Online Ad Spend by 10 Industries
Retail will have a larger share of US digital ad spending (27.9%) in 2023 than the five sectors with the lowest spending combined, according to a prediction...
Chat-Based Search Ad Marketers are Optimistic
61% of US paid search marketers believe future chat-based search advertising would be very or highly effective, according to NP Digital.
Google and Microsoft are experimenting with incorporating...
Twitter to Emphasize Video, Commerce in Business Revamp
Twitter aims to focus on video, creator, and commerce partnerships to reinvigorate the company beyond digital advertising, according to a Reuters-reviewed investor presentation by owner Elon Musk and...
Strong Amazon Sales could be Positive Signal for E-Commerce
Despite months of dismal economic statistics, Amazon's good quarterly results are just another indication that Americans are still purchasing, and could be a positive signal for Walmart...
Top 10 US Retailers by Sales Led by Walmart
Walmart's total US retail sales in 2023 reached $533.96 billion, up 6.9% year on year, according to the National Retail Federation and Kantar.
Amazon ranked second among...
Facebook, YouTube, are the Most Popular Social Platforms
Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b.
According to a tweet by World of...
In-Store Shoppers Compare Prices on Mobile
72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 sort of research done on mobile...
L’Oreal Outperforms in US, Europe
Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...
Online Ad Spending Projected to Keep Growing until At Least 2027
Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.
The following graph includes ads that appear...
Google’s AI Detects Fake Online Reviews Faster
Google is using new AI technologies to combat an increase in bogus internet reviews, which mislead shoppers and harm local businesses.
In a blog post, Google announced its...
