US YouTube Users Spending Less Time on Mobile

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US adults are watching YouTube more on connected TVs and less on mobile phones, according to a report by Insider Intelligence/eMarketer. This is the first time less than...

New Facebook ads strategy to deal with iOS update

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Dropshipping influencer Anton Kraly revealed on Youtube his strategy for dealing with Apple's iOS 15 update that makes tracking more difficult for marketers. Most iPhone users decided not...

Shopify announces shopping on TikTok

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TikTok and Shopify announced a new partnership on Tuesday that includes pilot testing TikTok shopping with some Shopify sellers in the United States, U.K., and Canada. TikTok shopping...

Top 3 Digital Marketing Skills for Starting a Business

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Here are the top three digital marketing skills needed for starting an online business today, according to an article published in Forbes on Monday. First, optimize for SEO...

Too many choices can harm conversion rates

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Giving customers more choices is thought by many to be good marketing, but it can actually cause the buyer to overthink and delay making a decision. Research shows...

In-game advertising is strong this year.

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Sony has bought Savage Games, a European mobile game developer, increasing its presence beyond gaming consoles to mobile devices. This year, there has been an explosion of interest...

Digital Consumers are Increasingly Buying Directly from Brands

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It is projected that 64% of consumers worldwide (1.7 billion online buyers) will regularly buy directly from brands, an increase of 15% from 2019, according to a...

AI-Made Ads are the Next Big Thing for Google, Meta, and Amazon.

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Google's push to rapidly incorporate new artificial intelligence technologies into its core businesses is making its way into the advertising market, reported CNBC. According to internal documents, the...

Twitter Provides Free Ads to Bring Brands Back

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To entice brands back to the social media platform after its ad sales declined due to Elon Musk's $44 billion buyout, Twitter is now providing advertisers with...

YouTube Influencers Successfully Promoting Brands, Study Says

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YouTube creators effectively influence viewers to purchase products they promote. According to a report by Insider Intelligence/eMarketer, 43% of US consumers surveyed by Hub Research in December 2021...