Content creators with over one hundred thousand followers have a higher engagement rate on TikTok than on Instagram Reels, according to data from The Influencer Marketing Factory as of September 2023.
According to the July 2023 projection of Insider Intelligence/eMarketer, half of marketers are still not using TikTok for influencer marketing, which means they are missing out on contacting engaged users.
TikTok may have seemed unfamiliar a few years ago. Still, with more than a third of US internet users on the site, according to Insider Intelligence/eMarketer’s May 2023 forecast, it is a good investment area.
Engagement on Instagram Reels is lower, but not by much, particularly among mega-influencers with over 10 million followers.