Digital Dominance: Over 75% of US Ad Spend Goes Online
Total US media ad spend is forecasted to hit $389.49 billion this year, with 77.7% funneled into digital channels such as mobile, desktop/laptop, and connected TV (CTV),...
Latin America E-Commerce to Increase 25% by 2027
The Latin American region presently has 300 million digital consumers, with a 20% increase expected by 2027, according to a recent PayU GPO report.
The rapid expansion emphasizes...
Shopify Introduces Bill Pay
Shopify Bill Pay, a service for merchants to manage and pay vendors directly in the Shopify admin dashboard with no membership fees, is being added to the...
Amazon to Close Most of its Physical Stores
Amazon.com Inc. is closing its physical apparel stores barely 17 months after opening the first to focus on grocery stores.
“After careful consideration, we’ve decided to close our...
TikTok Growth is Slowing
TikTok may have been the world's most downloaded and consumer spending app in 2023, but it was not the most used.
Last year, Facebook remained the top...
AI-Made Ads are the Next Big Thing for Google, Meta, and Amazon.
Google's push to rapidly incorporate new artificial intelligence technologies into its core businesses is making its way into the advertising market, reported CNBC.
According to internal documents, the...
YouTube Explains the Shorts Algorithm
YouTube released a new video to answer questions from creators about its short-form video platform, YouTube Shorts.
It answered concerns ranging from how the Shorts algorithm differs from...
US Marketers Spend More on Email Marketing to Boost Engagement
US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...
Is the Homepage the Most Important Part of a Website to Google?
In the early days of SEO, the home page was considered the most significant website page because everyone acquired connections from directories and reciprocal linking, which predominantly...
Top 10 US Retailers by Sales Led by Walmart
Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar.
Amazon ranked second among...
