How do People Shop on TikTok?
The vast majority of users (71.2%) shopping on TikTok say they buy when they "stumble across something in feed, Stories," and other parts of the app.
The second...
Survey: Most Mobile Users Do Not Click on Google Search Results
A surprisingly large amount of users do not click through Google search results on their smartphones, according to a survey by Semrush.
More users click search results on...
In-Store Shoppers Compare Prices on Mobile
72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 sort of research done on mobile...
Email Marketing is B2B Marketers’ Most Effective Channel
Based on data from April 2023 from Ascend2 and Zoominfo, 52% of US B2B marketers say that email marketing has the most significant effect on their multichannel...
Instagram Reveals How its Algorithm Works
Instagram revealed some information on how it ranks content on the platform in a blog posted on Wednesday by Adam Mosseri, the head of Instagram.
The company breaks...
Social Media is the Leading Way Buyers Find and Buy Products
Salesforce says that 59% of shoppers worldwide have used social media to buy something. More than half of all shoppers have used it to find products.
According to...
YouTube Explains the Shorts Algorithm
YouTube released a new video to answer questions from creators about its short-form video platform, YouTube Shorts.
It answered concerns ranging from how the Shorts algorithm differs from...
WhatsApp Business Users Grows as New Features Added
Meta announced Tuesday that WhatsApp Business, its service for small businesses, has reached 200 million monthly active users, up from 50 million in 2020.
The company has...
US Government Officials Seriously Concerned about TikTok as some Call to Ban App
Concerns about TikTok's capacity to shield user data from China have been expressed by several government representatives andmembers of Congress.
In response to remarks made by an FCC...
Effective Email Marketing Advice You Must Know
Keep your emails brief and to the point. Long emails bore people, so keep yours between 60 and 200 words, according to a report by Search Engine...
