Is the Homepage the Most Important Part of a Website to Google?
In the early days of SEO, the home page was considered the most significant website page because everyone acquired connections from directories and reciprocal linking, which predominantly...
Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
E-commerce will Boost Air Freight Demand, says Air Cargo Handler CEO
The CEO of one of the world’s top air cargo handlers dismissed the dismal global trade forecast, stating that the growth of e-commerce and increased demand for...
Travel Niche Rebounds Post-Covid
A third of US adults indicated they will travel this holiday season, while another quarter said they are likely to do so.
According to data in September from...
One-Third of US Online Shoppers Buy from Foreign Sellers
There will be 71.8 million cross-border e-commerce customers worldwide in 2024, or close to a third of all US digital shoppers, according to a forecast by Insider...
Amazon, Others Change “Free” Shipping as Prices Rise
Amazon and other online merchants who utilize so-called free delivery to develop customer loyalty are scrambling to prevent it from eroding profitability as prices rise and e-commerce...
Google may have Deceived Dozens of Advertisers, Report says
According to a new study, Google may have misled dozens of business and government advertisers about the viewership of ads running on third-party websites and apps.
Advertising research...
Which Platform is Leading Video Ad Spend?
In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer.
TikTok is gaining...
Amazon Prime Day US Online Sales Reach $14.2 Billion Record
During the 48-hour Amazon Prime Day event, customers in the US spent a record $14.2 billion online across retailers, according to a report released by Adobe Analytics...
Retail Ad Revenue Projected to Surpass TV by 2028
Global advertising revenue from retailer-owned e-commerce sites is rising so quickly that the medium, known as retail media, is expected to surpass television revenue by 2028.
According to...
