US Marketers Spend More on Email Marketing to Boost Engagement

0
US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...

Snapchat Users will be able to Shop on Snapchat

0
Snapchat users in the United States will be able to buy select products featured on the e-commerce website directly from the social media app, similar to a...

Google: Your Domain Name is Not Everything for Your SEO

0
Google's John Mueller said regarding domain names and SEO on Mastodon that it is not a critical factor in ranking your website. "Your domain name is never going...

Executives Worry about Digital Marketing Effectiveness

0
The ability to reach target audiences effectively at scale is the top worry for more than half (53%) of CEOs worldwide, according to the IDC. Despite the impending...

Video Accounts for Over Half of Social Media Time, but Growth is Slowing

0
This year, video will make up 56.4% of all daily social network time in the US, according to a prediction by Insider Intelligence/eMarketer. Even though that share will...

Customers’ Limited budgets Dampen Amazon’s outlook

0
Amazon.com said on Thursday that its operating profit could fall to zero in the current quarter as layoff savings fail to offset the financial impact of consumers...

Google Search to Become More ‘personal’ by Adding AI Chatbots and Videos

0
The changes attempt to respond to queries that typical '10 blue links' web results cannot simply answer. According to a report in The Wall Street Journal, Google is...

Global Personal Luxury Sales are Approaching the $500 Billion Threshold

0
Although growth is slowing, global personal luxury sales will increase from $415.45 billion in 2023 to $499.59 billion in 2027, according to a forecast by Insider Intelligence/eMarketer. The...

TikTok Outperforms Instagram Reels in Terms of Engagement

0
Content creators with over one hundred thousand followers have a higher engagement rate on TikTok than on Instagram Reels, according to data from The Influencer Marketing Factory...

Consumers Cut Clothing Spending Due to Inflation

0
Gap's fourth-quarter loss was more extensive than expected, and the company's sales forecast for the year was lower than Wall Street expected. This shows that people buy...