When it comes to online shopping, 61% of US consumers start with Amazon, nearly half with a search engine like Google, and 32% with Walmart.com, according to data in a Jungle Scout report.

Even though TikTok is still in its infancy, you should not ignore the 11% of people who use it as their first stop when looking for a product online, according to an analysis by Insider Intelligence/eMarketer. This number is likely to be higher among younger internet users who make use of shopping-friendly features.

Insider Intelligence/eMarketer

YouTube is in the fourth spot with a 20% market share where consumers start their search, followed by Facebook (19%) and Instagram (15%).


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