Amid platform expansion and broader income problems, Google is upgrading YouTube Shorts advertising and offering new options for brand awareness.
Google is unveiling new advertising options on YouTube Shorts, including expanded video reach campaigns and the introduction of a “First Position on Shorts” tool, reported the Search Engine Journal.
This feature allows an advertiser’s content to be the first video viewers see when scrolling on Shorts.
YouTube Shorts is a rapidly growing platform with over 50 billion daily views.
Google is introducing in-feed video advertisements into video reach campaigns, meaning these ads will appear on YouTube’s home feed and search results.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon