Instagram surpassed two billion monthly active users worldwide in October, employees told CNBC.
The last time Facebook revealed Instagram numbers was in 2018, when it reached over one billion users. This comes as TikTok is competing with Instagram for users.
TikTok was installed 596.1 million times globally this year which is more than Instagram’s 570.7 million installations, according to Sensor Tower.
“TikTok did an extraordinarily good job of winning at that youngest demographic over the past four or five years,” said Daniel Newman, principal analyst at Futurum Research, according to the report.
“It did to video sharing and short-video sharing what Snap did to messaging and disrupting that particular demographic,”” he said.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon