Tips for Selling B2B
One of the first questions a company needs to answer is who are the strongest competitors in online search and off.
According to an article in Search Engine...
Through 2027, Gen Z and Millennials will Increase their Social Media Presence
Insider Intelligence/eMarketer predicts that by 2027, there will be 135.5 million Gen Z and millennial social network users in the US. This is more than half of...
Instagram has Long Earned More from Ads than YouTube
Meta submitted a motion on Friday to dismiss the FTC's monopoly charges, which contained information about how much advertising money Instagram has generated in recent years.
The Verge...
YouTube Experimenting with Blocking Videos for those using Ad Blockers
YouTube confirmed to The Verge that it is testing its ability to disable ad blockers on videos.
The company runs "a small experiment globally that urges viewers with...
US Creators Choose Instagram Despite Revenue Concerns with Reels
Mavrck says that about 98% of creators use Instagram feed posts, Instagram Stories, and Instagram Reels.
According to Insider Intelligence/eMarketer, this means that Instagram is used by...
Facebook, YouTube, are the Most Popular Social Platforms
Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b.
According to a tweet by World of...
20% of Young Online Buyers Made a Purchase on TikTok
Nearly one-fifth (19.2%) of digital shoppers aged 18 to 34 made a purchase on TikTok in June 2023.
According to an Insider Intelligence/eMarketer survey, US online buyers made...
US Marketers Spend Most on Social Media and TV
US marketers are investing more of their advertising budget in social media and TV (19% each) than in digital (14%), email (12%), and out-of-home (7%) media channels,...
Online Retail Ad Spending Predicted to Increase Over 19% Annually by 2027
Retail media is poised for growth, with Insider Intelligence/eMarketer forecasting an annual spending increase of more than 19% through 2027.
According to the graph, retail digital ad spending...
Three New Features Released by YouTube, including Live Stream Reaction Analytics
YouTube has released three new improvements for video creators that aim to provide them with a better insight of their audience and improve the user experience they...
