Heavy Discounts Drove Record US Online Holiday Spending, Research says
Adobe Analytics reported that U.S. digital spending during the holiday season of 2022 increased by a greater-than-anticipated 3.5%, with businesses using steep discounts to entice inflation-weary shoppers...
High-End Shoppers are Driving US Luxury Sales
Luxury brands in the United States that cater to wealthier consumers outperform those that cater to lower-income shoppers who are put off by economic uncertainty, according to...
B2B Marketers Claim that Social Media Increases Sales
According to Wpromote and Ascend2, 60% of US B2B marketers believe social media would be the most effective B2B medium for driving profits in 2023.
According to Insider...
Numerous Companies Worldwide have not Adopted AI
Most businesses worldwide have yet to implement AI and machine learning or are still in the research phase.
According to a June Workday poll, 42% of firms...
Instagram has Long Earned More from Ads than YouTube
Meta submitted a motion on Friday to dismiss the FTC's monopoly charges, which contained information about how much advertising money Instagram has generated in recent years.
The Verge...
Google Boosts Ads on YouTube Shorts
Amid platform expansion and broader income problems, Google is upgrading YouTube Shorts advertising and offering new options for brand awareness.
Google is unveiling new advertising options on YouTube...
Instagram Simplifies Resharing
Instagram is developing a new feature that will allow you to easily see your most recently shared Reels. This enables users to reshare a Video they enjoyed...
Video Accounts for Over Half of Social Media Time, but Growth is Slowing
This year, video will make up 56.4% of all daily social network time in the US, according to a prediction by Insider Intelligence/eMarketer.
Even though that share will...
Instagram Remains Top Platform for Influencer Marketing
Marketers continue to increase their investment in creator campaigns.
However, successfully allocating those dollars is becoming more difficult as prices rise, the number of channels expands, and...
Email Marketing is B2B Marketers’ Most Effective Channel
Based on data from April 2023 from Ascend2 and Zoominfo, 52% of US B2B marketers say that email marketing has the most significant effect on their multichannel...
