In the face of discontent with Google’s results, Generation Z is turning to social media as a search engine, looking for rapid, relatable solutions.
According to statistics published by Axios, younger people are breaking from millennials who grew up with Google.
“46% of those ages 18-24 start their information quests by searching on Google, per data shared exclusively with Axios from YPulse, a youth research firm,” stated the report. Of those 25-39, 58% start their searches with Google.
21% of people aged 18 to 24 start with TikTok, and 5% start with YouTube.
“Google is still top overall for initial searches, followed by TikTok and YouTube,” noted the report.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
