The integration between Microsoft Bing and Shopify is now active with Bing Shopping and Bing Search results, the company announced on Tuesday.
It is possible to click “Buy Now” on a search result and go directly to the cart page.
Microsoft announced the plan in October, and now the integration is live.
“With the integration of Shopify, you will now have access to millions of merchants to select from. And when you get that perfect set of ‘boho solid colored pajamas,’ just click the ‘Buy Now’ link to reach the shopping cart page directly – one less step to complete your shopping,” the company said in a statement.
“Merchants can quickly connect through the Microsoft Channel using their Microsoft Advertising account or sign up for a new one in few easy steps,” it said.