72% of adults in North America use their smartphone to research price comparisons while shopping in-store, making it the No. 1 sort of research done on mobile devices in-store, according to August 2023 1WorldSync statistics.
Other popular in-store smartphone research activities, according to Insider Intelligence/eMarketer, include reading customer reviews (69%), obtaining thorough product descriptions (52%), and comparing prices (52%).
Consumers frequently combine digital and physical channels while purchasing; according to a January 2023 Coveo poll, 37% of US and UK adults research products on a retailer’s website and buy in-store.
According to the report, retailers can use their mobile apps to deliver additional product information to in-store shoppers while increasing brand discoverability.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
