Google is introducing new capabilities to assist brands in engaging with customers throughout the holiday season.
According to Search Engine Land, marketers should stay up to date on Google’s new features to increase their reach and possibly boost conversions for a higher return on investment.
Google has introduced a new location for exclusive shopping deals. The search engine’s deals hub was created to make it simple for customers to find discounted products from multiple websites in one place.
To promote conversions, Google is introducing numerous new price features, including a deals page that shows millions of deals from thousands of brands.
Another feature is a “resume browsing” card on Chrome on desktop to show recently viewed products.
Additionally, through the Merchant Center settings, merchants will have control over where their new deals appear on Google.
Google is also releasing its annual list of 100 gift ideas and insights based on the year’s trending searches.