TikTok Outperforms Instagram Reels in Terms of Engagement
Content creators with over one hundred thousand followers have a higher engagement rate on TikTok than on Instagram Reels, according to data from The Influencer Marketing Factory...
Snapchat will Pass TikTok as the Social App with the Most New Users
Snapchat will briefly surpass TikTok (12.7%) as the fastest-growing social media platform globally in 2023, with year-on-year user growth of 13.4%, according to Insider Intelligence/eMarketer.
"Almost half (48.3%)...
Meta to Expand Ability for Brands to Search for Stolen Content on Facebook, Instagram
Meta is giving new options for businesses to detect whether other accounts on Facebook and Instagram are using their intellectual property.
According to a report in the Search...
Almost all US TikTok Shoppers Also use Amazon
According to Earnest Analytics data from February 2024, 97% of TikTok users in the United States shopped at Amazon in the previous year.
Amazon Prime has much more...
Etsy Stock Plummets after Cuts to Workforce
Etsy shares fell on Wednesday after the e-commerce platform announced it would lay off 11% of its personnel in order to decrease expenses in the face of...
Forecast: TikTok users will Spend 54 Minutes Each Day on App
Active TikTok users will spend 54 minutes per day on the app, according to a forecast by eMarketer.
The following graph shows the average daily time spent on...
Digital Wallet will Account for Nearly Half of POS Transaction Value Share
The only payment method whose share of global point-of-sale transaction value will increase from 2023 to 2027 is digital wallets, which will account for 46% of total...
Crypto Contagion Spreads: Coinbase to lay off 950 Workers
Coinbase Global announced on Tuesday that it will eliminate around 950 positions, or 20% of its employees, as part of a reorganization plan that represents the third...
When and How to use Youtube Ads
Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view...
Meta’s Q2 Revenue Rose 22%
Revenues increased by 22% year over year to $39.07 billion, marking the fourth consecutive quarter of growth exceeding 20%.
Meta expects revenues to range between $38.5 billion and...
