Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products.

According to the forecast of Insider Intelligence/eMarketer, there will be 110.4 million social purchasers in the United States in 2024, accounting for 38.8% of the population.

Facebook will be the leading platform for social commerce next year, with 64.6 million social purchasers, followed by Instagram (46.8 million) and TikTok (40.7 million).

Livestream commerce has yet to catch on with US customers. However, according to the forecast, because it is an important aspect of TikTok Shop’s e-commerce drive in the United States, the channel may begin to acquire traction in the coming year.


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