US Marketers Spend Most on Social Media and TV

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US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...

Online Retail Ad Spending Predicted to Increase Over 19% Annually by 2027

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Retail media is poised for growth, with Insider Intelligence/eMarketer forecasting an annual spending increase of more than 19% through 2027. According to the graph, retail digital ad spending...

Latin America E-Commerce to Increase 25% by 2027

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The Latin American region presently has 300 million digital consumers, with a 20% increase expected by 2027, according to a recent PayU GPO report. The rapid expansion emphasizes...

US Marketers Spend More on Email Marketing to Boost Engagement

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US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...

Meta Still Gets Way More Ad Dollars than TikTok, YouTube

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Facebook and Instagram have more US users than TikTok, with 177.9 million and 135.2 million, respectively, compared to TikTok's 102.3 million. However, according to estimates by Insider...

WhatsApp Will Soon Support Dual Logins

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Soon, you will be able to access both of your WhatsApp accounts—even if you have two—from a single device. Meta CEO Mark Zuckerberg announced on Thursday that WhatsApp...

Online Ad Spend by 10 Industries

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Retail will have a larger share of US digital ad spending (27.9%) in 2023 than the five sectors with the lowest spending combined, according to a prediction...

Meta Launches Instagram, Facebook Ad-Free Plans in Europe

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To comply with European Union rules, Meta Platforms announced on Monday that it will offer European customers a subscription plan to use Facebook and Instagram without advertisements. Monthly...

WhatsApp Boss Says In-App Ads are Coming

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While the company does not intend to display advertising in the main inbox, it may do so in Status (the app's Stories-like feature) and channels, reported TechCrunch. WhatsApp's...

Email Marketing is B2B Marketers’ Most Effective Channel

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Based on data from April 2023 from Ascend2 and Zoominfo, 52% of US B2B marketers say that email marketing has the most significant effect on their multichannel...