The Canadian-owned e-commerce platform Shopify announced on Saturday that it sold $2.9 billion worldwide on Black Friday, a 21% increase from the previous year.
The company said that the top cities with sales were New York, London, and Los Angeles. The top-selling countries were the United States, United Kingdom, and Canada.
Apparel and accessories were the best-selling product category.
“Every year, Black Friday represents one of the largest single-day sales moments for entrepreneurs around the world, and this year it was bigger than ever,” said Harley Finkelstein, President of Shopify.
“From in-store retailers, to online, and even viral TikTok must-haves, these Black Friday sales show that independent businesses are having a massive impact on global commerce. Consumer support of independent brands is at an all-time high,” he added.
Mobile made up 72% of sales and only 28% on desktop. Last year, the company said 67% of sales were on mobile and 33% on desktop.
The average cart value was $101.20, higher than the last Black Friday average of $90.70.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
