72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 sort of research done on mobile devices in-store, according to August 2023 1WorldSync statistics.

Other popular in-store smartphone research activities, according to Insider Intelligence/eMarketer, include reading customer reviews (69%), obtaining thorough product descriptions (52%), and comparing prices (52%).

Consumers frequently combine digital and physical channels while purchasing; according to a January 2023 Coveo poll, 37% of US and UK adults research products on a retailer’s website and buy in-store.

According to the report, retailers can use their mobile apps to deliver additional product information to in-store shoppers while increasing brand discoverability.


Please enter your comment!
Please enter your name here