TikTok has earned nearly $4 billion this year, all thanks to virtual coins used to pay for gifts for the platform’s content creators.
“The social video app came into 2023 with more than $6.2 billion of consumer spending and has managed to add $3.8 billion to that total over the year,” according to data.ai.
TikTok has become one of only five mobile apps to cross the $10 billion gross revenue mark and the first that is not a mobile game to do so.
Lexi Sydow, Head of Insights at data.ai, stated: “TikTok is poised to become the highest earning mobile app ever — approaching the $15 billion milestone in 2024. Consumers are spending over $11 million per day tipping their favorite content creators, propelling TikTok past the world’s most lucrative mobile game to date: the addictive and beloved Candy Crush Saga.”
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
