With 45.3% of all retail sales in China occurring online this year, the country is the global leader in retail e-commerce.

According to Insider Intelligence/eMarketer, with a 35.9% market share, the UK will be in second place, followed by South Korea, where 30.1% of retail sales will be made online.

Insider Intelligence/eMarketer

Furthermore, China’s e-commerce market was valued at $2.879 trillion this year, the highest ever for an e-commerce market, according to Insider Intelligence/eMarketer.

This year, the United States of America will be the only other country in which digital sales will reach the trillion-dollar mark, reaching $1.05 trillion. Still, only 15% of sales in the United States are made online.


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