Product shortages cause shoppers to change their plans
As shipping logistics remains a problem this 4th quarter, shoppers are willing to change their plans if a product is unavailable.
Between August and October, most US shoppers...
Black Friday data shows slowing of e-commerce
According to preliminary data from Sensormatic, data from Black Friday show that e-commerce is cooling off, with shopping down 28% compared to 2019.
According to data from Sensormatic...
Shopify has record Black Friday with sales up 21%
The Canadian-owned e-commerce platform Shopify announced on Saturday that it sold $2.9 billion worldwide on Black Friday, a 21% increase from the previous year.
The company said that...
Email marketing is still crucial for 2022
Despite the growth of mobile messaging apps and social media platforms, email still is an essential tool to communicate with customers and potential customers.
According to an article...
Google Ads ads new features
Google Ads launched four new features that give businesses more data on the Insights Page.
Google says that 53% of consumers plan to shop more online this year...
Twitter to combine shopping with livestreams
Twitter will host its first shopping live stream by Walmart on November 28, the company announced on Monday.
The 30-minute stream called "Cyber Deals Sunday" collaborates with Walmart...
Facebook testing new ways to control News Feed
Facebook parent company Meta announced on Thursday that it is testing more ways for users and brands to control the News Feed.
"As part of this, people can...
Meta holds top spots on top 10 mobile apps
Meta - the new name for Facebook - dominates the list of the top 10 mobile apps worldwide.
Meta holds the top four spots with Whatsapp, Facebook Messenger,...
TikTok to gain 1.5 billion users by next year
TikTok may reach 1.5 billion monthly users within the next year, according to data from App Annie's 2022 Mobile Forecast report.
This number is higher than Instagram, with...
SMS marketing can boost your sales
Consumers want brands to be sending them text messages. According to Yotpo research that found that 72% of all UK consumers signed up for SMS messages to...
