Social Media is the Leading Way Buyers Find and Buy Products
Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products.
According to...
US Creators Choose Instagram Despite Revenue Concerns with Reels
Mavrck says that about 98% of creators use Instagram feed posts, Instagram Stories, and Instagram Reels.
According to Insider Intelligence/eMarketer, this means that Instagram is used by...
Facebook, YouTube, are the Most Popular Social Platforms
Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b.
According to a tweet by World of...
L’Oreal Outperforms in US, Europe
Good news for dropshippers as L'Oreal reported a 13% increase in first-quarter revenue, exceeding expectations thanks to robust business in the US and Europe as shoppers brushed...
Online Ad Spending Projected to Keep Growing until At Least 2027
Digital ad expenditure is expected to surpass the historic $600 billion mark in 2023, according to a report by Insider Intelligence/eMarketer.
The following graph includes ads that appear...
Twitter to Emphasize Video, Commerce in Business Revamp
Twitter aims to focus on video, creator, and commerce partnerships to reinvigorate the company beyond digital advertising, according to a Reuters-reviewed investor presentation by owner Elon Musk and...
Retail Media Struggles with Cost and Verification
Some of the biggest problems brands and advertisers in the US, France, Germany, and the UK have with retail media networks are the cost, the lack of...
Getting Social Media Branding Right
In today's market, no company can afford to ignore social media.
"Your social profiles are often the first touchpoint customers have with your organization – and as such,...
Amazon Prime Day Sales Surge as Discounts Entice Buyers
The first day of Amazon.com's Prime Day, a two-day shopping event, saw U.S. online sales increase by nearly 6% to $6.4 billion, compared to the same day...
The Popularity of Video Games Among US Consumers
A recent report by the Collage Group reveals that over half of US consumers, specifically 53%, enjoy playing video games. This enthusiasm is even more pronounced among...
