E-commerce is expanding in Latin America, where the number of users of e-commerce apps increased by 48%.
According to an article by Entrepreneur, a recent report found that Brazil, Mexico, Argentina, and Colombia were the top countries for e-commerce from 2019-2020, fueled by the coronavirus pandemic.
Compared to the previous year, Mexico saw record growth of 192% in online e-commerce applications during the first half of 2021.
According to the firm Statista, it is projected that by 2024 the number of consumers in Latin America buying products online will grow by 31% and reach 351 million people.
According to the report, one Mexican company, Redlemon, founded 15 years ago to sell electronic products online, has seen sales explode. As a result, the company plans to expand to the rest of Latin America in partnership with Merama.
The integration between Microsoft Bing and Shopify is now active with Bing Shopping and Bing Search results, the company announced on Tuesday.
It is possible to click “Buy Now” on a search result and go directly to the cart page.
Microsoft announced the plan in October, and now the integration is live.
“With the integration of Shopify, you will now have access to millions of merchants to select from. And when you get that perfect set of ‘boho solid colored pajamas,’ just click the ‘Buy Now’ link to reach the shopping cart page directly – one less step to complete your shopping,” the company said in a statement.
“Merchants can quickly connect through the Microsoft Channel using their Microsoft Advertising account or sign up for a new one in few easy steps,” it said.
Brands are using TikTok more than ever because it has over 1 billion users and its ability to make an ad appear natural.
According to a report in The New York Times on Tuesday, TikTok is working to make the platform better for marketers who value the social media platform for its addictive algorithm.
“Brands have moved from just testing out TikTok to making it a budget line item or creating dedicated campaigns for TikTok specifically,” Krishna Subramanian, a founder of the influencer marketing firm Captiv8, told The New York Times.
According to the report, TikTok shared information with advertisers stating that 18 to 24-year-olds watch an average of more than 233 TikToks per day and that women aged 25 to 34 spent an average of one hour on the app per day.
The report says that brands are taking advantage of the #TikTokMadeMeBuyIt trend and launching giveaways tagged #TikTokMadeMeGiftIt.
Marketing is about presenting products that are perceived to have a higher value than they really are worth, according to an excerpt from a new book by Harry Lang, who has 20 years of marketing experience.
Marketing Week published the excerpt in an article, which says that marketing involves convincing people to want a product for more than the cost.
Keeping your existing companies is a crucial goal.
“Minimizing the loss of returning customers. It’s cheaper to keep a customer than it is to find a new one, so a good marketing strategy always tends and nurtures its loyal base,” he writes.
Customers should be kept engaged and content with an improved product and relationship and community building post-sale.
Lang explains that bad marketing is better than no marketing.
“Of course, a well-researched brief and astute media strategy will do better (much better, in fact) but it’s a handy reminder that having something live is almost always better than being a silent wallflower.
Instagram surpassed two billion monthly active users worldwide in October, employees told CNBC.
The last time Facebook revealed Instagram numbers was in 2018, when it reached over one billion users. This comes as TikTok is competing with Instagram for users.
TikTok was installed 596.1 million times globally this year which is more than Instagram’s 570.7 million installations, according to Sensor Tower.
“TikTok did an extraordinarily good job of winning at that youngest demographic over the past four or five years,” said Daniel Newman, principal analyst at Futurum Research, according to the report.
“It did to video sharing and short-video sharing what Snap did to messaging and disrupting that particular demographic,”” he said.
3 Winning Products To Dropship Right Now And The Features We Used To Find Them
Looking for products to dropship this Christmas and explode with them in 2022? Then make sure to check out these 3 hot winning products!
Using various features like Ecomhunt LIVE and Ecomhunt Adam, we were able to find winning Winter products that you can sell right now and make some bank.
In this week’s article, you’ll find the 3 special products we picked for you followed by some really useful tips. And on top of that, you’ll also get professional targeting suggestions you can use for each product.
Don’t wait too much on these products and start selling them now!
Enjoy.
1. Winter Coat For Dogs
This Warm Winter Coat for dogs is a great product to start selling right now during Christmas and you can keep selling it long after it’s over.
There’s no deadline, no shipping guarantees and worries about pissed customers – Just create your ad and get the Christmas money into your pockets ?
The Cold season is upon us and caring dog owners everywhere will be looking for warm coats like this one for their furry friends. So don’t wait too much on this product and start selling it right now!
We found this product using our newest feature Ecomhunt Adam and it’s entirely FREE for all users:
Using the power of AI, we asked Adam to find for us winning products from Aliexpress related to Winter. One of the product Adam chose to show us was this Winter dog coat and it’s definitely a winner.
Note:
Ecomhunt Adam isn’t an Aliexpress scraper so don’t expect it to show any product with the keyword you choose. Adam AI will show only the winners based on its internal calculations.
As you can see, this product is steadily growing in sales and it will probably keep on growing from this point forward up until Winter is officially over(which isn’t going to happen soon).
Targeting:
Targeting for this dog coat should be pretty simple… Just target regular dog interests like the ones above and you should be good to go.
You can use one interest per adset or layer them down like you see in the picture above. I also think using interests like Dog grooming or Dog health will get you the most hardcore dog owners so definitely try them out.
Another option, which is way easier, is to target small dog breeds and not just general dog interests. I believe this coat will sell better for people who own small dogs and not big ones.
It’s the small dogs who are always cold and not the big ones, so try setting up your main budget to target small dog breeds and the rest you can use to target dogs in general.
2. Warm Winter Home Slippers
Another product we found using Ecomhunt Adam are these Warm Winter Slippers which are currently trending on Aliexpress. They’re really good looking and with the right video ad, it won’t be a problem to sell them this Winter.
You can find a good video you can use for your ads on the Aliexpress sale page, and I bet there’s a few more videos to be found if you look on different listings.
So making a good video ad isn’t a problem and if you’re in hurry you can always start with photo ads to see if it can work too.
As you can see, the product has great numbers on Aliexpress with more than 1,000 orders in just a month. And with a price tag of $20, you can easily sell these for $40 and maybe even $50 on your stores.
Important:
There are a few more Winter slippers just like these but with different designs, so take a look around and pick the ones you like the most. You don’t have to dropship the same exact products as recommended here 🙂
Targeting:
In this case, targeting is a bit more complex…
Anyone basically is a target audience for these slippers so your choices are simply going general or maybe targeting regular fashion interests.
Another option is to pick the coldest states(if you target USA) and target an audience over 40 or even elderly people who might need these slippers more than others.
Endless possibilities really, but with the right ad you should be able to hit the sweet spot and get the most out of this product.
3. Baby Shark Sleeping Bag
Now this Baby Shark Warm Sleeping Bag is a really cute one and just perfect for the Cold season. On top of that, targeting is super simple so all we have to focus on are the ads we’re going to use.
We found this product using the Ecomhunt LIVE feature which gives us a list of 50 most trending products from Ecomhunt database.
Use our LIVE feature to find which Ecomhunt product is currently trending and be the first one to sell it.
Any product, new or old, can be suddenly trending – Your only job is to spot it using the LIVE feature and sell it on your store before other dropshippers join the party.
This product isn’t in the top 10 but it’s steadily rising and will probably break the top 20 spot in a few weeks. And How can I know this?
Well if you click on the baby shark sleeping bag product, you’ll see a bunch of charts popup and the one I’m always looking at is the Orders Growth.
As you can see, the orders are growing each day which means this product is gaining popularity. The buyers interest over time is quite solid too so yeah this product is definitely going up.
IMPORTANT:
This product has zero connection to Baby Shark song, BUT if you mention Baby Shark on your ads you can get yourself banned and that’s something you don’t want to happen.
So refrain from using the Baby Shark brand name and just go with something else.
Targeting:
Like I said, targeting is super simple thanks to Facebook – You have precise interests you can use like Parents with toddlers and New Parents to target exactly the audience you need to sell this product.
As simple as that ?
To Sum It Up
Christmas is the most wonderful time of the year and it doesn’t end on Christmas Eve like some dropshippers think. There’s still money left to be spent which means our work here is not done.
The products above are a perfect example of products you can keep selling LONG after Christmas and without giving any deadlines that could hurt your business.
Just prepare some good looking ads around these products, launch your ads, and sales should be rolling in!
Good Luck!
Struggling to find good products to sell? Not sure who’s your target audience? Tired of losing money on products you were sure were “winners”?
Then Ecomhunt is what you need! Find hot winning products that are added daily, spy on their ads & stores and import them into your store in 1 click and Start Selling Today!
Instagram released a new feature called “Reels Visual Replies” that allows users to reply to comments on posts.
The new option allows users to reply with a video similar to TikTok’s video replies, reported TechCrunch on Monday. The video reply will appear like a sticker.
TikTok launched the feature last year, and because of its popularity, Instagram followed suit.
Instagram announced the feature in a tweet, “That’s why we’re excited to launch Reels Visual Replies, a new feature to interact with your audience.”
As the competition heats up between Instagram and TikTok, one company says Instragram ads perform better than TikTok.
Creatopy, a platform to create ads, released a case study after running similar video ad campaigns on both Instagram Reels and TikTok ads.
The Instagram Reels ad performed much better than on TikTok regarding reach and impressions, the company said in a post on its website last month. Instagram Reels had almost double the reach and around three times the number of impressions compared to TikTok.
Here are five ways you can make your potential customers click your emails, according to an article in The Business Journals.
1. Create objectives for the campaign. For example, why are you emailing, and what reaction do you want?
2. Personalize and segment your emails to be more relevant for the potential customer. For example, using email software such as Klaviyo allows you to use data on buyers, so you send the correct email to the right person.
3. Catch the potential customer’s interest in the subject line right away. In B2B sales, for example, the company decision-makers may make decisions less on emotion and more on objective facts, so include those in the subject line. OptinMonster found that 33% of recipients open an email only based on the subject line.
4. After getting the recipient to read the email, the next step is to make sure the content brings value. According to the report, shorter and focused emails are better, which cites a study by Boomerang, which found that emails containing 75-100 words had the highest response rate (51%).
5. For B2B email marketing campaigns, using tools such as Linkedin can get you the key decision-makers you want to reach out to.
Apple allows app developers to track data from iPhone users to get around the privacy updates that damaged advertising tracking on Apple users.
According to a report by the Financial Times on Wednesday, this quiet shift allows for a more flexible interpretation of the privacy policy.
Apple allowed its users to opt-out of allowing apps to track them. However, according to the report, companies including Facebook and Snap can still access user signals from iPhones as long as it is anonymized and aggregated and not linked to a specific user.
Therefore, apps can use these group signals without linking them to individual iOS users.
Cory Munchbach, chief operating officer at customer data platform BlueConic, told the Financial Times that Apple relaxed the enforcement of its privacy changes because it could hurt its own user experience by ruining its apps.
“Apple can’t put themselves in a situation where they are basically gutting their top-performing apps from a user-consumption perspective. That would ultimately hurt iOS,” she said.
