Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
Amazon Competitors Start E-Commerce Sites
The US Federal Trade Commission and 17 state attorneys general have filed an antitrust case against Amazon for what they claim monopolistic pricing to customers and fees...
Is the Homepage the Most Important Part of a Website to Google?
In the early days of SEO, the home page was considered the most significant website page because everyone acquired connections from directories and reciprocal linking, which predominantly...
US Marketers Spend Most on Social Media and TV
US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...
US Marketers Spend More on Email Marketing to Boost Engagement
US B2B and B2C marketers have put more money into direct marketing (62% more) than any other area in the last year, according to SeQuel Response and...
Global Travel App Use up 14%
The summer of 2023 saw an exceptional increase in travel app usage, surpassing the previous year's highs.
According to the most recent data.ai analysis, tourists will rely...
Online Shoppers’ Biggest Concern is Privacy
The most crucial aspect for individuals worldwide when determining whether to deal with a business online is data security, according to TransUnion.
The convenience of payment is...
Online Retail Ad Spending Predicted to Increase Over 19% Annually by 2027
Retail media is poised for growth, with Insider Intelligence/eMarketer forecasting an annual spending increase of more than 19% through 2027.
According to the graph, retail digital ad spending...
WhatsApp Boss Says In-App Ads are Coming
While the company does not intend to display advertising in the main inbox, it may do so in Status (the app's Stories-like feature) and channels, reported TechCrunch.
WhatsApp's...
Email Marketing is B2B Marketers’ Most Effective Channel
Based on data from April 2023 from Ascend2 and Zoominfo, 52% of US B2B marketers say that email marketing has the most significant effect on their multichannel...
