With 45.3% of all retail sales in China occurring online this year, the country is the global leader in retail e-commerce.
According to Insider Intelligence/eMarketer, with a 35.9% market share, the UK will be in second place, followed by South Korea, where 30.1% of retail sales will be made online.
Furthermore, China’s e-commerce market was valued at $2.879 trillion this year, the highest ever for an e-commerce market, according to Insider Intelligence/eMarketer.
This year, the United States of America will be the only other country in which digital sales will reach the trillion-dollar mark, reaching $1.05 trillion. Still, only 15% of sales in the United States are made online.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
