WhatsApp Will Soon Support Dual Logins

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Soon, you will be able to access both of your WhatsApp accounts—even if you have two—from a single device. Meta CEO Mark Zuckerberg announced on Thursday that WhatsApp...

Meta Launches Instagram, Facebook Ad-Free Plans in Europe

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To comply with European Union rules, Meta Platforms announced on Monday that it will offer European customers a subscription plan to use Facebook and Instagram without advertisements. Monthly...

Video Outpaces Non-Video Programmatic Ad Spend

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From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer. Programmatic video overtook non-video ad...

PayPal Introduces Stablecoin for Payments and Transfers

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Stablecoins that are fully supported and regulated have the potential to revolutionize payments in web3 and digitally native contexts. PayPal USD, a US dollar-denominated stablecoin, was launched...

TikTok Outperforms Instagram Reels in Terms of Engagement

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Content creators with over one hundred thousand followers have a higher engagement rate on TikTok than on Instagram Reels, according to data from The Influencer Marketing Factory...

Brand Value is the Top Factor Driving US Purchases

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According to an August 2023 CivicScience survey, knowing and trusting a brand is the most important factor for US adults, especially those aged 55 and up, when...

YouTube Explains the Shorts Algorithm

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YouTube released a new video to answer questions from creators about its short-form video platform, YouTube Shorts. It answered concerns ranging from how the Shorts algorithm differs from...

Spanish Fashion Retailer Mango to Expand African Online Sales

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Mango, a Spanish family-owned apparel store, announced on Thursday that it has increased its online sales in 20 regions, most of which are in Africa. Mango announced it...

Retail Media Struggles with Cost and Verification

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Some of the biggest problems brands and advertisers in the US, France, Germany, and the UK have with retail media networks are the cost, the lack of...

Musk Claims a ‘New High’ in Monthly Users of X

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Elon Musk announced Friday on X that monthly users of social media site X, formerly known as Twitter, had reached a "new high," and he released a...