Online Ad Spend by 10 Industries

0
Retail will have a larger share of US digital ad spending (27.9%) in 2023 than the five sectors with the lowest spending combined, according to a prediction...

Chat-Based Search Ad Marketers are Optimistic

0
61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital. Google and Microsoft are experimenting with incorporating...

Twitter to Emphasize Video, Commerce in Business Revamp

0
Twitter aims to focus on video, creator, and commerce partnerships to reinvigorate the company beyond digital advertising, according to a Reuters-reviewed investor presentation by owner Elon Musk and...

Strong Amazon Sales could be Positive Signal for E-Commerce

0
Despite months of dismal economic statistics, Amazon's good quarterly results are just another indication that Americans are still purchasing, and could be a positive signal for Walmart...

Top 10 US Retailers by Sales Led by Walmart

0
Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar. Amazon ranked second among...

Facebook, YouTube, are the Most Popular Social Platforms

0
Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b. According to a tweet by World of...

In-Store Shoppers Compare Prices on Mobile

0
72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 sort of research done on mobile...

L’Oreal Outperforms in US, Europe

0
Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...

Online Ad Spending Projected to Keep Growing until At Least 2027

0
Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer. The following graph includes ads that appear...

Google’s AI Detects Fake Online Reviews Faster

0
Google is using new AI technologies to combat an increase in bogus internet reviews, which mislead shoppers and harm local businesses. In a blog post, Google announced its...