Despite the growth of mobile messaging apps and social media platforms, email still is an essential tool to communicate with customers and potential customers.
According to an article in The Nation Roar, email marketing is much cheaper and more efficient than other media, and results can easily be tracked.
The email newsletter to customers is an important marketing tool and should provide value. However, email can serve different purposes. It can be used to inform, market, educate.
Email campaigns are also easy and quick to create and are the most used digital marketing tool.
Getting potential customers on your email list is a great way to turn visitors into customers.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon