Sony has bought Savage Games, a European mobile game developer, increasing its presence beyond gaming consoles to mobile devices.
This year, there has been an explosion of interest in in-game advertising, which has caught the attention of large publishers, reported Insider Intelligence/eMarketer.
Mobile gaming ad revenues in the United States will reach $6.26 billion this year and $7.87 billion by 2024.
Revenues from mobile gaming declined 10% year on year in Q1, and this trend has continued throughout the summer, according to the report. However, despite a minor decline due to inflation and recession fears, Sensor Tower predicts that mobile gaming expenditure will reach $117 billion by 2026.
Ariel Ben Solomon is the Growth and Strategy manager at Ecomhunt. He is the host of the Ecomhunt Podcast. Can be followed on Twitter at @ArielBenSolomon
