YouTube Continues to Draw New Advertisers
The share of US companies investing in digital video advertising that did so exclusively on YouTube increased from 47% in Q4 2021 to 60% in Q1 2022,...
Customers most frequently use YouTube to find and buy products
The most reliable social commerce platform in the US is YouTube.
Nearly two-thirds of US consumers consider YouTube to be somewhat or very trustworthy for finding and...
Shopify’s Google Sales Channel to be Run by Google
Google will own and operate the Google sales channel, rather than Shopify, beginning September 2, announced Shopify in an email on Wednesday.
You will be migrated to the...
Shopify is Changing Customized Order SMS Notifications
Shopify announced in an email to merchants on Tuesday that it is working to reduce the number of notifications sent to customers by your brand.
These updates will assist...
Amazon now offers same-day delivery for some retailers
Amazon Prime members can now order from top brands and have their purchases delivered the same day.
Amazon announced on Monday that Prime members in Atlanta, Chicago, Dallas, Las Vegas,...
Facebook and Instagram to Stop Paying for News, Shift to Creator Content
Meta's Facebook and Instagram will be relying primarily on AI-creator content, and Facebook will stop paying publishers for news content.
According to sources speaking to Axios, Meta began...
Personalization is Critical for Email Marketing in 2022
Email marketing flourished during the coronavirus pandemic as open rates increased during the last few years, according to a report by Insider Intelligence and eMarketer.
In the US,...
Most Americans have never heard of or are Pessimistic Toward the Metaverse
Only 25% of Americans aged 13 to 34 are enthusiastic about the metaverse.
According to a report by Insider Intelligence/eMarketer, there are far more people who either have...
Instagram Continues to Shift Toward TikTok, Making Almost All Videos Reels
Instagram continues its shift toward TikTok's short video platform by making almost all its videos reels, according to a report by The Verge.
Additionally, there is a new...
Facebook Shifts from News to Creators
By putting more emphasis on creators and video, Meta's Facebook is shifting attention away from its News tab and Bulletin newsletter platform.
According to a report in The...