the upcoming holiday in the US and other countries – Mother’s Day. This is a HUGE holiday and a massager can be a great gift to an elderly mother. I’ve seen plenty of comments from older women/men about how these massagers help them and how much they enjoy using the product.

If you hit the right audience and perfect it with a well made video ad, you can really hit it big! Of course, the video ad should talk about how this massager is a great gift for Mother’s Day and preferably show footage of elderly people using it.

Selling strategy:

This product has pretty good reviews on Aliexpress and it looks like it sells for $30 with a box. I would recommend selling this product with a box and not choose the cheaper version which is the one without the box.

You can price it on your dropshipping store for $55~$60 and offer free shipping with it. This is a standard price for this kind of massager and we still have a good $25~$30 profit margin to work with.

Quantity discounts is something that I don’t think will work here. In most cases, customers will probably order a single unit so offering quantity discounts will just take more space on your product page. You can still try it out if you really want to, but I recommend keeping it clean.

Same goes for upsells – I have no specific idea what upsell to offer with this massager so I would not offer anything. When I have no idea what to offer, I prefer not offering anything at all to not slow down the checkout process.

Colors – This isn’t a fashion item where offering more colors can improve your sales. It’s a simple massager that comes in red or blue so just import one color(blue) to make your customers choose faster.

Targeting:

There are plenty of interests we can choose from on Facebook and the only difference between a regular or a Mother’s Day targeting will be the age we choose and the ad itself.

If you’re looking to target people that will buy it as a Mother’s Day gift, then you can go for something like this:

Age 30-50, you can even go 30-60, men & women + massage interests. Show some elderly people in your ad, talk about how this product is a great gift for Mother’s Day, and you are good to go.

Another example:

Same as the first one just using a different interest. I recommend trying out a CBO campaign with one interest per adset.

Important:

There are plenty of massagers on Aliexpress and you don’t need to stick to this one because of me. Search for different massagers and maybe you’ll find something much better than the one I recommended here.

Take a look at this massager for example:

It’s an “acupuncture” massager that looks to be really well made. The reviews are fantastic and it sells for almost the same price as the first one. The first massager, which is a great massager, looks a bit standard compared to this one.

This acupuncture massager has a cool design and it just gives a different vibe from the first one, and this is why it can maybe sell even better. So just make sure to look for other options before jumping in on any of these massagers!

 

2. A Watch That is Also a Lighter

This watch is a gimmick – It’s cool but it doesn’t really solve a real problem. It is designed to attract attention and nothing more. Yes, it may be handy if you forgot/lost your lighter and you have this watch on you, but I think this isn’t the way to sell it.

If I were to sell this product, I would choose the gimmicky direction over being all serious about it and portraying it as a “big problem solver” for smokers. This product is cheap, cool, and it attracts people’s attention – And your ad should be the same.

Here’s what you should do if you want to sell this product successfully:

  1. Sell it for cheap – This product sells for about $10(including shipping), so price it around $24.99~$29.99 and offer free shipping.
  2. Create a cool ad – It’s a 100% emotional purchase with this product so make sure your ad looks super cool! I suggest checking out Fiverr gigs and looking for ones that can make a cool Tik Tok type video ad.
  3. Offer only one color(silver) – The silver one is what most people choose so offer just this one version. No point offering the black version which is just a dark version of the inside…
  4. Target young people – Based on the reviews and common logic, it looks like this product is a hit with the younger audience.
  5. Target worldwide – USA is the obvious choice but I recommend trying out worldwide targeting too. With this type of products, you can never where it can be a hit.

And most importantly:

Consider using Influencers instead of Facebook ads – This product is the type that can do really well as a simple post on some Influencer page saying how cool it is. I would search for young influencers or for meme pages with good engagement to try and close a deal.

If you don’t how to do it, then check out this article on how to promote products using Instagram Influencers. I also recommend checking out Biaheza’s Youtube videos about Instagram and Tik Tok influencers. If you have experience with Tik Tok, then it can be even better than using Instagram influencers.

In case you still want to try Facebook ads, here are my targeting suggestions:

The targeting is the easy part and all we have to do is target smokers. We can do it by targeting popular cigarette brands and using smoke related interests. Of course, the age group is young people so I would go for 18-28, 18-30 max!

Targeting example 1:

Targeting example 2:

IMPORTANT:

Facebook has strict rules about selling tobacco products. Make sure to check their TOS on what products you can sell and what you can’t. It could be that lighters are fine but if you mention “cigarette” or “tobacco” in your ad, it will be disapproved and you risk getting banned. In this case, I recommend only using Influencers.

Also, please don’t forget that Facebook scans your Shopify store and they know exactly what products you have there. If you import this product to your general store and sell something else, you can still get banned if this product is not allowed.

Just having this product in your store is enough to get you banned… So don’t even import it before checking out their rules and being 100% sure it won’t get you into trouble!

 

3. Yoga Leg Stretcher

This yoga leg stretcher has caught my attention because of how simple it is to use. You can use this product anywhere and it also supports multiple yoga positions which is exactly what yoga enthusiasts are looking for.

It is also pretty cheap, about $6 with shipping(on this listing), and you can offer quantity discounts to throw in more pieces for a discounted price. Overall, a great product yoga enthusiasts will really like.

Selling strategy:

I would sell this product for $19.99 + $2.95 shipping or $24.99 + Free Shipping. I think $19.99 price point with a small shipping fee is better than selling for $24.99 + free shipping because there’s a small trick I would like to use when offering quantity discounts.

When offering quantity discounts, I sometimes like to sweeten even more the deal by offering a 10% discount if they pick 2 items AND also free shipping. This makes the deal look much better than just offering 10% discount for 2 items.

I think there’s a big chance your customers would want to purchase at least 2 pieces so this sweet discount can really close the deal for you. Make your customers feel like they really won and the sales will roll in!

Targeting:

Targeting yoga lovers is pretty simple – We start from women at all ages and combine it with general yoga interests. You can also include companies(if exist on FB) that sell yoga accessories. At first, I would recommend avoiding interest such as Yoga pants because it’s a bit too general. Women wear yoga pants everywhere now and not just for yoga classes…

Targeting example #1:

Women 22~60 combined with one single “Yoga mat” interest. This targeting option is safe to test and has the Yoga lovers we are looking for.

Another targeting example which I think is a bit better and more precise:

Women of the same age but this time combined with different yoga practice styles. These interests are more precise than the general “Yoga mat” interest – A yoga mat is not just for yoga and people use it for other stuff too.

 

To Sum It Up:

I hoped you liked my product picks and I hope my tips and targeting suggestions will help you to turn this products into winners. There’s a possibility one(or maybe all) of these products is on Ecomhunt so try to search for it to check its data.

You may find something useful like previous ad which can help you a lot if you decide to sell the same product 😉

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

5 Reasons Why Your Dropshipping Store Is Failing

By
Daniel Aloni
-
0
5 Reasons Why Your Dropshipping Store Is Failing
5 Reasons Why Your Dropshipping Store Is Failing

From selling the wrong products to having a badly optimized store, these are the reasons that stop you from having a successful dropshipping business.

In this week’s article, we’ll talk about 5 of the most common reasons why your dropshipping store is failing, and what you got to do to fix the situation and finally start getting sales.

Hope you like this article and let me know if you have any questions in the comments.

Enjoy!

 

find winning products to dropship

 

1. Your Ads Suck

About 7 months ago, Serban Sida (our Youtube guy and one of our top mentors) recorded a really interesting video where he hired 5 guys from Fiverr to make him a dropshipping video ad for a really popular product.

The product was the calming pet bed for cats & dogs, which was a really popular product back then that many dropshippers tried to sell, and we wanted to see how well the guys on Fiverr will do their job. To make it more interesting, we hired cheap sellers and more expensive ones to see if there will be a difference in quality.

To our surprise, the cheapest Fiverr guy is the one who delivered the best video ad and all the rest were okayish at best. We found many mistakes in the video ads they made, so feel free to check out this video to see how a real good video ad should look .

My point here is that these sellers should be experienced with hundreds of video ads they made to other dropshippers, but they still delivered bad video ads for our product… Now imagine what it is like for newbie dropshippers who just entered the scene to try and create a dropshipping ad?

In most cases, newbie dropshippers ads are simply bad with a lot of important stuff missing – No call-to-actions text, no scroll stopper, low quality footage, bad build, etc. So before you go creating your first video ad, here are a few tips for you to make it right:

  1. Spy on successful dropshipping ads – One of the best ways to learn is to see what other successful dropshippers are doing. Search for popular ads on Facebook and learn from them. If you can’t find popular ads, I suggest checking clicking on the Facebook ad links for popular products on Ecomhunt.
  2. Copy their structure – After watching a few ads, choose the one that suits the product you’re currently trying to sell the best, and copy its structure. This way you can limit the number of possible mistakes you make if you were to do it all from your head.
  3. Save your money – If you decide on hiring someone to make your ads for you, paying more won’t guarantee getting a better video ad in return(see our Youtube video as an example). Be careful with who you choose and if you’re not sure, you can always give them another video ad as a reference. This way, you’ll limit the number of mistakes they can make when creating your video ad.
  4. Create your own video ads – Practice makes perfect and it can also save you a lot of money! Learn how to make your own video ads with Camtasia and expand your skillset. I really recommend checking out our video ad mastery course by Mordechai Arba, the CEO & Founder of Ecomhunt. It’s a great step-by-step course that teaches you everything you need to know on how to create video ads that convert.

 

2. Your Store Isn’t Optimized

If you want stuff moving in your store and to get the actual sales you deserve, your store needs to be optimized for sales. Premium themes, professionally designed logo/banners, etc, aren’t a guarantee for sales no matter how much money you spent on them.

I see so many dropshippers that spend hundreds, if not thousands on logos and premium themes thinking this is what going to land them their sales… When in reality, you can have a super successful dropshipping store with a $30 logo and by using a completely free Shopify theme.

The real import part is to make sure it is OPTIMIZED and READY for sales by tweaking the settings, creating great looking product pages, and making sure the checkout process is simple and quick to close the sales as fast as possible.

Let me tell you a secret: I can build a fully optimized Shopify store in about an hour and it will cost me a fraction of what 80% of dropshippers out there spend on their stores. No premium themes or crazy expensive logos. No code editing and without hiring Fiverr guys. Everything done by me and me alone, and it works every time.

If you want to know more about store optimization and how the Pros do it, then download our free Dropshipping made simple e-book here. There’s no better Shopify store building & optimization guide out there!

 

3. You’re Selling The Wrong Products

Even the most experienced dropshippers out there fail quite often when searching for winning products to sell on their dropshipping stores. They do succeed simply by testing more and more until they land on that one product that makes all their losses disappear.

So why can’t the newbies replicate the same thing? Three simple answers:

  1. They don’t have enough experience – A newbie will waste so much more money on testing products a Pro wouldn’t even touch, thus losing much more money.
  2. They don’t have the resources – A newbie has a much smaller budget compared to a Pro dropshipper.
  3. They don’t have a working system – A newbie will most definitely struggle with almost everything(store, creatives, ads) while a Pro dropshipper has everything working on autopilot.

The good news are that you don’t have to follow the old way of searching products anymore and instead ride on already working products. This way you remove the unknown factor of guessing which product will sell.

This is the way Ecomhunt works and this is also the reason why this platform is so popular among dropshippers. Instead of looking on aliexpress and guessing which product will sell, Ecomhunt will deliver products that are actually proven to sell. Not on aliexpress but for other dropshippers which is the most important part!

This allows you to simply jump on the same product and sell it too. Of course, there’s still work to be done like creating new ad creatives and lauching your own ads, but this is way better than the old regular method.

And the best part is that it allows newbies with limited budgets to find success relatively fast by pointing them to the right products. And with all the extra data they receive, they can always spy on successful stores and take inspiration from them which will increase their chances even more.

So if you’re looking for the right products to sell on your dropshipping store, then Ecomhunt is the way!

 

4. You’re Copying Others – No Originality

One of the most common mistakes out there is thinking that you can simply copy someone else’s work to get sales right away. If you think about it, it could(or even should) work but in reality it doesn’t. The main reason copying someone else doesn’t work is because you bring nothing new to the table.

Let’s take a look at how Facebook delivers ads to your audience:

Let’s say your target audience is 100k people in the cat niche and you ask Facebook to deliver ads to them. Facebook, based on their user data, is going to deliver your ads only to those who are most likely to purchase. By now you should understand that your actual audience is already lower than 100k.

Now what happens if for the same 100k audience there are 100 more dropshippers who try to sell their products? That’s right! It’s now a competition and the one who has the better ad is the winner.

If you were lazy and just copied someone’s ad, then you don’t show anything new and the audience who already saw the same ad for the same product will not respond. But if you weren’t lazy and took your time to create a better ad, then there’s a big chance you will get sales and even collect the sales your competitor lost.

With single interests being as big as 80M(only in USA), there’s plenty of room for everyone to make sales so all you got to do is to create original content and not copy someone else’s work(it’s also illegal).

 

5. You’re In A Hurry

If you’re looking for a quick buck or expect getting sales in the first hour after launching your ads, then dropshipping isn’t for you. Dropshipping, like any business out there, requires time and money. The money is your testing budget for the products you’re trying to sell, and the time is the experience you gain for testing each product.

You will most definitely lose money at first, but if you do it smartly, the money you lost will turn into an investment and a learning experience which will bring you one step closer towards your first successful campaign.

Opening a dropshipping store isn’t the same as opening a real physical business – You don’t need to rent a place and fix it up or buy a crazy amount of stock before you even had your first real customer.

What it does require is a fraction of that initial investment for running ads and A LOT of learning before jumping into the waters. Fortunately for you, the learning is completely FREE on Ecomhunt and you can find absolutely everything you need on this blog, our Youtube channel, and in our University.

If you take your time and learn everything you need to know, your chances to make actual progress towards your first successful product will be real. Why? Because you took the time to understand how this whole business works and what to do with the data you receive back.

If you don’t have time for it and you were too excited to run your first ads while having a half-baked store & ads, then you’ll simply keep on failing without making any progress towards your goal. Why? Because you most certainly missed a crucial piece of information that could’ve helped you figure out what went wrong.

I know how exciting this whole business is and what a thrill it is to see the first sale in your store, so if you want to feel it firsthand, you should first learn before spending your hard earned money. This way you will have a real chance to actually succeed!

 

To Sum It Up:

Be original, don’t hurry, use the tools we give you on Ecomhunt, and learn everything you can about dropshipping before driving traffic to your new dropshipping store. This way, you’ll have a much better chance of seeing actual results, and progress towards your goal of having a successful dropshipping business.

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ecomhunt Product Recommendations – Sell This Sand Free Beach Mat Now!

By
Daniel Aloni
-
0
Ecomhunt Product Recommendations - Sell This Sand Free Beach Mat Now!
Ecomhunt Product Recommendations - Sell This Sand Free Beach Mat Now!

If you’re looking for a hot product to dropship right now, then you must check out this sand free beach mat which is selling like crazy on Facebook!

In this week’s article, I’m going to review the Facebook ad, the store, and basically everything there is about this product. On top of that, I will also provide tips and tricks on how you can take this product and sell it too.

From my experience, there ain’t a perfect store or ad out there so there’s always room for improvement.

Follow the tips shared in this article and take this product to new heights!

 

find winning products to dropship

 

1. The Product

This week’s product recommendation is this awesome sand free beach mat I found on Ecomhunt. I guess people are getting excited for the Summer and hopefully there won’t be anymore harsh restrictions so people can freely enjoy the beach at least.

It’s a really simple product that kind of solves a problem by keeping the beach mat people sit on sand free. Looks like this product is cool enough for people to buy it and the best part is the pretty high profit margin.

Like I already said, people really want Winter to be over and Summer to come so this is probably what drives people to buy this product. Help them find this product more easily by running paid ads and start making sales too!

Now let’s see what the original seller is doing and review the ad, the store, and everything else around it.

 

2. The Ad

As you can see, the ad has an insane amount of engagement and people are really digging this beach mat. This product was posted on Ecomhunt about a week ago when it had 12k likes and now it has more than 18k likes and 2k more comments(from 5.1k to 7.1k)

The ad itself is really basic with no special effects or any cool tricks. The music, the background, and everything else is done by the book, although there are still some things I would change. In my opinion, these changes might improve even more the CTR so feel free to use my tips if you decide to sell this product.

1. Start the video ad from the sand free part – The original video ad starts with a couple chilling on a windy beach and then shows a different shot of a woman securing the towel in the sand so it won’t fly off. Only after that, which is about 10 seconds into the video, we finally see the sand free feature of this beach mat.

I think this could’ve been shortened by at least 5 seconds and the video could begin either from the woman securing the beach mat or right away from the sand free footage. It’s a bit more “exciting” from the couple sitting on the beach and should bring more people to stop and watch the ad.

But who knows, maybe the first shot is what brought people some nostalgia and that’s why they stopped to watch the video. You decide ?

2. Add a call-to-action text – There’s no call-to-action text at the end of this video and it’s very important to have one. A simple “Order now and get 50% OFF” text is enough to make more people click on your product link.

BONUS:

If we look into the ad library, we’ll see plenty of different ads the original seller is running and he/she are doing a great job! These simple photo retargeting ads are awesome and based on the number of active ads, it’s bringing a lot of sales to the seller.

Make sure to check out the ad library of every page you visit to see every active ad they run.

 

Ad Copy:

A standard review type ad copy where instead of explaining about the product, you just copy-paste an existing review and a call-to-action text. The review should be both short and have an explanation about the product, and it’s exactly what the seller did.

Some sellers like to add star emojis(to the ad copy or call-to-action button text) to make it stick out even more.

My only problem with this ad copy is that you have to click on the “see more” text to see the link that leads to the store. Even if there’s a SHOP NOW button, I still prefer the link to be visible all the time in my video description without having to click on “see more”.

 

3. The Product Page

Their product page is almost perfect and I found almost no issues at all. They imported great product pictures, and there’s a picture/GIF for every feature this mat has in the description. The description is well written unlike the descriptions we find on Aliexpress.

But like I said, there’s still some tiny issues to fix:

1. Quantity discount:

The discount itself isn’t the problem and the discounts offered are good(not being cheap), the problem is in the app/add-on the sellers is using. This app requires customers to manually add the number of products they want and you can’t just click on one of the options and go straight to the cart.

This doesn’t hurt the sales but it could potentially lower the AOV(Average Order Value). I believe the seller could’ve made a bit more money if he had an app installed that automatically adds the number of chosen products to the cart page together with the discount.

2. Frequently bought together bundle:

In order for these bundles to work and to increase your AOV, the products you offer MUST have some kind of connection. The laser hair removal product might be a bit connected(not really…) to our product as it’s needed for the Summer, but the posture corrector is completely random.

NO ONE is going to take this $181 bundle! It’s better to remove it entirely from the product page so it doesn’t interrupt the checkout process. It can only hurt your sales because now the customer’s focus is on a different product and not on your beach mat.

All these small interruptions can make you miss a sale so it’s better to close the initial deal as fast as possible and later you can sell them other stuff by using email marketing or more paid ads.

Remember: It’s much easier to re-sell to an existing customer than getting a new one.

3. Variants:

This is a beach mat we’re talking about and not a piece of clothing where offering more colors can help you make more sales. Offering too many options, especially on products like these, will make the checkout process slower because some of your customers will have a hard time choosing there preferred color.

This product doesn’t really need this variety of color and you can keep only the simple ones which is Blue, Pink(for the ladies), and Orange – 3 colors is enough with this product and it will be much easier for your customers to choose there color and proceed.

4. The sizes:

My problem with these sizes is not the same as with the colors… I just don’t see any reason to offer a shorter or a longer version of this beach mat, especially when there’s almost no difference between them.

I don’t want my customers to waste extra 20 seconds figuring out if they really need the 2 feet difference and if they should pay an extra $7 for it.

Just offer one size option and get done with it. 

5. Trust badges & guarantees:

It’s not that big of a deal but it can still hurt your conversion rate if you don’t have payment/shipping trust badges, and if you don’t add any guarantees at the end of your product page. I usually add a small trust badge picture right under the Add to Cart button, and shipping information + guarantees at the end of my product description.

Other than that, everything looks great and they really did a fantastic job!

One more thing I want you to pay attention to is the review section where not only almost all of them have pictures and normal English, but they also made sure it looks legit by showing also 4 & 3 star reviews too.

There review section is super inviting! I bet it adds a lot of trust to their store and increases the conversion rate.

 

4. Checkout

It’s a shame the owner of such a beautiful store forgets to update the logo on the checkout pages too. Here’s a quick example of a store that didn’t forget to add a logo to the checkout pages:

They even went one step further and added a few trust badges to make it look even better. You can follow this example and do the same thing on the next store you open ?

Other than that, there are no other issues but I did find a problem on their cart page.

There are 2 issues here:

  1. When clicking on the “Buy 2 to get 10% off each” text, it transfers you back to the product page instead of adding another product on the spot. I have no idea if this is how the app actually works of if it’s just a bug – One thing I know for sure is that it shouldn’t happen.
  2. The price text(marked in red) has some random numbers going on there and it can confuse some customers and possibly drive them off. This is definitely a bug they missed that should be fixed ASAP.

Shipping page:

A standard shipping page with no real issues. It’s cool they added “insured” to make the customers feel more secure, but I think they could’ve just offered free shipping.

This product has a good profit margin so they should at least test the free shipping option to see if it’s working better.

Here’s a simple trick to A/B test a product on your store without editing it live:

You can take the current product you’re selling and duplicate it on your store. This way you can set up different settings to it like making the shipping free or changing the price so you don’t have to test it live and possibly ruin a good selling product.

Once you have a copy with different settings, you can simply run the same traffic to it(cold traffic or retargeting) and see which product page converts better.

Payment page:

Payment page looks fine with both payment options being active. The one thing that could be changed here is the “Pay now” text on the button which is a bit too aggressive in my opinion. I would change it to something like “Complete your order” and maybe even change the color to green instead of blue.

 

To Sum It Up:

In this case, there weren’t too many mistakes done with the store so their conversion rate is definitely good. But the ad can be easily upgraded to look much better AND the audience is just huge so there’s enough room for everyone to get in and start selling now.

You also don’t have to sell to the USA and can go for sunny countries as well so make sure to jump on it right now and make some bank.

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

5 Facebook Ad Mistakes You Should Avoid Doing

By
Daniel Aloni
-
2
5 Facebook Ad Mistakes You Should Avoid Doing
5 Facebook Ad Mistakes You Should Avoid Doing

Here are some of the most common Facebook ad mistakes dropshippers are making which you should definitely avoid doing. Some of these can be really deadly to your campaigns so make sure to read the whole article.

Hope you like this article and let me know if you have any questions in the comments.

 

find winning products to dropship

 

1. Turning Off Your Facebook Ad Campaigns Way Too Early

One of the biggest mistakes out there is turning off your campaigns way too early, and without really giving Facebook a chance to optimize or reading the data. In most cases, dropshipping beginners turn off their ads based on a hunch which isn’t the correct way to do things.

Dropshipping is a game of trial and error and it will take you time till you can get a product to sell and bring you a steady profit. The key is to first analyze the data reported back from Facebook, locate the problems, fix them, and to give it another chance before you finally decide to turn off you campaigns.

So before turning off your ads, here’s a few tips that may bring you your first profitable campaign:

  1. The problem isn’t always with your ads – Even the perfect ad won’t help you make sales if your store isn’t optimized or if there’s some bug preventing you from getting sales. Don’t even think about sending traffic into a half-baked!
  2. Always try again if you’re making sales – Congratulations, You’re doing better than most dropshippers out there! The majority of dropshippers don’t even get to the point of making sales, so if you’re getting some but still losing money, it just means you’re on the right path. Optimize your ads, locate the issues, and try again.
  3. Give Facebook some time – It takes Facebook some time to understand and find the relevant people for your business, so please be patient… I had so many campaigns that started off slow and really inconsistent, but eventually turned into great campaigns!
  4. Try multiple creatives – Increase your chances of getting sales by testing different creatives. You can never know which video your customers will like more and sometimes a simple photo ad can outperform a high quality video ad. Test at least 2 creatives and let Facebook decide which one performs better.
  5. It could just be a bad day – Facebook, like any other platform out there, has sometimes issues and this can be the reason you’re getting zero results. Ask in various dropshipping groups to see if anyone else is having issues and try again if you believe your ads didn’t reach the right audience. Unfortunately, Facebook won’t refund you any of the money you have already spent ?

For much more detailed tips and real analysis, make sure to read my Getting Traffic But No Sales article.

 

2. Keeping Detailed Targeting Expansion On

Facebook LOVES to push their newest updates to us the advertisers. It can be a new ad placement that they have just released, or a new ad type, etc… They’ll push it hard on us to try it and it’s always followed with a lot of sugar coating.

They will use words like “improve performance”, “get more conversions”, everything to convince us to try it and spend more money. Here’s how they explain this detailed targeting expansion when clicking on the small “i” icon:

When you know how to target and what interests to use, you don’t really need any help with reaching the right audience. This option is there to simply expand your targeting without any guarantees to hit the right audience. So if you’re selling cat products, you may reach dog only owners which will be a waste of money.

How I see it, this option is only good to try when you’re actually scaling big and looking for some luck to find new audiences you haven’t reached yet. If you’re testing products, please keep this options OFF.

And how aggressive Facebook can be? Go on and duplicate an existing ad set with detailed targeting expansion turned off and the new one will ALWAYS have this option turned on. A duplicated ad set should have the exact same settings as the original one, but the detailed targeting option is always turned on.

It could be an honest mistake, but I believe this is intentional so make sure to turn this option off on all your duplicated ad sets.

 

3. Increasing/Decreasing Your Budget To Improve Campaign Performance

Editing your campaign/ad set budget can sometimes help you get better results, but in most cases this isn’t the right way to do things. If your campaigns are inconsistent, or you’re looking to scale up a bit, then consider adding more ad sets/campaigns instead of editing your existing ones.

I usually refrain from touching my ad set or campaign(if I run CBO) budgets because Facebook goes back into the Learning phase which can ruin your results. Instead, you can always duplicate the originals and this way you don’t have to worry about your ads tanking.

Important:

Every ad account is different and there are people out there that get wonderful results just by editing their original ad sets so they don’t need to duplicate anything. In my experience, editing a working ad set/campaign just made things worse and that is also the case with most of the dropshippers I know.

Feel free to test it out on your ad account but I strongly advise against it if you have good working campaigns that bring steady results.

Pro tip:

When scaling, I almost always duplicate my original ad sets with some tiny change in them. For example:

If I’m running an ad to women aged 35~65+ who like cats, one of my duplicates can be the same women but this time I’m only target android users. Or the same women who like cats but the age group is only 55+.

And I always check my ad reports to see who (gender, age, placement, etc.) performs the best and work my way based on that.

 

4. Displaying Your Ads On All Placements

It isn’t wrong choosing automatic placements for your ads and letting Facebook decide which one works best, especially if you’re running some kind of special ad and think you’re not sure what works best. But with experience and after running your ads for some time, you should know what placements work and remove the bad ones.

Ads aren’t cheap and with the constant rise of ad costs, we should always look for ways to save our money by optimizing our ads. One of the optimizations is to keep only what works best and stopping everything else.

In my main niche which I have been selling to for more than a year now, I already know that stories don’t really work and Instagram ads in general aren’t proving to be useful. So for each new campaign I launch, I choose only Facebook feed.

Lately, Facebook marketplace has been bringing some decent results so I do add sometimes marketplace placement but only after getting results with my main Facebook feed placement campaigns.

Just a quick example of how I work with with my main niche ads and you should try and follow the same path. Feel free to test different placements and kill the ones that don’t work. Don’t let Facebook waste a single cent on something that’s not going to bring you any result.

 

5. Targeting Only The USA

The world is a big place with billions of people looking to buy stuff so don’t just stick to the USA when selling online… Go and target different countries and there’s a good chance you will even get better results!

A good amount of dropshippers from the Ecomhunt community aren’t even targeting the US and instead sell in different countries. Some sell exclusively in their own with amazing results, and some have a list of a few European countries which perform well for them.

USA people are great buyers and you should always try selling them stuff but don’t forget about other countries out there. If USA doesn’t work for you, there are 4 more English speaking countries you can try and target.

If you know another language, let’s say French, then consider making an ad for the French people. It’s a big advantage to know another language as it allows you to target non-english speakers and get the sales other have missed.

We have German speaking dropshippers that sell only in Germany and Austria with great success so just find your angle and start selling!

 

To Sum It Up:

Avoid doing these Facebook ad mistakes and set up your campaigns on the right path to success.

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Top 5 Niches To Dropship In 2021

By
Daniel Aloni
-
1
Top 5 Niches To Dropship In 2021
Top 5 Niches To Dropship In 2021

If you’re looking to open a dropshipping niche store but not sure what niche to choose, then this article is for you!

In this article, I’m going to introduce the 5 hottest niches out there and give you general tips on how to sell in them. With some niches you may get Pro targeting tips that will give you advantage over other dropshippers, while with others you will get product recommendations which will help you understand what products to look for.

Hope you like this article and let me know if you have any questions in the comments.

 

find winning products to dropship

 

1. Outdoor Niche

Camping, fishing, golfing and almost any activity you can do outside alone or with a family is a great niche to dropship in 2021. Flying abroad is still prohibited so the only vacation option left is doing some outdoor activity.

You should start preparing right now by choosing an outdoor niche you can connect too or one that has a lot of products to choose from. Personally, I prefer going with something close to my heart like camping and it also has a lot of products to choose from.

One of the easiest ways to prepare for this is by checking out popular products that did well last year and even before that. Once you find a popular product, you should check out its ad and look on Aliexpress for available upgrades.

The same product that exploded in sales last year can do the same thing now, and even more, just by offering customers a newer version. Aliexpress sellers don’t rest and there’s a pretty good chance you will find a newer version of an old product that did well.

If you’re struggling with finding popular products in an outdoor niche, then search on Ecomhunt and you will definitely find at least a dozen of products that did great in the past!

Once you’ve decided on a product, you have plenty of time to prepare a really good ad for it. I suggest finding new materials for a video ad or creating some if there’s none so that the new ad you launch is completely fresh with footages your target audience never seen.

And please don’t waste a fortune on making these ads… A simple video ad using your phone sometimes works much better than all the fancy stuff the “big boys” are doing. Order a product and film it yourself or send it to someone at Fiverr – That should be more than enough to produce a great original video ad.

 

2. Pets Niche

With all these lockdowns and work from home trend, there’s one thing which is very clear – Pet owners all around the world are spending more than ever on their pets, showering them with toys and upgrading their “lifestyle” with fancy beds and healthy snacks.

This niche is also quite competitive, with a lot of dropshippers who try their luck in it, so you’ll have to be extra smart and do a really good research work before jumping in. Don’t just take the first product you see on Facebook, copy it’s ad, and launch ads – You will fail 100%.

You can use the advice in the previous point and create new ads or maybe find a new upgraded version of the product you’re about to sell. But even before that, I suggest first researching the target audience and looking for “hidden” interests.

These interests are not really hidden, it’s just that people tend to forget about them and they usually choose to go really broad and target obvious interests like “Cats”, “Cat Food”, etc. Instead, you should search for less used interests like maybe pet celebs, pet insurance companies, celebrities with pets, small pet rescue orgs, and more.

These interests are much less used and it’s possible you’ll land on an interest with a really passionate audience who will simply convert for you. And don’t worry about using small audiences – With the right product, these should work just fine.

You can also target different countries and not only USA as the majority of dropshippers do. I know of dropshippers who target all their lives to the same one country they live in and they’re doing a fortune. USA is not the only address so go and try other countries too!

 

3. Gaming Niche

The gaming industry is booming right now and there isn’t a day in the news without some article about gamers and gaming in general. Parents are much more understandable than they were before and allow their kids to really invest themselves into gaming.

On top of that, the gaming audience is constantly growing right now and this means we have a lot more potential clients we can sell too. And of course, there’s just a lot of stuff happening like new console releases, new games, and more exciting stuff that makes the gaming community go nuts!

So if the gaming niche is something you relate too, I think it’s a good choice to try and build a niche store around it and try your luck in it.

There’s just one important thing you MUST know before jumping into this niche and that’s the products you should sell and shouldn’t. If you’re planning on selling gaming mice from Aliexpress or keywords then your chances of making a sale are almost zero.

Why? Because gamers tend to buy only official stuff from big companies so there’s no chance a gamer will pay $30-$50 for a fairly good gaming mouse with no name. He’ll rather pay double and buy directly from Razer.

So what should you sell then?

You should go for products that make gamer’s life a bit easier like cable management products, adapters, storage organizers, and such. Let’s take a look at this PS5 charging station with a lot of features like built-in fans, storage for games, and more.

This product is really great and it doesn’t really need a name to be sold. It helps PS5 gamers organize their stuff and just helps them with everything around it, so it’s a really great product to sell and you can make a killing with it.

The owners of the new PS5 and the new XBOX will be willing to spend more money to keep their consoles at the best condition possible, so go look for stuff like the product above and get to selling!

 

4. Work From Home Niche

More and more people around the world find themselves replacing the regular office space and instead work from their homes. It might be comfortable and pretty efficient, but you don’t have access to the equipment an office has which can make it a bit troublesome.

People who were used to have their own office space with all the equipment they need now find themselves working from their living room. Some may be fortunate enough to turn an unused room into a home office but it’s still not the same.

So as dropshippers, we have a big opportunity here to get access to a totally new niche with a lot of products available to sell right now. Plenty of products available on aliexpress like cool office decorations and supportive back pillows.

For example:

This decorative LED globe that comes in a lot of styles and has awesome HD pictures we can use:

A great decorative piece to upgrade any home office and can be sold on Facebook even without a video. Just take the best picture they have(like the one above), edit it a bit or combine it with more pictures of the same glove, and launch you ads.

Another product example is this back supporting pillow:

This product isn’t just a “lifestyle” product and it solves a problem for a lot of people who sit most of their day. This product will sell better with a video ad so you’ll have to explore a bit of aliexpress and look for videos you can use.

Once you get some traffic and sales, you can use the picture above for your retargeting ads ?

 

5. Kitchen Niche

The kitchen niche has gained a lot of popularity during these lockdowns because people can’t even go for a dinner outside and find themselves with only 2 options: You can order food or cook for yourself.

But there’s a limit to how much you can order and it’s also quite expensive so people are just cooking their own meals. It’s cheaper, it’s a great activity for the whole family, and it makes your life a bit less boring.

The good thing about this niche is that there’s an endless amount of products to sell and new products pop out almost on a daily basis. Another good thing about this niche is that you can also find an upgrade for a product that exploded in the past which makes it much easier for us to sell.

My advice for this niche is to break this one big category into sub niches and focus on the one that you understand better.

For example:

You can sell sushi molds for sushi lovers which are REALLY easy to target or choose to sell fruit shake accessories to people who are into shakes and healthy drinks. So instead of going general and targeting tens of millions of people, break it down into sub niches to get to the really passionate ones.

 

To Sum It Up:

These niches are what’s HOT right now so one, follow some of the tips in this article, and start your dropshipping niche store today. The next step will be to create a great looking store and to launch your first Facebook ads.

If you don’t know how to do it, then make sure to check out our FREE e-books that will teach you everything you need to know!

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Trending Product Drill Down – This Product is Exploding in Sales on Facebook

By
Daniel Aloni
-
1
Trending Product Drill Down - This Product is Exploding in Sales on Facebook
Trending Product Drill Down - This Product is Exploding in Sales on Facebook

If you’re looking for a hot product to dropship right now, then you must check out this product that’s currently exploding in sales on Facebook!

In this week’s article, I’m going to review the Facebook ad, the store, and basically everything there is about this product. On top of that, I will also provide tips and tricks on how you can take this product and sell it too.

From my experience, there ain’t a perfect store or ad out there so there’s always room for improvement.

Follow the tips shared in this article and take this product to new heights!

 

find winning products to dropship

 

1. The Product

The product is this cool multi functional pants rack which can be easily found on Aliexpress. The product is quite cheap and costs only about $5 so there’s a good profit margin to make, and you can also bundle it up and offer extra units for a discounted price.

It’s a problem solving product which frees a lot of space in a regular closet and because of that it does really well on Facebook. The main target audience are probably women but I can also see men buying it.

This product is definitely a winner with a HUGE audience so make sure to jump on it right after reading this article and make some bank too.

Now let’s see what the original seller is doing and review the ad, the store, and everything around it.

 

2. The Ad

The product is pretty-much self explanatory and just by showing how it works can be a good ad.

There’s nothing really special about this ad: Standard music and a few shots of different people stacking pants. There’s a black & white shot of a wrong way to arrange pants but it’s not really needed and just a waste of time.

What I would do differently:

1. Use some text in the video ad – It’s a really simple product but I still think there needs to be some text in it. You can add a few words to explain about the product durability maybe, it’s weight, how it works(even if that’s obvious), and maybe advertise your current deal on this product.

2. Add a call-to-action text – There’s no call-to-action text at the end of this video and it’s very important to have one. A simple “Order now and get 50% OFF + Free Shipping” text is enough to make more people click on your store link.

3. Change the call-to-action Shop Now button text – There’s absolutely no need to repeat the product’s name here so just write something like “Order Yours Now – 50% OFF + Free Shipping” to get more people to click on the button.

4. Speed up the first seconds of the video – The first 2.5 seconds of the video show a person hanging the rack with no pants on it. I think it will be much better to speed it up so after the first second you can already see the pants hanging on it. Or just get to the part where he puts the pants instead of showing 2.5 seconds of the rack being hanged.

The first seconds of the video are what we call the scroll stopper – It’s important to have the best part of the product shown to stop people from scrolling their feeds and focus on our ad.

5. Add some text or animation on the black & white video part – It shows us the wrong way to organize our pants so a few words about how annoying it can be or just an animation of a red “X” on it will emphasize the existing problem a bit more.

Ad Copy:

The ad copy is just too simple for me and I don’t really like the style. It probably works great for this dropshipper but I would go with something like this:

“This amazing multi-functional pants rack can hold up to 5 pair of pants in one go! Save more space and make your closet tidier with our amazing pants rack.

Grab yours here => LINK

Order now and get 50% OFF + Free Shipping – Stocks are Limited!”

This ad copy tells a bit more about out product and makes it feel more “premium”, the call-to-action is clearer and we also advertise our current deal + some fake scarcity text about limited quantities to hopefully make more people to buy our product.

 

3. The Product Page

Their product page is pretty decent and I don’t see any major flaws that can negatively affect the conversion rate. The product pictures they use are great with text on them. The description product details, shipping info, and guarantees.

They also have the usual must have stuff like trust badges and a great review section about the product with good pictures.

The text in the reviews is not some kind of gibberish which is usually what I see when people import random auto-translated reviews from Aliexpress. But even with a proper English in them, it still feels a bit forced to me as a lot of the reviews explain too much about the product. Some customers can catch that and wonder if the reviews are real.

Usually reviews are just about how happy the customers are and sometimes you find a long review from like 15% of the customers where they take the time and really review your product. Faking reviews is not allowed, but if you already fake it then do it properly ?

Note:

I’m not saying they faked their reviews, it could be all 100% genuine but it just doesn’t feel that way.

What I don’t like about the product page:

1. Lack of GIFs or extra pictures in the description – I think the description is a bit short and it could be much better if it had an extra GIF or a few more pictures with explanation about the product. This product doesn’t need too much explaining but I still think the description is a bit short.

2. The manual discount codes:

Customers tend to have a short term memory so manual discounts like these doesn’t really work that well. A customer could remember seeing he will get some kind of discount if he orders products for more than $40, but he would never remember the code.

This can hurt you more than help because instead of proceeding with the checkout process, he will return back to check again the discount code and waste more time on your store instead of checking out. Or worse, he can leave without buying a thing because he feels “scammed”.

If you’re offering discounts, make sure to auto apply them on checkout and let your customers know about that.

3. The low bundle discount:

The bundle is great and it offers a product with a real connection to the one they already sell. I’ve seen plenty of stores out there that offer a random product bundle which has no chance of actually selling, so the seller did a good job here choosing the correct product.

What I don’t like is the 5% discount which is just not tempting enough. If you offer a bundle, go with a normal discount of at least 10% to get people to actually take it. 5% is too cheap, and in my opinion, a bundle with such a low discount is just a waste of space.

Their quantity discounts, on the other hand, have a decent discount of more than 10% which is great!

4. The related products section:

As dropshippers, you have to remember that your store isn’t a marketplace like Amazon where people go and shop for multiple products. You pull people from Facebook where they had absolutely no intention of buying anything so you have to make sure to close the deal as fast as possible.

Bundles, upsells, and quantity discounts are welcomed and help you make more money but keeping the related products section is not advised. It can only pull people from the product you’re currently advertising and make them waste more time on your store without actually buying.

In most cases, people end up buying only one product and there won’t be any shopping sprees happening on your store. Work on closing a sale as quickly as you can and after it’s done, you can then start working on selling more stuff to your already existing customer.

 

4. Checkout

First of all, I would like to say that finally I see another seller that doesn’t forget to add his store logo on the checkout page as well. Many dropshippers forget about it and the logo on their checkout page is just plain text.

On top of that, he went one step ahead and also added trust badges to the right side of his logo which is just awesome! Most of the stores I reviewed, like 99% of them, had just their logo in the best case scenario. Having trust badges makes your store look more professional and adds more trust to it.

Now let’s go to the bad stuff:

I don’t know why but for some strange reason, the secondary address field which is always optional is mandatory here. There are plenty of people out there that don’t have anything to write here so it may cause a bit of confusion which just prolongs the checkout process. It can also lead to some customers abandoning the checkout as well.

You have to make it as simple as possible for your customers to checkout and this move is not helping at all!

On top of that, the phone number is also mandatory but in this case, it looks like the store owner is planning on marketing via SMS:

I know for a fact that some people absolutely HATE giving their phone numbers, even if it’s just for the shipping company to contact them if there’s something wrong with their order, so you either make the phone number field optional or you should have a damn good plan with what you’re going to do with the phone numbers you get.

Is getting phone numbers really worth it over losing sales? Do you have a plan on how you’re going to use these phone numbers to squeeze more money out of your customers? You got to ask these questions before making such a move.

Personally, I don’t use SMS marketing so the phone number field is always optional on all of my stores. I prefer getting a higher conversion rate and maximizing my sales at first – I can worry later about how I can make more money from my already existing customers.

Shipping page:

Nothing really special here except the high shipping price. It’s good that they wrote “expedited” as a shipping option and not just “regular shipping”, but I still think the price is a bit too high. I would charge no shipping at all just to test it OR maybe increase the price a bit and charge less for shipping.

For example:

Instead of selling this product for $19.99, we could price it for $22.99 and charge only $3.99 for shipping.

Payment page:

Standard payment page with both PayPal and Credit Card options present which is great. Nothing really to add here except maybe changing the button color to green(and same with all the button color on the checkout pages).

 

To Sum It Up:

As you can see, the original seller did a pretty good job with this product and his store BUT he still made some mistakes so there’s plenty of room for improvements. The store’s conversion rate is probably below average and this means that a good amount of sales were lost.

On top of that, the market for this product is HUGE so there’s still plenty of sales to be made! Go through my review and implement my tips to make a perfect ad and store around this product so you can make some sales too.

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

[New Feature] Ecomhunt Extension – Hunt Down Your Competitor Facebook Ads And Shopify Stores With A Click!

By
Daniel Aloni
-
0
[New Feature] Ecomhunt Extension - Hunt Down Your Competitor Facebook Ads And Shopify Stores With A Click!
[New Feature] Ecomhunt Extension - Hunt Down Your Competitor Facebook Ads And Shopify Stores With A Click!

Introducing Ecomhunt Extension – A chrome extension to help you hunt down competitor Facebook ads & get important information on your competitor Shopify stores.

Ecomhunt Extension is an old feature that makes a big comeback with fixes to existing past issues and new upgraded features. This feature is a must for every dropshipper out there to quickly get information on any Shopify store you visit, and to spy on popular Facebook ads.

Start using Ecomhunt Extension: https://chrome.google.com/webstore/detail/ecomhunt/nkcchjfdmoghfjkoocoipgmifdmpbimb

(You must have an account on Ecomhunt.com to start using Ecomhunt Extension)

IMPORTANT:

In order for this feature to work, you will have to login using your Ecomhunt.com account details.

If you’re already connected, please logout from Ecomhunt.com and login again for the chrome extension to work.

find winning products to dropship

1. How To Start Using Ecomhunt Extension?

As with any chrome extension you install, simply click on the blue Add to Chrome button and a small popup will appear that will ask you if you want to add it. The process is fast and it takes just a couple of seconds for it to be added to your chrome browser.

Another popup will appear saying the extension was added successfully.

For easier access and for this extension to fully work, make sure to pin it to your toolbar.

Next go to Facebook or to any Shopify store and click on the small extension icon to activate it – It will ask you to login(if you’re already logged in, you will have to disconnect from Ecomhunt and connect again).

Login using your Ecomhunt.com account email & password to start using our chrome extension.

 

2. How To Hunt For Facebook Ads?

One of the most powerful features of this chrome extension is the ability to hunt for Facebook ads that appear on your feed. With this extension, you can show ALL the sponsored posts or only the viral ones.

When you activate one of the options, your Facebook feed will refresh for a few seconds and right after that you will only see sponsored posts.

If you choose the first option which shows all the sponsored posts, you will see both viral and low engagement ad posts. If you choose to see only viral posts, you will see posts with good engagement on them.

Low engagement ad example:

Viral post example:

Pro tip #1:

Click on any dropshipping ad you see on your feed and Facebook will suggest more ads of the same type. This way you will get less big brand ads and more dropshipping ads which is exactly what you need to be looking for.

Pro tip #2:

Don’t forget about the people in the comments when you hunt for ads. You can find so many cool products and niche ideas simply by clicking on one of the profiles who commented in the ad.

Let’s take a look on this ad that popped on my feed:

It’s a really cool product for hikers which I recommend selling right now because it’s doing really well. When I checked the comments, I found some people who commented that they like it and some that already received the product.

So I just randomly picked one of them and checked their share history. I saw some dropshipping products they shared but the one thing that drew my attention was this shirt that one of the ladies shared:

It’s a really nice quote and design so as a print-on-demand seller, this shirt caught my attention. I can take this quote, make a similar design, and try to sell it too. Or maybe offer a different product like a mug to show something new to the target audience.

This is just one example of the many products I’ve found on people’s feeds so don’t forget to check the comments to get more product and niche ideas!

Pro tip #3:

You can also search through people’s likes to find awesome pages of businesses or just get some ideas on what to sell next. Here’s an example of a profile I chose to spy on from the same ad post I found using the chrome extension:

This guy is really into guns/hiking and I instantly found ton of awesome pages he liked which I can use to get some ideas. Some of these are really cool and I believe that if I were to research this niche the regular way, I would’ve missed some of these pages.

If you ever feel stuck not knowing what to sell or what niche to choose, then just use this tip to get some ideas flowing into your head 😉

Pro tip #4:

Save ad posts with low engagement and check them once a week or so to see how much more likes/shares/comments they gained. This is your chance to be one of the first ones to spot a hot product and sell it with minimum competition!

 

3. How To Hunt Shopify Stores And Get Valuable Data On Them?

It’s the same as with Facebook ads just this time you need to be on an online store hosted on Shopify. We’ll use Kylie Cosmetics Shopify store as an example to see what data we can get on her store.

The data pulled from the store is:

1. New products – Find the newest products on any store. One of the ways to use this feature is to find a successful dropshipping store and closely monitor the latest products they added. It can help you spot a winning product before other dropshippers do.

2. Best sellers – Get the list of the top sellers for any store you visit.

3. Apps – Ever wondered what apps a successful store is running or what was that cool feature you just saw? Well then now you can see all the apps the store is using in the Apps tab and easily install them in your store too.

4. Facebook ads – Click this option to be transferred to the ad library. This option only works if the Shopify store you’re currently checking has an active Facebook page with active ads.

With just 1-click we are in Kylie’s Facebook ad library and we can see all the ads they’re currently running.

On top of that, you can also see the store’s theme and a quick link to SimilarWeb:

 

Pro tip:

If SimilarWeb has data on a store, then you can use it to roughly calculate the amount of sales it gets.

You can look for global average conversion rate for that store’s industry and use this info to calculate how much sales they’re getting a month. It’s a rough estimate but it’s good enough to help you understand if they’re doing fine.

 

To Sum It Up

Ecomhunt’s  Extension is a must have tool for any dropshipper out there! It will save you a lot of time and get you the data you need in a click, but in my opinion the most powerful thing about this extension is the research factor.

As a dropshipper, you have to be dynamic and constantly search for new products/ideas and this chrome extension is going to help you exactly with that. Use the tips I shared in this article and you will definitely find you next winner soon.

Good luck!

 

Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?

Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!

Must Read Articles:

Ecomhunt Dropshipping Podcast Season 1: A New Way To Dropship And Using US Platforms For Fast Shipping

By
Daniel Aloni
-
0
Ecomhunt Dropshipping Podcast Season 1: A New Way To Dropship And Using US Platforms For Fast Shipping
Ecomhunt Dropshipping Podcast Season 1: A New Way To Dropship And Using US Platforms For Fast Shipping

Check out the interview by Ecomhunt’s Ariel Ben Solomon with AutoDS CEO & Founder Lior Pozin!

AutoDS helps thousands of dropshippers to manage & automate their dropshipping stores on Shopify and other platforms.

Lior, who is also a long time dropshipper with years of experience, is going to share with us some really sweet tips about autoDS and dropshipping in general you simply cannot miss!

Lior also explains how you can use AutoDS app and be able to offer 2 days shipping to customers from various other stores and suppliers.

Make sure to watch it all because it can be a game changer for your dropshipping business!

3 Winning Products You Should Sell Right Now With Full Detailed Targeting + Store & Ad Review [Youtube]

By
Daniel Aloni
-
1
3 Winning Products You Should Sell Right Now With Full Detailed Targeting + Store & Ad Review [Youtube]
3 Winning Products You Should Sell Right Now With Full Detailed Targeting + Store & Ad Review [Youtube]

We’re back with 3 super hot products that are making waves in the market as we speak!

For this week’s video, Serban handpicked 3 products from Ecomhunt for you to sell on your dropshipping stores, and each product you see will have full detailed targeting.

On top of that, He’s also going to randomly review a product’s store or ad to see what they did and suggest improvements if needed. And more stuff like selling strategy just to make it easier for you when you go and launch ads for one of these products ?

Enjoy!

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