Social Media is the Leading Way Buyers Find and Buy Products

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Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products. According to...

Retail Media Struggles with Cost and Verification

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Some of the biggest problems brands and advertisers in the US, France, Germany, and the UK have with retail media networks are the cost, the lack of...

Meta Launches Instagram, Facebook Ad-Free Plans in Europe

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To comply with European Union rules, Meta Platforms announced on Monday that it will offer European customers a subscription plan to use Facebook and Instagram without advertisements. Monthly...

US Marketers Spend Most on Social Media and TV

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US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...

WhatsApp Will Soon Support Dual Logins

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Soon, you will be able to access both of your WhatsApp accounts—even if you have two—from a single device. Meta CEO Mark Zuckerberg announced on Thursday that WhatsApp...

Online Shoppers’ Biggest Concern is Privacy

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The most crucial aspect for individuals worldwide when determining whether to deal with a business online is data security, according to TransUnion. The convenience of payment is...

Elon Musk said X to Start Collecting ‘Small’ Monthly Fees from Users

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Elon Musk, the CEO of X, suggested today that the social network formerly known as Twitter may no longer be free. Musk stated that the firm was...

TikTok is First Mobile App that is Not a Game to Bring in $10b...

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TikTok has earned nearly $4 billion this year, all thanks to virtual coins used to pay for gifts for the platform's content creators. "The social video app came...

Meta’s Latest Business Tools Update: What Advertisers Need to Know

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Meta has announced new updates to its Business Tools, focusing on enhancing user privacy. According to a report by the Search Engine Journal, these changes will restrict...

Musk Claims a ‘New High’ in Monthly Users of X

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Elon Musk announced Friday on X that monthly users of social media site X, formerly known as Twitter, had reached a "new high," and he released a...