The Canadian-owned e-commerce platform Shopify announced on Saturday that it sold $2.9 billion worldwide on Black Friday, a 21% increase from the previous year.

The company said that the top cities with sales were New York, London, and Los Angeles. The top-selling countries were the United States, United Kingdom, and Canada.

Apparel and accessories were the best-selling product category.

“Every year, Black Friday represents one of the largest single-day sales moments for entrepreneurs around the world, and this year it was bigger than ever,” said Harley Finkelstein, President of Shopify. 

“From in-store retailers, to online, and even viral TikTok must-haves, these Black Friday sales show that independent businesses are having a massive impact on global commerce. Consumer support of independent brands is at an all-time high,” he added.

Mobile made up 72% of sales and only 28% on desktop. Last year, the company said 67% of sales were on mobile and 33% on desktop.

The average cart value was $101.20, higher than the last Black Friday average of $90.70.


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