In the face of discontent with Google’s results, Generation Z is turning to social media as a search engine, looking for rapid, relatable solutions.

According to statistics published by Axios, younger people are breaking from millennials who grew up with Google.

“46% of those ages 18-24 start their information quests by searching on Google, per data shared exclusively with Axios from YPulse, a youth research firm,” stated the report. Of those 25-39, 58% start their searches with Google.

21% of people aged 18 to 24 start with TikTok, and 5% start with YouTube.

“Google is still top overall for initial searches, followed by TikTok and YouTube,” noted the report.


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