Video Outpaces Non-Video Programmatic Ad Spend

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From 2023 to 2025, US programmatic video ad spending will increase by $22.51 billion, or 30.2%, according to a forecast of Insider Intelligence/eMarketer. Programmatic video overtook non-video ad...

Google Launches Shopping Features to Increase Conversions

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Google is introducing new capabilities to assist brands in engaging with customers throughout the holiday season. According to Search Engine Land, marketers should stay up to date on...

Be Prepared for More Product Ads in YouTube Videos

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YouTube is offering creators additional capabilities to broadcast specific product advertising in their videos. YouTube artists will be able to add timestamps to products they tag in...

Spanish Fashion Retailer Mango to Expand African Online Sales

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Mango, a Spanish family-owned apparel store, announced on Thursday that it has increased its online sales in 20 regions, most of which are in Africa. Mango announced it...

In-Store Shoppers Compare Prices on Mobile

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72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 sort of research done on mobile...

AI Chatbots are Mostly Used for Product Research while Shopping

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According to SurveyMonkey, 59% of US adults interested in using AI chatbots for shopping-related tasks would use the technology for product research. Amazon has now released Q, a...

Amazon Sellers Seek Lower Fees

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Merchants who sell on Amazon want the online retailer to reduce fees, and some are concerned that the US Federal Trade Commission's case launched on Tuesday could...

Musk’s X to Remove Headlines from News Articles

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Elon Musk is attempting to change how news links show on his social media platform X, formerly known as Twitter, in a move that might weaken news...

Montana Appeals Ruling Stopping TikTok Ban

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Montana announced on Tuesday that it was appealing a November ruling by a US judge to overturn the state's first-of-its-kind ban on the usage of the short-video...

Should You Drop Ship in 2024?

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Torchbanks estimates that more than one-third of e-commerce enterprises use the drop shopping approach, as reported on Alibaba.com. Interestingly, an article on Alibaba's website promotes dropshipping from...