From selling the wrong products to having a badly optimized store, these are the reasons that stop you from having a successful dropshipping business.
In this week’s article, we’ll talk about 5 of the most common reasons why your dropshipping store is failing, and what you got to do to fix the situation and finally start getting sales.
Hope you like this article and let me know if you have any questions in the comments.
1. Your Ads Suck
About 7 months ago, Serban Sida (our Youtube guy and one of our top mentors) recorded a really interesting video where he hired 5 guys from Fiverr to make him a dropshipping video ad for a really popular product.
The product was the calming pet bed for cats & dogs, which was a really popular product back then that many dropshippers tried to sell, and we wanted to see how well the guys on Fiverr will do their job. To make it more interesting, we hired cheap sellers and more expensive ones to see if there will be a difference in quality.
To our surprise, the cheapest Fiverr guy is the one who delivered the best video ad and all the rest were okayish at best. We found many mistakes in the video ads they made, so feel free to check out this video to see how a real good video ad should look .
My point here is that these sellers should be experienced with hundreds of video ads they made to other dropshippers, but they still delivered bad video ads for our product… Now imagine what it is like for newbie dropshippers who just entered the scene to try and create a dropshipping ad?
In most cases, newbie dropshippers ads are simply bad with a lot of important stuff missing – No call-to-actions text, no scroll stopper, low quality footage, bad build, etc. So before you go creating your first video ad, here are a few tips for you to make it right:
- Spy on successful dropshipping ads – One of the best ways to learn is to see what other successful dropshippers are doing. Search for popular ads on Facebook and learn from them. If you can’t find popular ads, I suggest checking clicking on the Facebook ad links for popular products on Ecomhunt.
- Copy their structure – After watching a few ads, choose the one that suits the product you’re currently trying to sell the best, and copy its structure. This way you can limit the number of possible mistakes you make if you were to do it all from your head.
- Save your money – If you decide on hiring someone to make your ads for you, paying more won’t guarantee getting a better video ad in return(see our Youtube video as an example). Be careful with who you choose and if you’re not sure, you can always give them another video ad as a reference. This way, you’ll limit the number of mistakes they can make when creating your video ad.
- Create your own video ads – Practice makes perfect and it can also save you a lot of money! Learn how to make your own video ads with Camtasia and expand your skillset. I really recommend checking out our video ad mastery course by Mordechai Arba, the CEO & Founder of Ecomhunt. It’s a great step-by-step course that teaches you everything you need to know on how to create video ads that convert.
2. Your Store Isn’t Optimized
If you want stuff moving in your store and to get the actual sales you deserve, your store needs to be optimized for sales. Premium themes, professionally designed logo/banners, etc, aren’t a guarantee for sales no matter how much money you spent on them.
I see so many dropshippers that spend hundreds, if not thousands on logos and premium themes thinking this is what going to land them their sales… When in reality, you can have a super successful dropshipping store with a $30 logo and by using a completely free Shopify theme.
The real import part is to make sure it is OPTIMIZED and READY for sales by tweaking the settings, creating great looking product pages, and making sure the checkout process is simple and quick to close the sales as fast as possible.
Let me tell you a secret: I can build a fully optimized Shopify store in about an hour and it will cost me a fraction of what 80% of dropshippers out there spend on their stores. No premium themes or crazy expensive logos. No code editing and without hiring Fiverr guys. Everything done by me and me alone, and it works every time.
If you want to know more about store optimization and how the Pros do it, then download our free Dropshipping made simple e-book here. There’s no better Shopify store building & optimization guide out there!
3. You’re Selling The Wrong Products
Even the most experienced dropshippers out there fail quite often when searching for winning products to sell on their dropshipping stores. They do succeed simply by testing more and more until they land on that one product that makes all their losses disappear.
So why can’t the newbies replicate the same thing? Three simple answers:
- They don’t have enough experience – A newbie will waste so much more money on testing products a Pro wouldn’t even touch, thus losing much more money.
- They don’t have the resources – A newbie has a much smaller budget compared to a Pro dropshipper.
- They don’t have a working system – A newbie will most definitely struggle with almost everything(store, creatives, ads) while a Pro dropshipper has everything working on autopilot.
The good news are that you don’t have to follow the old way of searching products anymore and instead ride on already working products. This way you remove the unknown factor of guessing which product will sell.
This is the way Ecomhunt works and this is also the reason why this platform is so popular among dropshippers. Instead of looking on aliexpress and guessing which product will sell, Ecomhunt will deliver products that are actually proven to sell. Not on aliexpress but for other dropshippers which is the most important part!
This allows you to simply jump on the same product and sell it too. Of course, there’s still work to be done like creating new ad creatives and lauching your own ads, but this is way better than the old regular method.
And the best part is that it allows newbies with limited budgets to find success relatively fast by pointing them to the right products. And with all the extra data they receive, they can always spy on successful stores and take inspiration from them which will increase their chances even more.
So if you’re looking for the right products to sell on your dropshipping store, then Ecomhunt is the way!
4. You’re Copying Others – No Originality
One of the most common mistakes out there is thinking that you can simply copy someone else’s work to get sales right away. If you think about it, it could(or even should) work but in reality it doesn’t. The main reason copying someone else doesn’t work is because you bring nothing new to the table.
Let’s take a look at how Facebook delivers ads to your audience:
Let’s say your target audience is 100k people in the cat niche and you ask Facebook to deliver ads to them. Facebook, based on their user data, is going to deliver your ads only to those who are most likely to purchase. By now you should understand that your actual audience is already lower than 100k.
Now what happens if for the same 100k audience there are 100 more dropshippers who try to sell their products? That’s right! It’s now a competition and the one who has the better ad is the winner.
If you were lazy and just copied someone’s ad, then you don’t show anything new and the audience who already saw the same ad for the same product will not respond. But if you weren’t lazy and took your time to create a better ad, then there’s a big chance you will get sales and even collect the sales your competitor lost.
With single interests being as big as 80M(only in USA), there’s plenty of room for everyone to make sales so all you got to do is to create original content and not copy someone else’s work(it’s also illegal).
5. You’re In A Hurry
If you’re looking for a quick buck or expect getting sales in the first hour after launching your ads, then dropshipping isn’t for you. Dropshipping, like any business out there, requires time and money. The money is your testing budget for the products you’re trying to sell, and the time is the experience you gain for testing each product.
You will most definitely lose money at first, but if you do it smartly, the money you lost will turn into an investment and a learning experience which will bring you one step closer towards your first successful campaign.
Opening a dropshipping store isn’t the same as opening a real physical business – You don’t need to rent a place and fix it up or buy a crazy amount of stock before you even had your first real customer.
What it does require is a fraction of that initial investment for running ads and A LOT of learning before jumping into the waters. Fortunately for you, the learning is completely FREE on Ecomhunt and you can find absolutely everything you need on this blog, our Youtube channel, and in our University.
If you take your time and learn everything you need to know, your chances to make actual progress towards your first successful product will be real. Why? Because you took the time to understand how this whole business works and what to do with the data you receive back.
If you don’t have time for it and you were too excited to run your first ads while having a half-baked store & ads, then you’ll simply keep on failing without making any progress towards your goal. Why? Because you most certainly missed a crucial piece of information that could’ve helped you figure out what went wrong.
I know how exciting this whole business is and what a thrill it is to see the first sale in your store, so if you want to feel it firsthand, you should first learn before spending your hard earned money. This way you will have a real chance to actually succeed!
To Sum It Up:
Be original, don’t hurry, use the tools we give you on Ecomhunt, and learn everything you can about dropshipping before driving traffic to your new dropshipping store. This way, you’ll have a much better chance of seeing actual results, and progress towards your goal of having a successful dropshipping business.
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
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Daniel Aloni is one of the leading mentors in the Ecomhunt family. Daniel is a highly experienced Print On Demand seller with multiple 6 figures successful launches.