US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and ISG.
After email marketing, most of the marketing budgets are going to social media and influencer marketing.
According to a February Airship study, nearly half (48%) of US internet users always or frequently ignore/delete emails from brands without reading them.
“To combat that, brands are leaning on AI and automation tools to deliver more personalized, targeted messaging to their audiences,” stated Insider Intelligence/eMarketer.
Google’s new email sender guidelines may upend marketers’ email strategies by making it easier to unsubscribe from marketing emails.