TikTok appears to be rewarding creators to begin publishing horizontal movies longer than a minute, according to a prompt observed by @candicedchap and @kenlyealtumbiz.

The platform promises to “boost” the videos within 72 hours of uploading. Creators who have been on TikTok for over three months will be eligible for a viewing bump as long as their videos are not advertisements or political campaign videos, reported The Verge.

“The YouTube-ization of TikTok has been happening for a while,” noted the report, adding the platform is now testing 30-minute videos, just a few months after boosting video lengths up to 15 minutes.

For monetization reasons, the report added that most YouTube videos are 10 minutes or longer instead of the bite-sized content popularized by TikTok.


  1. I don’t understand why they’re doing this. 50 percent of users surveyed by TikTok said videos longer than a minute long were “stressful” and a third of users watched videos at double speed. So….what makes them think videos longer than 1 minute will keep users on the platform??


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